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IOD Digital Jersey by Mind Map: IOD Digital
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IOD Digital Jersey


The development of Digital Jersey is a lot of things. What it is not is a huge, hyped opportunity for us to be the biggest and best ICT centre in the world. Why would we even want that? We aren’t Silicon Valley and we never will be. We simply don’t have enough people with the right skills and no amount of effort, even if we set up a ‘Google-esque’ university campus with primary-colored beanbags, is going to make us a Digital City. Even ignoring the impracticalities of this aim, this is not the right style for Jersey. We are a small, beautifully formed and located, financially and legally expert island with a great tax rate. We don’t need big ideas; we need good ideas. What Digital Jersey could and should be, is a sensible, targeted strategy for us to build a sustainable, economically beneficial industry. To do this, we need money (more than is currently allocated), spent on skills and education, outsourced research and advice, and very targeted marketing that is scaled and focused appropriately. Instead of being the centre that takes high risks to create new digital businesses, we should use our existing skills to be the place that digital businesses move to once they start making money, after they have been incubated. In the same way we have been picky about the banks that we allow to set up in Jersey, we need to be careful to maintain the standards of quality that have held us in good stead. We are an attractive destination and we must continue to attract, choose and develop winners, without high footprints or the requirement for hundreds of graduates. The recession has made everyone nervous, but this is not the time to panic or become uncharacteristically risk taking we don’t need evangelists, we need pragmatists. We need to be innovative and smart, but understand we are never going to be like Silicon Valley or Cambridge, but something different, something new. Mark Loane founded C5 Alliance in 1999, a company that now provides the most experienced, skilled and qualified IT consultants in the Channel Islands, delivering advanced business solutions. As the CEO of C5 Alliance, Mark has overseen the fulfilment of numerous system migration projects which have included the supply of strategic and technological direction, software development and business process re-engineering. He has also provided strategic guidance for the provision of ICT to local government and a range of organisations within the offshore Financial Services and Legal sectors. Born in Jersey, Mark has worked in the IT Industry for over 25 years. He is passionate about the IT Industry and has made a significant impact in attracting, nurturing and retaining emerging technical talent locally, giving C5 and other Island companies a qualified and experienced resource pool to draw from in future.  

Digital Jersey Why

Employment & diversification are key

everything is digital

smart rubbish bins are to allow advanced monitoring

can make a huge difference — but only when it’s used to reshape everyday practice.

500 new jobs in 18months.

It's real… Gigabyte/DJL

Lessons from the passed mistake in 1999


1500 staff have Digital professions

640 in Finance and the Law

350 in IT

170 in the public sector (i.e. health, education, etc.)

120 in wholesale and retail

110 in communications

Over 50% have a university level qualification

560 people work in Jersey’s IT sector (only 80 are female)

200 companies

many individuals

must be heavily weighted with contractors

10 companies

more than 10 staff

480 are managers or professionals (IT, marketing, HR, etc)

28,000 regular use IT

why go on about the 16% female

GVA of 25 million (compare that Malta) 0.7% of Jersey's economy

50% of IT staff Jersey born

the finance industry

have 40% of all IT stuff

Jersey needs to

be realistic

plan for the long term

leveraged geographical location

find the right space in the spectrum

exploit when you have no first

jersey should not copy

unique resources of Jersey and it's population

think and do different

avoid competition

Understand our Lack of natural resources

Build on spillover digital ideas

Rebalance government spending towards innovation:

Collective intelligence

Measurement, data and standards:

Public and social innovation

social challenges

Infrastructure investment

Create the next generation of digital makers,

giving all teenagers the chance to make, code, design and program.

Remove barriers to entrepreneurship:

Financial architecture:

Targeting marketing

being producers as well as consumers.


create buzz

offering cloud based services.


marketing push

"angel" investment


risk management, mentoring & careful guidance.

Bring the innovation here, have the support for growth, 10% innovation 90% execution

only 1 in 10 succeed in the startup phase

Focus on quality

We need to remember that we are a small island accommodating just 100,000 people, only needing a relatively small proportion of the worldwide e-commerce business (which is expected to equate to $16 Trillion in 2013) to do very well and provide significant jobs.

Pick winners/backing winners

next level coming out of tech hubs, After incubation

focused and specialist in particular sectors


Jersey shouldn"t be trying to compete with, or be a tech hub; it should be partnering with tech hubs and providing a ‘next stop’ for the for smaller companies just at the point when there starting to succeed and are looking for a good place to host their innovations, and when they are looking for finance, legal, IP and Tax support.

