Attitude Change

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Attitude Change by Mind Map: Attitude Change

1. Attitudes

1.1. Components

1.1.1. Affective

1.1.2. Cognitive

1.1.3. Behavioural

1.2. Types

1.2.1. Implicit

1.2.2. Explicit

1.3. Formation

1.3.1. Mere Exposure Effect

1.3.2. Classical Conditioning

1.3.3. Operant Conditioning

2. Persuasion

2.1. Techniques

2.1.1. Alpha Strategies

2.1.2. Omega Strategies

2.2. Communication

2.2.1. Source

2.2.1.1. Credability

2.2.1.2. Likeness

2.2.1.3. Trust

2.2.2. Audience

2.2.2.1. Characteristics

2.2.3. Message

2.2.3.1. Emotion

2.2.3.1.1. Fear

2.2.3.2. Reason

2.2.3.2.1. Logic

2.3. Elaboration Likelihood Model

2.3.1. Central Route

2.3.2. Peripheral Route

3. Consistency

3.1. Cognitive Dissonance

3.2. Balance Thoery (P-O-X)

3.3. Rationalisation

4. Health Psychology: Models

4.1. Health Beleif Model

4.2. Knowledge Action

4.3. Theory of Reasoned Action

5. Self Efficacy