1. What is Brand? (According to Marty Neumeier)
1.1. Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
1.2. by definition;
1.2.1. a customer's gut feeling about a product, service or company. -brand is a reputation -a brand is a result -everyone in the company affects the brand.
1.3. What is not brand?
1.3.1. branding is not a logo
1.3.2. branding is not a product
1.3.3. branding is not a promise
1.3.4. branding is not a impression
1.4. What are the ways to consider in redesigning a brand?
1.4.1. Finance
1.4.1.1. budgeting
1.4.2. The people involve
1.4.2.1. Primarily the creatives learning more how the business works
1.4.3. Calculation of ROI in branding
2. How to Generate Business Ideas -Ikigai workshop
2.1. In relation to Ikigai,
2.1.1. by definition Ikigai-reason for being Purpose/meaning/satisfaction/flow/passion/joy self-actualization/direction/fulfillment
2.1.1.1. Secret to success 8 traits
2.1.1.1.1. Passion
2.1.1.1.2. Work
2.1.1.1.3. Focus
2.1.1.1.4. Push
2.1.1.1.5. Ideas
2.1.1.1.6. Improve
2.1.1.1.7. Serve
2.1.1.1.8. Persist
2.1.2. love
2.1.2.1. -passionate about feels like play
2.1.2.2. -do in your spare time when no one is watching
2.1.2.3. -if money weren't a concern, what you do
2.1.2.4. -what you'd pay to do
2.1.2.5. -obsess over/dream about
2.1.2.6. -include: tangible and digital activities, places, apps
2.1.3. good at
2.1.3.1. -paid to do
2.1.3.2. -excel at naturally
2.1.3.3. -trained to do
2.1.3.4. -studied in school
2.1.3.5. -others often remark about your ease at doing
2.1.3.6. -practiced
2.1.4. world needs
2.1.4.1. -thing big(the world)
2.1.4.2. -think small neigborhoods
2.1.4.3. -opportunity to serve others
2.1.4.4. -trending/ascent/groundswell
2.1.4.5. -ex:sustainability, education,health care, social justice,conservation,enviroment