1. Our policy is to supply only our own products
1.1. YES BUT
1.1.1. We are in a position of strength
1.1.1.1. We can play on the fact that they are the ones asking us, so this is the ideal opportunity to impose our conditions
1.1.1.1.1. We're expecting the guaranteed presence on their shelves
1.1.2. We must adapt to the market in order not to be overtaken by competitors
1.1.2.1. It's common for other brands to have recourse to these practices
1.1.3. It's a simple way to increase our profit
1.1.3.1. Our only task would be to produce. All the other costs, like packaging, or transportation costs will be for them.
2. We don't need to accept, we're still learder in the cookies' market
2.1. YES BUT
2.1.1. Our market share is going down whereas retailers' market share are going up.
2.1.1.1. They are our main competitors
2.1.1.1.1. We lost 5% market shares
2.1.1.1.2. They have gained 40% market share
2.1.1.2. We are already sold in praticaly all countries in the world
2.1.1.2.1. So, it will be difficult to find other sources of growth
3. Our current consumers will turn away from these alternatives
3.1. NO BECAUSE
3.1.1. We have both a strong brand awareness and recognition
3.1.1.1. Consumers will easily be able to differentiate cookies from our brand than retailer's own brand
3.1.1.1.1. Its related to our vintage paper bag packaging
3.1.1.2. Retailer's own brand packing stay simple, we only need creative packaging and keep our strong brand image with adverts
3.1.2. We can keep our best recipes for our own's product and use cheaper ingredients for those for retailer's brands
3.1.2.1. It will increase our margin on these products
4. We'd better open up to a new and more promising market
4.1. NO BECAUSE
4.1.1. This is a long-term option
4.1.1.1. It would be too long and need a huge investment in R&D to launch anything other than cookies
4.1.1.1.1. Whereas retailer's own products are promoted on supermarkets and thus more easily available
5. Our production line is already at its maximum
5.1. YES BUT
5.1.1. It's a simple way to increase our profit
5.1.1.1. Our only task would be to produce. All the other costs, like packaging, or transportation costs will be for them.
5.1.2. It's still cheaper than introducing a new product
5.1.2.1. It's a safe bet, unlike the launch of a new product.
5.1.2.1.1. Retailer's own products are promoted on supermarkets and thus more easily available for the customer
5.1.2.2. Unlike releasing a new product, it does not require any additional R&D or investment but only the expansion of our factory
5.1.2.2.1. This is an opportunity to renew our equipment with new machines for our original cookies.
6. It requires stricter specifications
6.1. YES BUT
6.1.1. We are in a position of strength
6.1.1.1. We can play on the fact that they are the ones asking us, so this is the ideal opportunity to impose our conditions
6.1.1.1.1. We're expecting the guaranteed presence on their shelves