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Lumix on the web by Mind Map: Lumix on the web
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Lumix on the web

Panasonic web-sites

panasonic.ru

product pages

product reviews

banners

lumix.ru

Concept of promo web-site, lumixclub.ru, discussion, photo bloggers, daily usage, different topics for the spreading Lumix ideas to users, FAQ, photogalley, photo school, master classes, how to, shooting tips, usage video, Contests, Lumix quest, Photo of the month, Best tip/lesson, product registration, monthly newsletter, contest participation newsletter, e-shop special activities participation, invitation to master-classes

B2B section, product presentation/brochure, motivation program for sales-man, points, prizes, stats, sales man feedback, elearning section

FT1 promo site

TZ7 promo page

panasoniceplaza.ru

online sales

monthly promotion

club.panasonic.ru

product reviews

product ranking

communication between users

Social media marketing

Social networks

Brand communities

Brand contests

Livejournal popular posts

Travelling communties sponsorship

Viral marketing

Video

Contests

Bloggers

contests announcement

new products test

Forums

Official Lumix representatives

Online reputation management

Media ads

Banner promotion

Tourism web-sites

SNS banner placement

Dedicated web-sites

Web contests

Mail.ru photo contest

Dedicated web-sites photo contest

Web PR

PR events, Article marketing

Dedicated web-sites Tests

Online sales channel

dealers web-sites

line-up presence

co-promotion

dealers autorization

Search engine marketing

Panasonic web-sites optimization

SEM ads in Yandex, Google, Rambler

SEM ads in Rorer, Magna, others

Media SEM in Yandex, Rambler

Boumerang SEM promotion