Client Brief

1. Sports Stars?

1.1. Lewis Hamilton

1.2. Jack Wilshere

1.3. Ashley Young

1.4. David James

1.5. Harry Winks

1.6. Ian Poulter

1.7. Adam Lallana

2. Celebrities

2.1. Geri Haliwell

2.2. Alesha Dixon

2.3. George Ezra

2.4. Rupert Grint

2.5. Michael Morpurgo

3. Attractions

3.1. St.Albans Cathedral

3.2. Brocket Hall

3.3. Hatfield House

3.4. Roman Baths

3.5. Knebworth House

3.6. Hertford Castle

4. Name

4.1. Herts Sports News

4.2. Hertfordshire Culture

4.3. heARTS

5. Sporting Teams/Venues

5.1. Watford FC

5.2. Vicarage Road

5.3. Stevenage FC

5.4. Lamex stadium

5.5. Rye House karting track

5.6. Arsenal Women's FC

6. Colour Scheme

6.1. Black and White?

6.1.1. Too official

6.2. Green and White

6.2.1. Matches Hertfordshire's own colour scheme

6.3. Red and White

6.3.1. Red adds more aggression, may stand out more especially to younger viewers