1. Content Marketing
1.1. Getting Your Content Right
1.1.1. Content categories
1.1.2. Content formats
1.1.3. Application Task #2: Generation
1.2. Content Marketing Tools
1.2.1. Designing Content: Leveraging the Content Vortex and MayVary PlugAndPlay
1.2.2. Scheduling and Managing Content
1.2.3. Application Task #3: Activation
1.3. Metrics and Data Analytics
1.3.1. Types of Metrics
1.3.2. Application Task 4: Analysis
1.4. Introduction to Content Marketing
1.4.1. What is Content Marketing?
1.4.2. Why does Content Marketing work so well?
1.4.3. Where to post?
1.4.4. Application Task #1: Research
2. Sales/Persuasion
2.1. Persuasion Principles
2.1.1. Purpose and Importance
2.1.2. Underlying Psychological Principles
2.1.3. Human Decision Making
2.1.4. Persuasion in Action
2.1.5. Persuasion in Daily Life
2.1.6. Reflection Questions
2.2. Sales Principles
2.2.1. Purpose and Importance
2.2.2. Communicating Based on Customer Persona
2.2.3. Sales Conversion Framework
2.2.4. Objection Handling
2.2.5. Long Run Sales Succes Mindframe
2.2.6. Reflection Questions
2.3. Pricing Your Solution
2.3.1. For B2B Solutions
2.3.2. For B2C Solutions
2.3.3. Reflection Questions
3. Virtual Team Building
3.1. The 'why' and 'how' building virtual teams
3.1.1. Sales, Persuasion and Mission
3.1.2. Networking with a Mission
3.1.3. Incentive Structures
3.2. Organising a Virtual Team
3.2.1. Communication
3.2.2. Storage
3.2.3. Project Management
3.3. Onboarding
3.3.1. Case Study: Kairos Society
3.4. Virtual Team Building Practices
3.4.1. Family Calls
3.4.2. Virtual Work Sessions
4. Teams & Culture
4.1. Founding Teams
4.1.1. Pre-launch
4.1.2. Equity Splits
4.1.3. Size and Composition
4.1.4. Roles and Decision Making
4.1.5. Compensation
4.1.6. Application Task #1
4.2. Team Constellation
4.2.1. Diversity
4.2.2. Background and Composition
4.2.3. Application Task #2
4.3. Managing Teams
4.3.1. Alignment
4.3.2. Leadership
4.3.3. Psychological Safety
4.3.4. Radical Candor
4.3.5. Application Task #3
4.4. Culture
4.4.1. Organisational Knowledge
4.4.2. Organisational Blueprints
5. Productivity Tools
5.1. Introduction
5.1.1. Meaning
5.1.2. Why Productivity Tools?
5.2. Communication Tools
5.2.1. Slack
5.2.2. Krisp
5.2.3. Zoom
5.2.4. Calendly
5.2.5. Doodle
5.2.6. Superhuman
5.3. Project Management Tools
5.3.1. Asana
5.4. CRM tools
5.4.1. Streak
5.4.2. Mailchimp
5.4.3. Notion
5.5. Other Useful Tools
5.5.1. Paste
5.5.2. Pocket
5.5.3. Alfred
5.5.4. Typeform
5.6. Where to start
5.6.1. Less is More
5.6.2. How to be more productive
5.6.3. Productivity Do's and Don'ts
6. Entrepreneurial Finance
6.1. An Introduction to Accounting
6.1.1. Intro to Fin. Accounting, the Fin. Statements and the Balance Sheet
6.1.2. Introduction to Recording Transactions
6.1.3. The Income Statement and Ratio Analysis
6.1.4. The Statement of Cash Flows
6.1.5. Bringing it all together
6.2. Valuation
6.2.1. Overview of valuation methods
6.2.2. Discounted cash flow (DCF)
6.2.3. Relative Value (RV)
6.2.4. The Venture Capital (VC) method
6.2.5. The First Chicago Method
6.3. Entrepreneurial Financial Modelling
6.3.1. Building a Financial Model
6.3.2. Growth Assumptions & Market Sizing