Tech hubs

We have

In Jersey we are lucky, we are not striving to build an ICT sector from nothing, our Finance Industry has provided an ideal foundation to build on. We already have a high quality work force, good infrastructure, a sound legal system and tax base.

Finance industry

Legal system

Digital Jersey Body

Transport links



A Safe haven

Tax base

Gigabit Jersey

IP legislation

Example Ideas/products/opportunity

Finance Inovation

digital innovation in finances

in you own business's


IBM/DELL big data

LLoyds IB

pooling software

Case study: Bioco, Spec done in Texas, Hosted in UK, Developed in Jersey, Delivered in West Africa

household survey

in the cloud

big data

standards for finance


solvency II

spot business trends

large data set analysis for regulatory requirements

Legal citation analysis

patents search, FAST, CPA


mass storage


legal protection for data




Selling information/data


aggregate company data



electric cars

digital buses


wind power



wave power

3-D printing


data analysis

home monitoring

gigabit connected

Jersey lab/community lab

extend the idea beyond jersey telecoms

living lab



energy, power/monitors int he home etc

data analysis

media, Jersey film Festival, connected, social media, Twitter, Digital with the films art work events/initiatives

Internet of Things


RFID everything

put it all on the Internet

tagged bins

recycling Green

reduced waste


HD video to doctors

Access to medical records

Health the small islands


Intellectual property rights


Infrastructure and hosting

E-money/virtual currencies

Nick pushing

law change

500 banks

Mirco payments


Video streaming

Diplomatic data immunity

FATCA solutions/regualtury solution (risktracker)

Digital Jersey Opportunity Catalogue

Start a list of possible opportunity's in the Digital sector.

Live document

DJ in info agg - website


Giga bit jersey

If we combine a fibre network with our existing legal, tax structure and workforce, and add to this an independent ICT representative, strategic promotional body – now we are talking. Combined with some targeted government grants, ICT tax incentives and a clear focus on education and skills and we will have an environment that will literally revolutionise the way we do business forever and benefit our whole community.

A total of 22% of the new customers have upgraded

4% have taken up superfast service so far

too late, U.S. is still only 5.8 megabits per second (Mbps), it's not too late, jersey will be one of the first

high-risk, Brave investments like this are needed. It will be an islandwide USP, Google are doing it, Kansas

off-island connectivity

Try to get JT to make a clear announcement about off-island connectivity - Philip to pursue

30 x more expensive than Luxembourg

JT/BT problem that contract

walled garden

Everyone access

Fast schools connections

Vid conference HD

Digital Jersey Ltd.

At the Microsoft Partner Conference in Washington last year, I saw a number of other jurisdictions already representing themselves as an ICT location, from Singapore to Malta. Interestingly, these were locations that also compete on the basis of tax and financial expertise. It is clear that the combination of our tax regime, expertise, legislation and lifestyle are all part of what will make us attractive.

What is it

Clarity, The overarching aim of Digital Jersey Limited is to enable the development of a digital economy in Jersey by:, Supporting local business-existing and start up, Attracting providers of digital products and services to Jersey

Through, Leveraging existing assets, such as our infrastructure, to utilise digital tools, e.g. e-medicine, e-learning, e-gov, Coordinating activity that will improve the eco-system for digital business, including skills development, technical innovation, research and regulatory change.

In order to, Create high value employment opportunities, Contribute significantly to the diversification strategy

Right now, Digital Jersey Limited is recruiting a board (Chair already in place), a CEO, a team, building its membership, undertaking research and developing strategy and marketing tools - things are happening.

Enthusiasm, While there are great efforts being made in terms of promoting finance, tourism, inward investment, boosting construction, ‘Digital’ is the only thing that is actually new and has the potential to truly diversify the economy. This is exciting!

Alignment, For Jersey to become a digitally enabled economy, industry, government and the wider community all need to have common aims and aligned activity, which is why this debate is so important.

Paul Masterton


good funding models

management training

building good teams

culture and mindset

connect up with local expertise

global networks

importing skills

pooling skills

connecting up

Networked trade org works well


£300,000, Not enough, Just a token?

£10 million 1998, Why less now?

further funding, with a plan, First step is benchmark where we are, second step is to roadmap the anticipated future, third step is to model all those changes, and then it is down to plain execution (we used to call it old-fashioned hard work).


comprehensive piece of research

London Business School, Gartner

Market anaysis,

External interviews of +50 profesional in compeditive juristictions

Research - like JFL - on tech openings

Skills jersey work

Remember some of the stat's

based decisions on good metrics

evidence drought




we are small we should be able to do this

market analysis

research best practices

don't waste time reinventing the wheel, bring your own device example


skills mapping

cluster mapping

accurate data

good research

quantitative data



Digital Jersey’s major focus should be on getting some clear, independent research. A similar industry body Jersey Finance Limited , instigated an in-depth strategic review of the Jersey Finance Industry in partnership with the London Business School. Likewise, Digital Jersey should undertake the work necessary to establish what we should be selling, to where, to whom, and what resources we will need to develop to enable us to do this

Where should we market?

