Unit 2

1. Growth strategies

1.1. Portfolio planning

1.2. Power market expansion grid

1.3. analyzing current business portfolio

2. Company wide strategic planning

2.1. Companies goals

2.1.1. Increase Market share

2.1.2. Increase proftis

2.1.3. Client fidelisation

2.1.4. Improve customer experience

2.2. Business Portfolio

2.2.1. Business

2.2.2. Products

2.3. Marketing Strategies

2.3.1. Fidelity rate

2.3.2. Customer perception of brand

3. Marketing in strategic planning

3.1. Partners with companies

3.2. Partners with others in the marketing system

4. Elements of a customer value-driven marketing strategy

4.1. Targeting

4.2. Positioning

4.3. Differenciation

4.4. Segmentation