6.3.3. Cost Assumptions
6.3.4. Unit Economics
6.3.5. Template: Two invented software products
7. Networking and Social Capital
7.1. Managing Knowledge
7.1.1. Collective Intelligence
7.1.2. Application Task #4
7.2. Social Capital
7.2.1. Importance of Social Capital for Entrepreneurs
7.2.2. Forms of Social Capital
7.2.3. Dunbar's Number
7.3. Networking Mechanisms
7.3.1. Weak Ties and Strong Ties
7.3.2. Network Oscillation
7.3.3. Structural Holes
7.3.4. Networks and Social Media
8. NoCode Prototyping Tools
8.1. Information Architecture
8.1.1. User Journeys
8.1.2. Features
8.2. Low-Res Prototyping
8.2.1. Paper Prototyping
8.2.2. Google Slides Prototyping
8.3. High-Res Prototyping
8.3.1. Figma
8.3.2. Proto.io
8.3.3. Framer
8.3.4. Facebook Chatbots
8.4. NoCode Products
8.4.1. Glide
8.4.2. Bubble
8.4.3. Mobile Coach
8.4.4. Shopify
9. Building a website
9.1. Introduction to Web Development
9.1.1. Why Web Development?
9.1.2. How Web Development works
9.2. HTML 5
9.2.1. Basic Syntax: Tags and Attributes
9.2.2. Hello World
9.2.3. Tags for the Body
9.2.4. Tags for the Head
9.3. CSS
9.3.1. First CSS Experimentation
9.3.2. CSS Selectors and Conflict Resolution
9.3.3. Positioning
9.3.4. Box Model: Margin,border,padding,content
9.3.5. Media queries & Responsive Design
9.3.6. Flexbox
9.4. Developer Tools
9.5. Bootstrap 4
9.6. Advanced
9.7. Javascript
9.8. Further Resources
10. Personal Development
10.1. Health
10.1.1. Sleep and its importance
10.1.2. How sleep works
10.1.3. Your hormones
10.1.4. Your circadian rhythm
10.1.5. Mindfulness and its importance
10.1.6. Mindfulness in everyday life
10.1.7. Nutrition and its importance
10.2. Energy
10.2.1. Habits
10.2.2. Willpower
10.2.3. Flow
10.3. Time
10.3.1. Efficiency vs. effectiveness
10.3.2. Clock-based vs. event-based timing
10.3.3. Deep work vs. shallow work
10.3.4. Execution vs. reflection
10.3.5. Time Tracking
11. UI/UX
11.1. Introduction
11.1.1. Important Areas within UX Design
11.1.2. UI/UX Design as an applied Topic
11.2. Understanding your User
11.2.1. Product Pitch
11.2.2. UX Persona
11.2.3. User Journey
11.2.4. Application Task #1
11.3. Design your UI
11.3.1. User Flow
11.3.2. Wireframe
11.3.3. Application Task #2
11.3.4. Prototype
11.3.5. Application Task #3
11.4. Behavior Analytics
12. Business Modelling
12.1. Business models and why you need them
12.1.1. Why Business Models Matter
12.1.2. Business Models and Strategy
12.1.3. Strategy for Entrepreneurs
12.1.4. Getting a feeling for business models
12.1.5. Application Task
12.2. Distribution Strategy
12.2.1. Traction Strategy
12.2.2. Direct versus indirect: Pros and Cons
12.2.3. Application Task #2
12.3. Revenue model
12.3.1. Value creation vs value capture
12.3.2. Three Fundamental Pricing Strategies
12.3.3. Bundling vs unbundling
12.3.4. The Significance of Gross Margin
12.3.5. Bringing it all Together: Pricing as Positioning
12.4. Make, Buy, Partner
12.4.1. Integrated vs. modular value chains
12.4.2. Innovation Accounting
12.4.3. Ecosystem strategy
12.5. Cost structure
12.5.1. Matching costs to revenue
12.6. Differentiation
12.6.1. Positioning
12.6.2. Core capabilities
12.6.3. Agility
12.6.4. Relational Differentiation