Why are crazy ideas quickly rejected?

1. Legendary ideas are often rejected at first

2. Novel Vomit VS Useful Peace

2.1. Implicit bias against creativity relative to usefulness

2.2. Novelty provoks uncertainty

2.3. Not willing to take the risk

3. Discomfort to change

3.1. Departure of current status quote

3.2. Bias against creative developments

3.3. When Certainty and assurance is challenged

3.4. Strong desire for creativity. But stronger desire for certainty and structure

4. People are bias towards creative ideas

4.1. Clients has to learn to get out of comfort zone