Customer Empathy Mind Map
作者：Liam Hughes
1. See
1.1. Offline?
1.2. Online?
1.3. Friends/Family?
2. Gains
2.1. Needs?
2.2. Wants?
2.3. Aspirations?
3. Pains
3.1. Frustrations?
3.2. Obstacles?
3.3. Fears?
4. Hear
4.1. At work?
4.2. At home?
4.3. Media?
5. Say/Do
5.1. Attitude in public?
5.2. Behaviour to others?
5.3. Messages to others?
6. Think/Feel
6.1. What matters?
6.2. What excites?
6.3. What scares?
