1. Acquisition: ROI Projection ROI vs Actual Evaluation Report against target Improve or Eliminate Registration & Confirmation of registered sponsors via direct phone contact
2. Value Proposition
2.1. Joy of transforming vulnerable children's life story "You are stronger than you think" "Stronger Together"
3. Supporter Target
3.1. Identify supporter target based on External Data and Trend Priority supporter target and Secondary supporter target B2C target persona B2B prospect mapping
3.1.1. Cooperation within the whole team; Owner: MDA Ankhbayar
4. Product Offer
4.1. APL Project Model: Child Empowerment Parent&Community Empowerment - CP&RL Community Volunteer - CP & Child Monitoring
4.2. Cause for Giving to Pitch to Major Corporates and HNWI Attractive Proposal Priority Sector ???
5. Foundational Contents
5.1. World Vision Org Introduction PPT Org Introduction Brochure Strategy One pager Annual Report Organization Introduction Video
5.1.1. Synergy between: MC Otgonkhuu - Owner DAS Khosbayar - Partnering role CES Saintuya - Partnering role PES Tuvshinjargal - Partnering role
5.2. About Local Program: Child Sponsorship PPT Child Sponsorship Brochure Child Sponsorship Videos Elevator Speech Corporate PPT Corporate Brochure
6. B2C Marketing Child Sponsorship
6.1. Attraction: National Level PE Plan Implementation targeting the supporter target to build trust and brand awareness. Consistent Child Sponsorship Marketing Activity - minimum 4 activities each month
6.1.1. Synergy Between DAS, MDA, PES, MC DAS Khosbayar - owner PES Tuvshinjargal - partnering role MDA Ankhbayar - supporting role MC Otgonkhuu - Supporting Role
6.2. Priority Sales Channels: Landing Page will be our website ??? FB, Insta, Clubhouse Malls, Movie Theaters etc Direct Engagement to potential major donors Cold Contacts Direct Call to interested customer Loyal customer referral
6.3. Retention&Loyalty: Donor Love Calendar based on minimum sponsor experience playbook Quality Contents & Sponsorship standard contents Call & SMS, consider viber In the future to have sponsorship portal
6.3.1. Synergy Between SEC, MDA, PES, MC SEC Munkhshur - owner MDA Ankhbayar - partnering role PES Tuvshinjargal - supporting role MC Otgonkhuu - supporting Role
7. B2B Marketing Corporate Engagement
7.1. Ways of Partnership: Strategic Partnership One time giving Employee Engagement - CS HNWI Engagement Cause related marketing Creating shared value PR and Social Campaign
7.1.1. Synergy between CES - Saintuya - owner MDA - Ankhbayar - supporting role PES - Tuvshinjargal - supporting role MC - Otgonkhuu - supporting role
7.2. Priority Channels: LinkedIn Direct Engagement Networking Events BCM NO Level Events
7.3. Retention&Loyalty: Innovative project proposal Evidence with Data Quality Contents Partnership Promotion
8. Communication & PE: Risk Communication
8.1. Corporate Communication Media Engagement Advocacy & F&D Comms Social Media and PR
8.1.1. Owner: PES Tuvshinjargal
8.2. Grant Communication
8.2.1. Owner: GCO Bilguun
8.3. Content Management Brand Management HEA Communication
8.3.1. Owner: MC Otgonkhuu