1. Jan
1.1. Tiktok
1.1.1. Invitation to follow - Aesthetic shots around Colombo,/cars/outfits/sfx with the CTA “Your invitation to follow” (Model, Outfits and cars, locations, 5 watches)
1.1.1.1. Shot idea - Browsing through a display of watches (Recreating their shop)
1.1.2. Transition Video 1 - Watch varieties- glove transition where we go through 5 different watches. (Watch ticking sfx changes based on each switch)
1.1.2.1. Hand, gloves, 5 watches, Watch boxes/backdrop, Timekeeper store
1.1.3. Transition Video 2 - Going out in a car - opens the door transitions into a different watch - steers the steering wheel transitions into a new watch - changing the hand gear transitions into a new watch.
1.1.3.1. Car, 4 watches, Model, location
1.1.4. `
1.1.4.1. Team Content - Abdul talking about timekeeper - Mini Aesthetic clips of watches while he talks; Very short intro of TK and tell people to follow if they want to see, learn or just talk about watches. (taking the people on a journey).
1.1.4.1.1. Watches, watch cases, Props like the gloves, microfibre cloth
1.1.5. Transition Video 3 - Man walks towards the car and checks the watch, “not for today” shakes hand - transitions to next watch- shakes again- transitions into final watch which suits the car.
1.1.5.1. 5 watches, model, 1 car, location (Car showroom),
1.1.6. The investment aspect part 1 - Talk about the investment aspect of watches ○ Hulk ○ Pepsi
1.1.6.1. The 2 watches, voiceover, script
1.1.7. Watch Focus Video 1 - Focus on one watch in the store and talk through it.
1.1.7.1. 1 specific watch
1.1.8. How to spot a fake Rolex: Show certain features that let you spot the fake. Fake and a real watch will be in either hand and as the video starts he moves the fake forward and tells why it is the fake and how to spot an original and fake. This will be voice over driven.
1.1.8.1. Real rolex and fake rolex, hands, script
1.1.9. "Things I wish I knew”- A short video on 5 things Abdul wishes he knew before starting his watch collection journey. How to start a watch collection journey.
1.1.10. .Watch collection video: Showing a collection of watches that has come into the store in a cinematic way
1.1.10.1. 1 Watch,
1.1.11. The Vault series Part 1: Unboxing - V.O revealing the vault and talking about why the watches are special and why Timekeeper collects them. (footage of the shop will go over this video).
1.1.11.1. Shot idea - camera slowly pans past the lineup of vault watches and stop at the watch for that video.
1.1.11.1.1. Watch, The box
1.1.12. Value based content (Educational) - Designer story - voice over(specs, design/ style - watch clips ● Gerald Charles Genta; we can show the maestro 3.0 in this as well.
1.2. IG ideas
1.2.1. Posts
1.2.1.1. Intro post on what the vault is
1.2.1.2. 5 lifestyle images
1.2.1.3. How Audemars Piguet watch was designed
1.2.1.3.1. A series of slides on how the Royal Oak's were designed.
1.2.1.4. Technical aspect of a watch
1.2.1.4.1. how the crown in each watch brand is uniquely designed
1.2.1.5. Post with a vault open and a watch inside
1.2.1.5.1. the vault opens and a light shines inside revealing the watch (Shots to be taken during photoshoot)
1.2.1.6. Celebrity post.
1.2.1.6.1. Watches that crowned the moment. Set of carousel posts showing watches people wore during their most successful moment (Roger Federer, Louis Hamilton)
1.2.1.7. Storytelling
1.2.1.7.1. Stories of Success - Set of carousels that dive into the story behind each watch/ watch lover. (Paul Newman, John F. Kennedy)
1.2.1.8. Celebration
1.2.1.8.1. Wedding Style - focused on the couple's hands with the watch
1.2.1.8.2. Person's hand on a podium/table (Business setting) with a luxury watch on his hand.
1.2.1.8.3. Hand about to throw graduation cap up. Luxury watch on his wrist
1.2.1.9. Investing
1.2.1.9.1. Best Watches invest in right now
1.2.2. Videos
1.2.2.1. Intro Video Abdul
1.2.2.2. Intro Mohamed
2. March
2.1. NFTs
2.2. Google display, YT and search ads
2.3. IG
2.3.1. Lifestyle Images
2.3.1.1. Need confirmation on it from Abdul
2.3.2. Specialty watch feature
2.3.2.1. Need confirmation on it from Abdul
2.3.3. Technical Watch Facts
2.3.3.1. The steel that each watch brand uses. (Carousel style)
2.3.4. (Video) The Vault Series
2.3.4.1. A video with Abdul explaining the particular watch with b-rolls and voiceover
2.3.4.2. asdfg
2.3.5. Brand Messaging Content
2.3.5.1. JFK's Omega
2.3.5.1.1. Slide 1 - In the lead up to the 1960 presidential election, Senator John F. Kennedy received an engraved OMEGA Slimline watch from his friend Grant Stockdale.
