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DEVELOPPEMENT DES AFFAIRES by Mind Map: DEVELOPPEMENT DES AFFAIRES
5.0 stars - 1 reviews range from 0 to 5

DEVELOPPEMENT DES AFFAIRES

Marketing

Direct

Messages, by client, by market, by section

Audiences, Existing clients, Failed tenders, New Contacts

Media, Personal Contact, Paper, E-mail, Web, Events, Multimedia

Indirect

Messages, by market, by section

Media, News media, Web, TV, Conferences, Trade shows

Campaign Plan

12month

3 month

Communication

Web

Customer Relationship Management

Operational Communications

E-mail

File sharing

Task List management

Administrative systems

Regionalisation

Flexible

Low cost

Responsive

to clients

to change

Temporary

Quality control

Production

Recording

Process, Collection Forms, Spatial Infrastructure, Survey process, Database Structure, Workflow

Analysis

Process

GIS

Stats

Output

Standard products

Templates

Management

Processes

Sales Process, Pre approach, Leads generation, Marketing, Networking, Previous clients, Cold Calling, Fishing, planning applications, Construction prospects, Sales lead, product applicability, availability of funding, time frame for purchase, Approach, sales prospect, Qualified?, has the business need, Authorised to purchase, Financially, operationally, has budget / funds, is an "economic buyer", Influencer / saboteur, Still useful - different track, Gap/Needs Identification, Q&A, Description of the "gap", What are the concerns of the economic buyer, presentation, solicited, Almost always competitive, Will be processed formally, targeted to specific stated requirements, unsolicited, Only indirectly competitive, May receive only passing attention, Must inform the purchaser of the needs / issues / risks /benefits, handling objections, Price negotiations, Service negotiations, closing the sale, Getting a formal instruction, post-sale follow-up., Deal transaction, Customer care

Budget Planning and Tendering, one and the same

Tracking

Invoicing

Software

Long term, Access Accounts Web Portal

Short term, ?Core Time?

VITAL ISSUE, Task/code structures