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How To Write Great Titles Key Steps by Mind Map: How To Write Great Titles
Key Steps
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How To Write Great Titles Key Steps

Identify the REAL topic of the article

The REAL topic is equivalent to a book category in a traditional library classification system

You need to identify the best matching category that is neither too specific, nor too broad

Define that overriding category within two or three words

Make those 2-3 words the opening of the title

Unroll the more specific info in the remaining part of the title, including product name, application, use, etc.

There are notable exceptions: for example a popular product or name may be more easily found if name is used in the title opening

Test the title inside Google

Query Google with 2 to 4 keywords from your title opening and see whether you get results that are on the same topic as your content