Brainstorming - KwK (Verbindung zw Bestandskunde und Neukunde)

Get Started. It's Free
or sign up with your email address
Rocket clouds
Brainstorming - KwK (Verbindung zw Bestandskunde und Neukunde) by Mind Map: Brainstorming  -  KwK (Verbindung zw Bestandskunde und Neukunde)

1. Industries

1.1. to start with

1.1.1. Transport

1.1.1.1. BVG

1.1.2. Media/Entertainment

1.1.2.1. Theatre

1.1.2.2. Stage Holding

1.1.3. Automobile

1.1.3.1. Drive_Now

1.1.3.2. Car2Go

1.1.3.3. Cambio

1.1.3.4. ADAC

1.1.3.4.1. https://www.adac.de/mitgliedschaft/freunde-werben/default.aspx?ComponentId=102847&SourcePageId=102858

1.1.3.5. Flinkster

1.1.3.6. DB car sharing

1.1.3.7. MAN

1.1.3.7.1. http://www.man.eu/MAN/en/

1.1.4. Gyms

1.1.5. Banking

1.1.6. Energy

1.1.7. Insurance

1.1.8. Communications

1.1.9. Sports

1.1.9.1. Soccer Clubs

1.1.9.1.1. Hertha

1.1.10. shopping

1.1.10.1. Tschibo

1.1.10.1.1. http://www.tchibo.de/PrivatCard-Nutzen-Sie-die-exklusiven-Vorteile-bei-Tchibo-c400004472.html?cs=1

1.2. long term

1.2.1. airlines

1.2.1.1. Neue Idee

1.2.1.2. Neue Idee

1.2.1.3. Lufthansa

1.2.2. hotels

1.2.2.1. http://www.9flats.com/de/

1.2.3. Reiseportale

1.2.3.1. bookings.com

1.2.4. shopping

1.2.4.1. Tschibo

1.2.4.1.1. http://www.tchibo.de/PrivatCard-Nutzen-Sie-die-exklusiven-Vorteile-bei-Tchibo-c400004472.html?cs=1

1.2.5. property management

1.2.5.1. Grundeigentümerverband

1.2.5.1.1. http://www.grundeigentuemerverband.de/site_26.html?PHPSESSID=cbe85b7b9b716c1a86b351e8161e6527

1.2.6. ebay

1.2.6.1. 20 million members

1.2.6.1.1. http://en.wikipedia.org/wiki/EBay

2. potential names

2.1. Mersi

2.2. Coupster

2.2.1. (couper (sharing), coup = deal, couple)

2.3. weDeal

2.4. HUOJI

2.4.1. ( = Geschäftspartner (Chinese))

2.5. Chuxu

2.5.1. ( = save money (Chinese))

2.6. DealTeam

2.7. 2Deal, TwoDeal

2.8. Profster

2.8.1. as in profit

2.9. Contigo

2.9.1. with you

2.10. JiaoYou

2.10.1. Chinese for finding friends

2.11. BonusBuddies ;-)

2.12. BoBuds

2.12.1. short for bonus buddies

3. How to make money?

3.1. Take percentage of each new member who signs up (2-3%)

4. Ideas

4.1. Convince companies who do not offer member referral rewards to start it with our help

4.2. Deal Storming department

4.2.1. similar reward system to Mc Donald's Monopoly

4.2.2. Objective: constantly innovate new and fun ways to keep members engaged w the site

4.2.3. Define different categories of benefit types and corresponding organizations to participate

4.3. Connection with the Facebook Präsenz of the companies

4.3.1. Deal: link from their FB site to member referral site

4.3.1.1. Profit for company: access to all users who are not member with them yet

4.3.2. Contract: member referral site posts deal of company

4.4. Idea for bookings.com

4.4.1. discount (percentages) for user who finds new subscriber, who books a trip

4.4.2. discount (percentages) for new subscriber, who books a trip with bookings

5. websites to learn from

5.1. www.sparfreunde.com

5.2. www.soundcloud.com

5.3. www.dealstogether.com

5.4. http://www.bonusdealer.de/

5.4.1. http://www.globalview.de/

6. helpful links and articles

6.1. http://mashable.com/2012/06/04/startups-social-commerce/

6.2. http://www.reputationinstitute.com/news

6.3. http://praemien-teilen.wikidot.com/

6.4. http://www.e-commerce-magazin.de/

6.5. http://www.hamburg-media.net/

6.6. http://startupdigest.com/berlin/

6.7. http://www.gruenderinnenzentrale.de/en/startpage/

6.8. http://www.gruendungszuschuss.de/

6.9. http://www.youisnow.de/

6.10. http://startupdigest.com/

7. action items

7.1. Identify top 5 potential partners (incl membership numbers)

7.1.1. Greenpeace Energy

7.1.1.1. 120.000 members

7.1.1.1.1. http://de.wikipedia.org/wiki/Greenpeace_Energy

7.1.2. Drive-Now (BMW)

7.1.2.1. 17.000 members

7.1.2.1.1. http://www.automobilwoche.de/article/20120225/REPOSITORY/120229909/1293/drivenow-zahlt-10000-mitglieder-in-munchen