2.3.5.1.2. Slide 2 - The case-back was engraved with: “President of the United States John F. Kennedy from his friend Grant”.
2.3.5.1.3. Slide 3 - Following his victory, Kennedy wore the watch during his inauguration on 20 January 1961.
2.3.5.1.4. Slide 4 -
2.3.6. Investment based content
2.3.7. New collection Post
2.3.8. Influencer Campaign - Stephanie Siriwardhene, Alison Wijayamanne
2.3.9. (Video) Timekeeper’s advice to new watch buyers/ 5 Things you should know when investing in your first luxury watch.
2.4. LinkedIn
2.4.1. Articles:
2.4.2. Images
2.4.3. Videos:
2.4.3.1. Focus: (Linkedin 2) Top 5 watches to invest in 2022 (How these 5 watches have appreciated over time)
2.4.3.2. Focus: (Linkedin 3) Why watches appreciate in value (Broll and VO)
2.5. Tiktok
2.5.1. Glove transition tiktok (5 watches)
2.6. Videos (missed from Jan) to be added on
2.6.1. The Vault series Part 1: Intro
2.6.2. 12.Value based content (Educational) - Designer story - voice over
3. Tiktok
3.1. questions to ask time keeper (TA)
3.1.1. if time keeper can source a fake watch for a video to compare it to an orginal
3.1.2. which watch has the most complications.
3.2. January
3.2.1. Introduction - Cinematic Videos - using asmr and voiceover
3.2.2. Introduction - Abdur talking about timekeeper- mini Aesthetic clips of watches while he talks (taking the people on a journey)
3.2.3. "Things I wish I knew"
3.2.3.1. how to start a watch collection journey
3.2.4. how to spot fakes
3.2.4.1. show certain features that let you spot the fake
3.2.4.1.1. fake and a real watch will be in either hand and as the video starts he moves the fake forward and tells why it is the fake and how to spot and original and fake
3.2.5. Abdur talking about certain aspects of the watch world.
3.2.5.1. Why Hublot is looked down on.
3.2.6. The investment aspect part 1
3.2.6.1. is it worth it, which watch you can start with?
3.2.7. Transition video 1
3.2.7.1. watch varieties- glove transition
3.2.8. The Vault intro part 1
3.2.8.1. v.o revealing vault and talking about why the watches are special and why timekeeper collects them. (footage of the shop will go over this video)
3.2.9. Part 2 vault series (Watch 1)
3.2.10. Discussing watch complications. (Going through things that watches can do aside from telling the time)
3.2.11. designer story - voice over(specs, design/ style - watch clips
3.2.11.1. gerald genta
3.2.12. Transition video 2
3.2.12.1. box transition - specs voice over
3.2.12.1.1. 1 brand
3.2.13. introduction to The holy trinity
3.2.13.1. Audemars Piguet, Patek Philippe, and Vacheron Constantin
3.2.14. going out in a car - opens the door transitions into a different watch - steers the steering wheel transitions into a new watch - changing the hand gear transitions
4. Tiktok Ideas
4.1. Tiktok
4.1.1. Watch showcase videos (Cinematics shots of one watch/group of watches)
4.1.1.1. Watches for that month
4.1.1.2. Brand of watches (Rolex collection, Hublot collection, etc.)
4.1.2. Watch facts with visuals to help the fact look clearer.
4.1.3. Cool video
4.1.3.1. Zoom transition between different watches/clocks/time pieces showing that they all function on the same tech. (Big Ben/Rolex
4.2. Exclusivity of the watches. (1st watch of that kind, 1 of 3 etc.)
4.3. Who designed this watch? (The designers story, what else he worked on)
4.3.1. The winners of the watch competitions/events/award shows etc.
4.3.2. The watch components. (How different brands do a specific component in different ways.
4.4. Who else has the same model?
4.4.1. Popular people who have the same model of a certain watch.
4.4.2. Lewis Hamilton winning the F1 race while wearing a Tissot watch.
4.5. Linking to the specs (Submariner being able to go to deep sea, etc.)
4.5.1. The submariner watch in a glassbox setup. To highlight the fact that the watch can reach lower depths of the ocean.
4.5.2. The specialty of certain watches. (Dial color, materials,
4.6. Watch facts (edutainment)
4.7. Lifestyle (Luxury Cars, clothes, places to associate the watch to)
4.7.1. Casual Conversations/clips of us asking Abdur what he thinks about certain aspects of owning a luxury watch.
4.7.1.1. the beauty of it,
4.8. Abdur
4.8.1. introduction
4.8.2. The Vault