Customer Empathy Mind Map

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Customer Empathy Mind Map by Mind Map: Customer Empathy  Mind Map

1. Gains

1.1. Needs?

1.2. Wants?

1.3. Aspirations?

2. Pains

2.1. Frustrations?

2.2. Obstacles?

2.3. Fears?

3. Say/Do

3.1. Attitude in public?

3.2. Behaviour to others?

3.3. Messages to others?

4. See

4.1. Offline?

4.2. Online?

4.3. Friends/Family?

5. Hear

5.1. At work?

5.2. At home?

5.3. Media?

6. Think/Feel

6.1. What matters?

6.2. What excites?

6.3. What scares?