Web and Interactive Marketing

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Web and Interactive Marketing by Mind Map: Web and Interactive Marketing

1. Information Architecture

1.1. Organizing

1.1.1. Content Inventory

1.1.2. Card Sorting

1.1.3. Site Outline/Hierarchy

1.1.4. Site Maps

1.2. Labeling

1.2.1. Meta Data

1.2.2. Vocabularies

1.3. Structuring

1.3.1. Wireframes

2. Interface Design

2.1. Delivery

2.1.1. Browser

2.1.2. Mobile

2.2. Graphic Design

2.2.1. Color

2.2.2. Grids and Grid Systems

2.2.2.1. Liquid

2.2.2.2. Fixed Width

2.2.3. Typography

2.2.3.1. sIFR

3. Usability

3.1. Best Practices

3.1.1. Accessibility

3.1.1.1. Section 508

3.1.1.2. WCAG

3.1.1.3. WebAIM

3.2. Methodologies/ User Research

3.2.1. Usability Tests

3.2.2. Heuristic Evaluations

3.3. User Experience

3.3.1. Site Maps

3.3.2. Wireframes

3.3.3. Design Patterns

3.3.4. Personas

3.3.5. Use Cases

3.3.6. User Flows

4. Content

4.1. Content Strategy

4.1.1. Defining Audience

4.1.2. Editorial Policy

4.1.3. Editorial Calendar

4.2. Content Development

4.2.1. Style Guide

4.2.2. Writing for the Web

4.2.3. Meta Data

4.2.3.1. Tagging

4.3. Content Delivery

4.3.1. Web

4.3.2. RSS

4.3.3. Video

4.3.4. Podcast

4.3.5. Rich Media

4.4. Content Management

4.4.1. Content Management Systems

4.4.1.1. Who Will Maintain?

4.4.1.2. Training

4.4.1.3. Workflows

4.4.1.4. How to Select

5. Web 2.0

5.1. Social Networking

5.1.1. Facebook

5.1.2. MySpace

5.1.3. Twitter

5.1.4. LinkedIn

5.1.5. Ning

5.2. Classification Systems

5.2.1. Social Bookmarking

5.2.1.1. Delicious

5.2.1.2. Digg

5.2.2. Social Tagging

5.3. User Generated Content (UGC)

5.3.1. Blogs

5.3.1.1. Blog Tools/Software

5.3.1.1.1. MovableType

5.3.1.1.2. Wordpress

5.3.1.1.3. Blogger

5.3.1.2. Blog Aggregators

5.3.2. Audio

5.3.2.1. Podcasts

5.3.3. Photos

5.3.3.1. Flickr

5.3.4. Video

5.3.4.1. YouTube

5.3.4.2. Vimeo

5.3.5. Review Sites

5.3.5.1. RateMyProfessor

5.3.5.2. College Confidential

5.4. Reputation Management

5.5. Web as a Platform

5.5.1. Cloud Computing

5.6. Widgets/Gadgets

5.6.1. iGoogle

5.6.2. Facebook

6. Search Engine Optimization

6.1. Organic

6.1.1. Keyword Research

6.1.2. Writing SEO-friendly Content

6.1.2.1. Title

6.1.2.2. Meta Descriptions

6.1.2.3. Keyword Rich Content

6.1.3. Link Building

6.1.4. Site Structure

6.2. PPC

6.2.1. Networks

6.2.1.1. Yahoo! Search Marketing

6.2.1.2. Google AdWords

6.2.1.3. Content Networks

6.2.2. Measurability

6.2.2.1. Click-Through Rate

6.2.2.2. Conversion Rate

6.2.2.3. Cost Per Click

6.2.2.4. Cost Per Impression

6.2.3. Landing Pages

6.2.3.1. Landing Page Conversion

7. Staffing

7.1. Where Does Web Live?

7.1.1. Marketing

7.1.2. IT

7.1.3. Web Division

7.2. Who Runs Site?

7.2.1. Web Strategist

7.2.2. Information Architect

7.2.3. Writer/Content Manager

7.2.4. Designer

7.2.4.1. HTML

7.2.4.2. Flash

7.2.5. Coder

7.2.6. Application Programmer

7.2.7. Network Admin

8. Development

8.1. Front-end Coding

8.1.1. CSS

8.1.2. XHTML

8.1.3. Web Standards

8.1.4. JavaScript

8.1.5. AJAX

8.1.6. XSLT

8.1.7. XML

8.2. Back-End Programming

8.2.1. Requirements Definition

8.2.1.1. Functional Requirements

8.2.1.2. Technical Requirements

8.2.2. Languages

8.2.2.1. Ruby

8.2.2.2. PHP

8.2.2.3. ASP

8.2.2.4. ColdFusion

9. Monitoring Site

9.1. Analytics

9.2. Site performance

9.3. Robots/crawlers

10. E-mail Marketing

10.1. Content

10.2. Design

10.3. Coding

10.3.1. HTML

10.3.2. CSS Support Across Platforms

10.3.3. Text (Mobile)

10.4. Deliverability

10.4.1. Authentication

10.4.1.1. SenderID Framework

10.4.1.2. DomainKeys

10.4.2. Spam Filters

10.4.3. CAN-SPAM

10.5. List Management

10.5.1. List Building

10.5.1.1. Permission

10.5.2. Bounces, Unsubscribes

11. Software

11.1. Dreamweaver

11.2. Photoshop

11.3. Illustrator

11.4. FTP

11.5. CMS