Success Summit S.A.

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Success Summit S.A. by Mind Map: Success Summit S.A.

1. Opt Ins (No Sale)

1.1. 5 E-Mails to get the to complete the sale

2. Opt In (Sale)

2.1. Thank You E-Mail

2.2. Refer a Friend (win a prize)

2.3. Like Our Facebook Page

2.3.1. Likes Use For Phase 2

2.4. Fill In our Survey

2.4.1. Data for next event

2.5. Free Stuff For You

2.6. The events getting close here's what to do

2.7. Here's how to get the best from this event (primes them to buy products at the event)

3. PHASE 2

3.1. facebook marketing

3.1.1. Ads drive traffic to get free stuff Page

3.1.2. Ads targetting entrepreneurs drive traffic to paid page

3.1.3. E-mails of existing purchasers used to target their friends (traffic to paid page with discount)

3.2. Magazine Ads

3.2.1. Ads drive traffic to paid page

3.3. Google Content Network Campaign

3.3.1. Ads drive traffic to paid page

3.4. Purchasers

3.4.1. Bring a Friend for 50% off

3.4.2. Post a link on your facebook wall to win a prize

3.5. Social Media Buzz

3.5.1. Twitter Campaign

3.5.2. LinkedIn Campaign

3.5.3. facebook Campaign

3.5.4. Pinterest Campaign

3.5.5. Youtube Campaign

3.6. Blogging Campaign

3.6.1. All posts linked and shared through Social Media

3.7. Remarketing Campaign to site visitors

4. PHASE 1

4.1. Initial Traffic

4.1.1. 15 Paid for Lists

4.1.1.1. e-mail to Make Money Lists

4.1.1.1.1. HTML Graphics Designing

4.1.1.1.2. Split Test Subject Lines

4.1.1.1.3. Track Clicks and Conversions

4.1.1.2. E-mail to Personal Development Lists

4.1.1.2.1. HTML Graphics Designing

4.1.1.2.2. Track Clicks and Conversions

4.1.1.2.3. Split Test Subject Lines

4.1.1.3. E-Mail to Entrepreneurs

4.1.1.3.1. HTML Graphics Designing

4.1.1.3.2. Track Clicks and Conversions

4.1.1.3.3. Split Test Subject Lines

4.1.1.4. E-Mail to General List

4.1.1.4.1. HTML Graphics Designing

4.1.1.4.2. Track Clicks and Conversions

4.1.1.4.3. Split Test Subject Lines

4.1.2. K2A In House List (40K+)

4.1.2.1. Christmas and New Year Promotions e-mails x 2

4.1.2.2. Final 3 weeks Push 7 e-mails targeting 7 unique hot buttons

4.1.2.3. Sell Sequence

4.1.2.3.1. 5 x e-mail targeting speakers Actions Based link click will put them into one of the following AR Sequences

4.1.2.4. Reciprocity sequence

4.1.2.4.1. Speaker Videos

4.1.2.4.2. Free Books From Speakers

4.1.2.4.3. Free Gifts

4.1.2.5. 2 e-mails x anticipation sequence, "something big is coming"

4.1.2.5.1. Like our facebook page (we'll tell you here first)

4.1.2.5.2. Fill In survey (teaches us how to sell to them)

4.1.3. Affiliates

4.1.3.1. 2 e-mails writing to send to potential affiliates to get them to promote the event

4.1.3.1.1. 3 e-mails writing that sell the Free Stuff page for affiliates to use (affiliates tracked with coupon codes)

4.1.3.1.2. 3 e-mails writing that sell the Paid event page for affiliates to use (affiliates tracked with coupon codes)

4.1.4. New Subscribers AR

4.1.4.1. leverage content already written to create AR sequence (editing and formatting)

5. NOTES

5.1. Ticket Price

5.1.1. EB- Normal 1000 Rand

5.1.2. EB -VIP 5000 Rand

5.1.3. EB - Platinum 10,000 Rand

5.2. Early Bird Prices

5.2.1. Need dates when prices increase and amount of increase

5.3. RegOnline Being used to sell tickets

5.3.1. attendees will need to be uploaded into icontact

5.4. Icontact being used for e-mails

5.4.1. forewarn icontact re this

5.5. Click Tracking setting up

5.6. Analytics setting up

5.7. Remarketing Code added to all pages