1. CRO
1.1. Phone tracking
1.1.1. different phone numbers across diff channels
1.2. A/B Testing
1.2.1. Client wide a/b testing
1.2.2. Heatmaps
1.2.3. Client wide new theme version roll outs
1.3. On site contact form
1.3.1. source tracking
2. Other possible ideas
2.1. Print
2.1.1. Business card
2.1.2. Posters
2.1.2.1. waiting room posters
2.1.2.1.1. like us on facebook
2.1.2.1.2. drop a review on our places page
2.1.3. Greeting cards
2.2. virtual secretary
2.2.1. appointment booking
3. Local
3.1. Google places claim
3.1.1. full optimization
3.2. Bing local claim
3.2.1. full optimization
4. Blogging
4.1. 4 initial blog posts
4.2. ++ Industry relevant blog posts packages
5. PPC
5.1. Automated bid management with Wordmatch
5.2. Prefer mobile over desktop
5.3. $100 base spend
5.4. Scalable per $200 ceilling
5.5. client wide ad copy test
6. retargeting
6.1. search retargeting
6.1.1. 15 days after search
6.2. site retargeting
6.2.1. 365 days after search
6.3. need to find the cheapest provider
7. Web design
7.1. Wordpress based sites
7.2. Managed with managewp to mass install plugins and new themes
7.3. We build a catalogue of available themes that can be customized with client's imagery and content
7.3.1. mobile compatible
7.4. Conversion and SEO optimized themes
7.5. 3 built in mobile landing pages
7.5.1. 1 ppc landing page
7.5.2. 1 retargeting landing page
7.5.3. New node
7.6. Google apps
8. SEO
8.1. 1 off Keyword research
8.2. Onpage optimization
8.2.1. meta
8.2.2. copy
8.2.3. Analytics
8.2.3.1. displaying within wordpress
8.2.4. Webmasters tools
8.2.4.1. set to redirect to am email
8.2.5. Yoast SEO
8.2.6. Automated internal linking
8.3. Offsite
8.3.1. local citations
8.3.2. relevant guest posts
8.3.3. reviews
8.3.4. local directories
8.3.5. niche directories
8.3.6. Placemarks?
8.3.7. Mymaps?
9. Phone tracking
9.1. Adwords
9.1.1. Built in phone tracking
9.2. On site
9.2.1. 3rd party phone tracking
10. Social
10.1. Social profiles claiming
10.2. Social profiles branding
10.2.1. facebook
10.2.2. twitter
10.2.3. G+