7.1.3. ADAC

7.1.3.1. 18 Million members

7.1.3.1.1. http://en.wikipedia.org/wiki/ADAC

7.1.4. BVB

7.1.4.1. 60.000 members

7.1.4.1.1. http://www.ich-bin-schwarz-gelb.de/

7.1.5. ebay ?? (amongst top 25 most reputable companies in the world)

7.1.5.1. 20 million (in Germany)

7.1.5.1.1. http://www.ebay.de/

7.1.6. IKEA !!!!!!! (amongst top 25 most reputable companies in the world)

7.1.6.1. Family Card & Business Card owners

7.1.6.1.1. http://www.ikea.com/ms/de_DE/aktivitet/IKEA_FAMILY.html

7.1.7. Vodafone ?? (amongst top 25 most reputable companies in the world)

7.1.7.1. http://www.vodafone.de/

7.1.8. o2 ??

7.1.8.1. http://www.o2empfehlen.de/widget/welcome/?exclusivId=epo2p_freunde-werben

7.2. Existing program for referrals

7.2.1. Prämien teilen Wikidot

7.2.1.1. http://praemien-teilen.wikidot.com/

7.2.2. Freebie

7.2.2.1. http://www.freebiestuff.de/

7.2.3. DealDoktor

7.2.3.1. http://www.dealdoktor.de/kunden-werben-kunden-programm-uebersicht/1und1-kunden-werben-kunden-praemie-teilen-und-geld-verdienen-mit-freundschaftswerbung/

7.2.3.2. http://www.dealdoktor.de/kunden-werben-kunden-programm-uebersicht/

7.2.4. Freundschaftswerbung Blog

7.2.4.1. http://kunden-werben-kunden.blogspot.de/

7.2.5. http://www.praemien-programme.de/tipps/freundschaftswerbung.praemie-teilen.php

7.2.6. BonusDealer

7.2.6.1. http://www.globalview.de/

7.2.6.2. http://www.bonusdealer.de/

7.2.7. Premy

7.2.7.1. http://www.premy.de/

7.3. Map out organizations and potential contact partners

7.4. Develop business proposal per potential customer

7.5. Identify current members willing to engage in beta testing

7.6. Identify partnership agreement

7.7. Identify confidentiality agreements

7.7.1. Beteiligungsvertrag

7.7.1.1. Strategische Vereinbarungen zu Aufgaben- und Verantwortungsbereichen

7.8. Map out process for connecting / monetizing

7.9. Identify potential funding organizations

7.9.1. Project A Ventures

7.9.1.1. http://www.project-a.com/

7.9.2. Team Europe Ventures

7.9.2.1. http://www.teameurope.net/en/

7.9.2.2. http://www.pointninecap.com/about-us

7.9.3. helpful links

7.9.3.1. http://www.gruenderszene.de/finanzen/grundungsfinanzierung-fordermittel-und-stipendien-konnen-helfen

7.9.3.2. http://www.gruenderszene.de/finanzen/fordermittel-und-forderprogramme-zur-finanzierung-von-startups

7.9.3.3. http://www.gruenderszene.de/finanzen/offentliche-forderprogramme-fur-startups

7.9.4. Venture capital firms

7.9.4.1. http://www.gruenderszene.de/finanzen/venture-capital-szene-deutschland

7.9.4.2. http://www.thebusinessplace.com/venture-capital-in-Germany-Land%20Berlin

7.9.5. Business Angels

7.9.5.1. http://www.angelinvestmentnetz.de/start

7.9.6. Investitionsbank Berlin

7.9.6.1. http://www.ibb.de/desktopdefault.aspx/tabid-5/

7.10. Develop a strategic roadmap (where do we start/ what is the core of the site, how do we envision the future with additional features)

7.10.1. website

7.10.1.1. Neue Idee

7.10.1.2. Neue Idee

7.10.1.3. browsing the website

7.10.1.3.1. see drafts

7.10.2. Teambuilding

7.10.2.1. Lawyer

7.10.2.2. Man power

7.10.2.3. goldenbox

7.10.2.3.1. http://www.golden-box.de/

7.10.3. co-develop project frame

7.10.3.1. activities/responsibilities/ timeline/deliverables

7.10.4. financials

7.10.4.1. part of business plan

7.10.5. investment

7.10.5.1. to be developed as a process with GB

7.10.6. advertisement partner

7.10.6.1. be careful

7.10.6.1.1. who is advertising?

7.10.6.1.2. visually annoying?

7.10.6.2. collect and sell media data

7.10.7. technik team

7.10.7.1. need input from GB how to find?

7.10.8. how does Golden Box get involved?

7.10.8.1. partner?

7.10.9. confidentiality

7.10.9.1. PM

7.11. Black first : Henny

7.12. Red first: parham

7.13. Purple: next teps both