Crowdfunding Strategy Template (by Collective Agency) by Mind Map: Crowdfunding Strategy Template
(by Collective Agency)
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Crowdfunding Strategy Template (by Collective Agency)

Platform

Reference

The Crowdfunding Bible

Shopify Post: How To Run a Successful Kickstarter Campaign

Kickstarter School

Yancey's Quora Post on Kickstarter Data

2011 Kickstarter Statistics

Art Space Tokyo Case Study

Kickstarter Blog

Kevin Clark: How to Plan Your Kickstarter

Kickstarter Worksheet

Email / Direct Outreach

Data & Segmenting

Content & Timing

Rewards

Ramos Clock Quote

"One thing we’re constantly being reminded of is doing something once or twice is completely different than doing it 500-600 times. We offered things to customers at the onset of the project that seemed easy to do, but ended up adding a great deal of complexity to the manufacturing process. I would recommend a serious analysis on how to simplify your product and keep variations to a minimum when starting out on launching a mass produced product. Even things like handling communication of different needs for 2-3 hundred people is no easy task." (Paul Sammut, Co-Founder of Ramos Alarm Clock)

Press

Publications

Crowdsourcing.org

Wired

BoingBoing

TechCrunch

Mashable

Read Write Web

Tools

Media monitoring, Google News, CisionPoint, Meltwater News, Vocus, TVeyes, Burrelles

Press lists / distribution, CisionPoint, Meltwater Press, Vocus

Journalist relationships

Events

Inbox

Key

Tips

Games

Educational resources

Tools

Quote

Trainers

Website Integration

Goal & Deadline

Campaign Goal (min)

Reach Goals

Timeline

Organizational partners

Matching donors

Domain influencers

Reward providers

Campaign Assets

Components

Personal / Company Bio

Project Title

Project Image

Short Blurb

Description

Main Video

Supplementary Videos

Funding Goal

Timeline

Rewards, Make a special offer to the first X number of backers to drive early donations., Common reward types, Product Pre-Sale, Limited edition product, Branded swag, Access to community (online or offline), Exclusive experience, Public recognition (status), Early access, Event tickets, Participation in creating the project, Launch Partners

Backer Experience Flow

Bait, Facebook, Object: Endorsement, Object: Hook Image, Object: Hook Text, Object: Headline, Object: Blurb, Twitter, Reddit, Press, Word-of-Mouth, Event, Kickstarter friend notification

Bite, Watch embedded video within blog/facebook/etc., Link through to Kickstarter page, then watch

Hook, Object: First 10-20 secs of video, Must create emotional connection, Condensed version of the WHY &/or WHAT

Reel, Object: Remainder of video

Capture, Urgency, Scarcity of rewards, Impose an unknown time constraint, Object: Description text, Object: Supplemental videos

Filet, Object: Followup emails

Field

Champions

Recruitment

Understanding Motivations

Motivation Wheel

Gamification

Analytics

Kicktraq

Tracks project analytics over time. To ensure stats are tracked from day 1, install this badge: http://www.kicktraq.com/owners/

Advertising

Facebook

Story

Audience

Backer personas

Twitter

Influencers

Recruitment

Understanding Motivations

Motivation Wheel

Gamification

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