What should we sell?

Ongoing alive

deeper industry expert analysis,

data thing

Jersey Should not

We already have a high quality work force, good infrastructure, sound legal system and tax base, plus a world-class finance sector. It should more be a case of not merely copying other jurisdictions, but understanding the base point from which they grew whilst learning from the mistakes made during their development.  Again using Malta as an example, while they have attracted businesses like Microsoft and Oracle, in Jersey we should probably aim for smaller innovative start-up companies, perhaps just at the point when there starting to succeed and are looking for a good place to host there innovations, and when they are looking for finance, legal, IP and Tax support.  


no office space


Digital City

Silicon valley

Technology park


IT hubs

build upon the understanding of the offshore finance business

stay within our domain of knowledge

I don't agree

IT Startups (trying to do the next big app)

Only 1 in 10

We cannot afford to have only 1 in 10 digital start-ups succeeding with 9 failing because with the islands limited resources it will not be cheap or quick as we do not have the young people to do that.  Let that sort of ground root innovation/R&D be done at one of the many tech hubs somewhere else, let them take the risks, and not delude ourselves with the idea that we could build technology hubs with the likes of Nokia & Google here in Jersey.   “Economists refer to the ‘spillovers’ from innovation, a recognition of the fact that many innovators reap no returns at all from the time and money they invest in innovation, and even successful ones often create much more value for their competitors, customers and unrelated businesses than for themselves.”  We need to give good strong support to start-up local businesses who are developing spillover digital ideas to into practical value in the world: new products, services, or ways of doing things all connected to skilled we already have on the island Legal, Finance etc.  We must be focused and invested our limited resources in strong, well-considered digital business ideas. We also need to encourage second stage digital businesses to the island who are past the start-up stage.  Jersey needs to do something different, something new, not try to copy, but learn and connect.  


using technology the government service model innovation



social services




that he will be proposing an IT specific based savings target amendment to the MTFP in order to further the progress of e-government (efficiency through investment in IT) (like building trade)

supporting local innovation

open data

Census data

mapping data

crime data

population data

skills data

prizes for innovation

should be developing service models



not digital using but digital making


immigration policies, living lab

learning anywhere home school clubs

Harnessing digital technology to reinvent learning

blended learning

teacher training

every teacher across the city's 25 Secondary schools in developing digital literacy,

getting the school leadership on board


create, adopt new concepts and innovate, also skills like creativity diligence and teamwork are important.

technology in the classroom

motivating and enthusing individuals to go out and do engineering and technology

School Roadshow

ICT should be reframed as "Innovation and Creativity Technologies"

general purpose problem solving skills, good team working ability, and ability to understand application areas.


Big blocks, Theory, Innovation, Entrepreneurial skills

Not just programming

Low cost tablets

Bring your Own

Social Network use

Khan Academy content

MITx MIT Classroom

online courses, personalisation, 2019 Harvard business School, 50 percent of all high school courses will be delivered online, 55% higher than normal education, blended learning, interactions in virtual world, face-to-face,

raspberry pie, supercomputer's, University of Southampton, Lego

Apps for Good

apps for good

Thimble, HTML, CSS


point is not the devices but

the access that it opens up to the wealth of free education resources

connection to business

industry engaging with education





Total reform

Best practice

Real theory

Adult schemes


Job Creation

2000  unemployed use their skills in a new digitally focused way

Paid degrees

In Schools

Bringn your own

leaseing ipads

Policy review (security)

Access to Apple Store & Khan & MIT


We need to spend the money on education to give us innovators and entripiners, research and advise, targeted marketing, the right sort of businesses for the island, scaled and focused approperaly. The pertruy dish intice, them over here, market, focus do not expect to become mini silicon valiers, cambricheds etc, steping up to fail, distracing, and wrong. Google and campus incubators angle investors or government hand-outs.

