5 STEP Killer Content Strategy Framework
A solid 5 pointer system to understand and execute a social media content strategy. Connect with me: blog: https://faizanization.com Instagram:https://instagram.com/faizanization
1. Schedule your content using Hootsuite or other tools
2. 3 most important reasons social media users engage with your content
2.1. It educates them or helps them to solve a problem
2.2. It entertains them or makes them hooked
2.3. it inspires them to take an action
3. Social media is more social than media / so keep that in mind
4. Decide days of the week when you will post
5. [BONUS] Content Ideas that has potential to go viral
5.1. Content that inspires you
5.2. Content that talks about your lifestyle
5.3. Content that reminds of dreams to be true
5.4. Content which is sharable
5.5. Content that inspires to go out
5.6. Content that reveals secrets
5.7. Content that gives surprises
6. Break down your activities in monthly plans
7. [5] Organize your social media presence
7.1. Create content pillars based on objectives & TG
7.2. Put up proper timeline of what do you want to achieve rather than doing everything together
7.3. Create marketing plan that gives you an overview of your activities for 6 months
7.4. Create monthly social media calendars
7.4.1. Break them down based on your objectives
7.4.2. For each day define 3 things
7.4.2.1. Content Pillar
7.4.2.2. TG Audience
7.4.2.3. Platforms
7.4.3. Create content accordingly for the entire month
7.4.4. Include topical content apart from all the planned posts
7.5. Create FAQs for community management
8. [1] Who is this content for?
9. [2] What do you want to achieve?
9.1. Understanding Consumer Journey
9.1.1. Awareness
9.1.1.1. Let them know that you exist
9.1.1.2. Share your story
9.1.1.3. How are you relevant to them
9.1.1.4. Why do you exist
9.1.2. Intent
9.1.2.1. How have you helped others
9.1.2.2. What people are talking about you
9.1.2.3. How are you better from your competitors
9.1.3. Decision
9.1.3.1. What impact your product will bring when someone buys it
9.1.3.2. How much amazing is your after sales support
9.1.3.3. Do you provide money back guarantee
9.1.3.4. Offers and discounts that people can't resist
9.1.3.4.1. How to make best use of your prodcuts
9.1.3.5. Creating scarcity
9.1.4. Loyalty
9.1.4.1. Guides & Videos to help your customers
9.1.4.2. Being available on social media channels for customer queries
9.1.4.3. Encouraging your customers to share their feedback & act on it
9.1.4.4. Rewarding your existing customers with cash or with freebies
10. [4] Social Media is not about selling
10.1. Look at creating content to engage & entertain your audience
10.2. So what we need to do
10.2.1. Follow GaryVees' simple model
10.2.1.1. Jab Jab Jab the right hook
10.2.1.1.1. Jabs are the content about community and engagement / share what people are interested in
10.2.1.1.2. Right hook is about asking your community to take an action that helps or supports your business goals
10.2.2. Look at topical content
10.2.3. Look at trending topics
11. [3] Always share what your customers are looking for
11.1. Learn more about your customers
11.2. Look at Target Personas
11.3. Look at your CRM/Marketing tools if any
11.4. Use #tags to see what people are talking about
11.5. Keep a track of Google Trends
11.6. Use forums / Quora to see what people are asking about
11.7. Use tools like answerthepublic to create more meaningful content
11.8. Do keyword research using Google Adwords keyword planner
12. Creating Target Personas
12.1. Demographic Segmentation
12.1.1. Age
12.1.2. Location
12.1.3. Gender
12.1.4. Income
12.1.5. Education
12.1.6. Marital Status
12.1.7. Occupation
12.1.8. Ethnic Background
12.2. Psychographic Segmentation
12.2.1. Personality
12.2.2. Interest
12.2.3. Attitude
12.2.4. Hobbies
12.2.5. Values
12.2.6. Lifestyle
12.2.7. Behavior