1. Web design
1.1. Wordpress based sites
1.2. Managed with managewp to mass install plugins and new themes
1.3. We build a catalogue of available themes that can be customized with client's imagery and content
1.3.1. mobile compatible
1.4. Conversion and SEO optimized themes
1.5. 3 built in mobile landing pages
1.5.1. 1 ppc landing page
1.5.2. 1 retargeting landing page
1.5.3. New node
1.6. Google apps
2. SEO
2.1. 1 off Keyword research
2.2. Onpage optimization
2.2.1. meta
2.2.2. copy
2.2.3. Analytics
2.2.3.1. displaying within wordpress
2.2.4. Webmasters tools
2.2.4.1. set to redirect to am email
2.2.5. Yoast SEO
2.2.6. Automated internal linking
2.3. Offsite
2.3.1. local citations
2.3.2. relevant guest posts
2.3.3. reviews
2.3.4. local directories
2.3.5. niche directories
2.3.6. Placemarks?
2.3.7. Mymaps?
3. CRO
3.1. Phone tracking
3.1.1. different phone numbers across diff channels
3.2. A/B Testing
3.2.1. Client wide a/b testing
3.2.2. Heatmaps
3.2.3. Client wide new theme version roll outs
3.3. On site contact form
3.3.1. source tracking
4. Other possible ideas
4.1. Print
4.1.1. Business card
4.1.2. Posters
4.1.2.1. waiting room posters
4.1.2.1.1. like us on facebook
4.1.2.1.2. drop a review on our places page
4.1.3. Greeting cards
4.2. virtual secretary
4.2.1. appointment booking
5. Phone tracking
5.1. Adwords
5.1.1. Built in phone tracking
5.2. On site
5.2.1. 3rd party phone tracking
6. Social
6.1. Social profiles claiming
6.2. Social profiles branding
6.2.1. facebook
6.2.2. twitter
6.2.3. G+
6.3. Onsite social integration
7. Email Marketing
7.1. Email opt in with free mailchimp account
7.2. ++ Monthly newsletter
8. Local
8.1. Google places claim
8.1.1. full optimization
8.2. Bing local claim
8.2.1. full optimization
9. Blogging
9.1. 4 initial blog posts
9.2. ++ Industry relevant blog posts packages
10. PPC
10.1. Automated bid management with Wordmatch
10.2. Prefer mobile over desktop
10.3. $100 base spend
10.4. Scalable per $200 ceilling
10.5. client wide ad copy test
11. retargeting
11.1. search retargeting
11.1.1. 15 days after search
11.2. site retargeting
11.2.1. 365 days after search