Key activities

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Key activities by Mind Map: Key activities

1. Communicate value proposition

1.1. Strong call to action

1.1.1. Shortened link

1.1.2. Tracked

1.1.3. Customized

1.2. Video sales letters

1.3. Create compelling copy (what's in it for them?)

2. Reach markets

2.1. Partner channels

2.1.1. Social media marketing

2.1.2. Affiliate marketing

2.2. Shop stewards

2.2.1. Paid

2.2.2. Volunteer

2.2.3. Brokers

2.3. Owned channels

2.3.1. Email marketing

2.3.2. Website

2.3.3. Print

2.3.3.1. Newspaper

2.3.3.2. Newsletter

2.3.3.3. Postcard

2.4. Advertising calls to action (expense)

2.4.1. Pay Per Click/Impression

2.4.1.1. Google

2.4.1.1.1. YouTube advertising

2.4.1.1.2. Google Adwords

2.4.1.1.3. Gmail advertising

2.4.1.2. Social media

2.4.1.2.1. Facebook Advertising

2.4.1.2.2. Linkedin Advertising

2.4.1.3. Mobile

2.4.2. Print

2.4.2.1. Newspaper

2.4.2.2. Newsletter

2.4.2.3. Billboard

2.4.2.4. Postcard

2.4.3. Media

2.4.3.1. Television

2.4.3.2. Radio

3. Maintain customer relatinoships

3.1. Social relationship management

3.1.1. Twitter lists

3.1.1.1. Customer segment retweets

3.1.1.2. Customer segment mentions

3.1.2. Facebook lists

3.1.2.1. Engagement with customer segments

3.1.3. Avectra

3.1.3.1. Social CRM

3.1.3.2. Payment gateway

3.2. Online tools

3.2.1. Postcard app

3.2.2. Virtual meeting

3.2.2.1. Skype

3.2.2.1.1. One on one meetings

3.2.2.2. Google Hangout

3.2.2.2.1. Board meeting

3.2.2.3. Join.me

3.2.2.3.1. Tech support

3.2.3. Video email

3.2.3.1. Bomb bomb

3.2.3.2. Eyejot

3.3. Telephone

4. Earn revenues

5. Risk management

5.1. Monitor of comments online

5.1.1. Google Alerts

5.1.2. Twilert

5.1.3. Socialmention

5.1.4. Hoosuite

5.2. Intellectual property

5.2.1. Images

5.2.1.1. Crystal Graphics

5.2.1.2. Make your own

5.2.2. Videos

5.2.2.1. iStock videos

5.2.2.2. Make your own

5.2.3. Music

5.2.3.1. Royalty FREE Music

5.2.3.2. Make your own

5.2.4. Copy

5.2.4.1. Copyscape

6. Staff Training

6.1. Skill sets

6.1.1. Writing copy

6.1.1.1. Editing

6.1.1.1.1. Microsoft Word

6.1.1.1.2. Wordpress

6.1.1.1.3. Creating the offer

6.1.1.2. Publishing

6.1.1.2.1. Issuu

6.1.1.2.2. Wordpress

6.1.1.2.3. Dropbox

6.1.1.2.4. Social media

6.1.2. Picture

6.1.2.1. Capturing

6.1.2.1.1. Mobile Phone

6.1.2.1.2. Canon SLR

6.1.2.2. Editing

6.1.2.2.1. Picmonkey web tool

6.1.2.2.2. Auto-stich iPhone app

6.1.2.2.3. Photoshop Express iPhone app

6.1.2.2.4. Skitch iPad app

6.1.2.2.5. Snag-it

6.1.2.3. Publishing

6.1.2.3.1. Flickr

6.1.2.3.2. Picassa

6.1.2.3.3. Instagram

6.1.2.3.4. Hootsuite

6.1.3. Video

6.1.3.1. Capturing

6.1.3.1.1. Mobile Phone

6.1.3.1.2. Canon SLR

6.1.3.1.3. Camtasia

6.1.3.1.4. Complete Fiverr job description

6.1.3.2. Editing

6.1.3.2.1. iMovie

6.1.3.2.2. Windows Movie Maker

6.1.3.2.3. Complete Fiverr job description

6.1.3.3. Publishing

6.1.3.3.1. YouTube

6.1.3.3.2. Amazon S3/Easy video player

6.1.3.3.3. Vimeo

6.1.4. Presentations

6.1.4.1. Creating/Editing

6.1.4.1.1. Prezi

6.1.4.1.2. Keynote

6.1.4.1.3. PowerPoint

6.1.4.2. Publishing

6.1.4.2.1. Slideshare

6.1.4.2.2. Sliderocket

6.1.4.2.3. Dropbox

6.2. Online marketing

6.2.1. Conversion

6.2.1.1. A/B testing

6.2.1.2. Usertesting

6.2.1.3. Clicktale

6.2.1.4. Google website optimizer

6.2.2. Email marketing

6.2.2.1. A/B testing

6.2.2.2. HTML design

6.2.2.3. Creating subject lines and copy

6.2.3. Social media marketing

6.2.3.1. Content creation

6.2.3.2. Monitoring

6.2.3.3. Lead generation

6.2.3.4. Relationship building

6.2.4. Search engine optimization

6.2.4.1. Keyword analysis

6.2.4.1.1. Google Keyword Tool

6.2.4.1.2. WordTracker

6.2.4.2. Content creation

6.2.4.2.1. Include low competition, high traffic key words

6.2.4.2.2. Include pictures, internal links, and external links

6.2.4.3. Content optimization

6.2.4.3.1. Title description and tags

6.2.4.3.2. H1, H2 <head> tags

6.2.4.3.3. Alt picture tags, links and descriptions