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Wallstream Business model by Mind Map: Wallstream Business model
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Wallstream Business model

Digital Signage



Content Management

Off-line available?

Does it need an internet connection

Hardware used


Location of narrow casting channel

Use existing hardware on locations?

Strategy and businessmodel are important


Pilot projects on location with advertisers

Optimize content for viewing on LCD / Plasma screens

Targetting, which audience is reached at what time?







Keep attention

Allow interaction with content

Create user experience

Sources for info

Potential incomes

Wallstream widget market

Developer oriented

Apps will be hosted on 'Wallstream'

For infrastructere and sales a percentage will be payed to Wallstream owner

Location reselling via Wallstream

Display full Wallstream, Display your company branded Wallstream on a screen somewhere around the world, Choose some public interesting Wallstreams to display on your monitor

Display content of newssites, Receive payments for displaying their news

Advertising market

Buy advertorial space, Look for advertisement options in a physical space, Select categorie to advertise in

Offer space for advertisements, For rent at fixed price, Set minimum price and accept bids, Offer categories

Manage your advertisments, Like or using Google AdWords and Google AdSense, Handle budgets, Choose screens not to display advertisments

Service providers

Install screens and hardwares for Wallstream

Deliver RFID readers and physical interfaces that work with Wallstream

Offer DYI kits for creating physical interfaces, Arduino, Ethernet Shields

Wallstream Concept

Open Source Narrow Casting application

Software bundle enabling people to create their own networking broadcasting networks

Target audiences

MSOV scheme

!/?, Online content only available via computers and other personal hardware like mobile phones. It's disconnected from the physical space.

Market, Trend: Companies have more information online, Trend: People and Companies use online networks more often, Evidence: Webservices have more API's available, More innovation needed in the Narrow Casting market

Solution, Open Source Narrow Casting application that allows everybody to start their own Narrow casting network., A simple hosted solution that aggegrates online content and displays it in the physical office space via a beamer or LCD / Plasma screen, Personalize via physical interfaces that work with the solution. Like RFID readers to see your personal page on the Narrow Casting Network.