University of Jersey Idea, to big?, rich kid's place., eLearning, Cousera and Udacity(online learning no need for bricks?), develop highlands instead

hacking sessions, no we are not there yet

Skills Jersey


Recommendation 1 Adopt a new curriculum for ICT and computing at Key Stages 0 to 3

Recommendation 2 Build on the existing work of IT companies to encourage young people into a career in computing

Recommendation 3 Implement an Information Systems Strategy that can accommodate the current and future range of computers and mobile devices, bring your own

Recommendation 4 Place greater emphasis on the development of the soft skills that will be in demand in the future, innovation skills, collaboration skills, creativity, diligence, teamwork, soft skills, STEM subjects, adopt new concepts, adopt new products and innovations, knowledge-based

Recommendation 5 Promote programmes in productivity improvement to Intensive IT Users and Managers across Jersey, like Malta

Recommendation 6 Review the range of CPD available in Jersey for Digital Professionals, continued professional development, high levels and industry, online learning

Recommendation 7 Create a graduate entrepreneurship programme


Opportunity 1 Encourage new IT start-ups and FDIs by developing a full-blown soft-landing service, comprehensive mentoring and business support services., links to research teams, business mentoring, funding

Opportunity 2 Use major projects in Jersey to catalyse the development of new Digital businesses, community healthcare, energy, JEC, power monitoring home, traffic systems, ID systems, energy usage, analysis of police communications, community health,, Jersey-based businesses

Opportunity 3 Learn from other sector support organisations and researchers

with 16 replies. How can the report draw any reasonable conclusions?

in order to get a better response, face to face, meetings, web site data, phone calls

Jim, Richard and ed...



Advance to Work Scheme

talk about advance to work

retraining a diver

Quality work force

IT skill low

research paper (5 for 1)

five jobs for every one tech job

existing skills balance

existing tech infrastructure

support jobs

talk about the effect of digital businesses giving work to legal and accountancy Finance established jersey businesses

four jobs for every digital job, where is the evidence?

the paper is largely talking about the traded sector generating jobs for higher earners who then need haircuts restaurants doctors etc.


Population issues, filter the people 4 only, looking a the firms, Digital, Adding the digital brain pool, A filter tick box, but they do tick the boxes do everything needed (schools)

fine people who have moved from Finance to Digital (sessions)

lack of management and business start up experience (not in Digital space) (DJ)

pipe line... Legislation like JFL

Guernsey's Silicon Island

Alex Taylor

· <>

A social network for ideas



Web developer Boot Camp, no, use Highlands and the school infrastructure, what's the ROI

start-up incubators

tech hub, no, bricks and mortar aren't needed

Boot Camp trainers, no, train teachers and Highland staff

cafes, no, better things to spend the money on




Reviing option

digital park (to get big players)


360 approach

Strategic Partnerships

Legislation and e-Inclusion




also, 2.Take advantage of the small size, 3.Aggressive marketing and promotion, 4.Focus on selected E-Commerce areas


Allows applicants to obtain a refund of 80% of the cost of a cost as a tax credit

Personal tax-credit scheme introduced in 2006

Applies to courses from public and private providers

Promotes life-long learning in the ICT sector

Covers vocation education and training as well as academic study

High-speed Copper or Fibre-Optic Broadband is now affordable, reliable, and widely- available

Allow ICT practitioners to keep abreast of developments in ICT

1010 persons benefited in 2008

Provides grants for post-graduate study in Malta and abroad (ICT)

Various Incentive Schemes and Programmes Launched to Help ICT SMEs.

BPA (Business Promotion Act) allowed tax credits, employment grants, and other benefits.

Malta Enterprise offers free consultancy and part-funding for marketing including fair participation.

20millionFORindustry scheme

European development money

e-gov initiatives outsource to local companies managed by the technology agency

Vertical Strategic Alliances with a number of companies including Microsoft


•Data Protection Act (2001)

•Electronic Commerce Act (Chapter 426)

•Electronic Communication Act (Chapter 399)

•eSignatures Legislation

•eProcurement Legislation

•Intellectual Property Legislation

•eGaming Legislation

•Double Taxation Laws with over 40 countries

Malta statistics

tourism, ship-building and manufacturing of textiles 1980

Malta population 420,000

There are now over 250 ICT companies operating in Malta employing over 6000 people.

The total Gross Value Added (GVA) by the ICT Sector in 2010 was around €400m

Behind semiconductors, tourism, and manufacturing, ICT is now the fourth largest contributor to the nation’s GDP (8%). Total GDP is around €6.1 billion.


Establish a culture and community of mentorship.

Create digital society

Gov services, Wifi for visitors

E.g. Malta, Incentives, Paid for degrees

E-Government strategy

Create awareness

digital population.

IT illiterate

Jersey is currently facing a shortage of digital skills, and urgently needs to develop individuals that are highly digitally literate, innovative and entrepreneurial. The industry needs to seize what is a very exciting opportunity for us all to be a part of right from the start, and the work of Digital Jersey will represent a huge step forward towards this.

Help smart people, Need skills

Use of IT business is currently poor

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