Adwords Campaign Structure

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Adwords Campaign Structure by Mind Map: Adwords Campaign Structure

1. Impressions Test Campaign

1.1. Structure

1.1.1. Niche Name as Adgroup

1.1.2. 2 General Ads

1.1.3. Dump Placements Into Adgroup

1.2. Testing impressions & Clicks

1.2.1. > 200 impressions no clicks . . .

1.2.1.1. Move to CTR Test Campaign

1.2.2. < 200 After 7 Days & no clicks . . .

1.2.2.1. Move to Multi-State Impressions Campaign

1.2.3. Clicks . . .

1.2.3.1. Move to Complete Roll-Out Campaign

2. Multi-State Impressions Campaign

2.1. Expand impressions looking for clicks

2.1.1. Structure

2.1.1.1. Dump Placements Into Adgroup

2.1.1.2. 2 General Ads

2.1.1.3. Niche Name as Adgroup

2.1.2. No impressions . . .

2.1.2.1. Do Nothing

2.1.3. > 200 impressions no clicks . . .

2.1.3.1. Move to CTR Test Campaign

2.1.4. Clicks . . .

2.1.4.1. Move to Complete Roll-Out Campaign

3. Complete Roll-out Campaign

3.1. Structure

3.1.1. individual adgroup set-up for each web site page

3.1.2. Same ad as previous campaign + 1 more

3.1.2.1. Split-Test To Raise CTR

3.2. Movement

3.2.1. High CTR . . .

3.2.1.1. Don't Move

3.2.2. Low CTR . . .

3.2.2.1. Move to CTR Test Campaign

4. CTR/Traffic Quality Test Campaign

4.1. Structure

4.1.1. Adgroup = Domain Name

4.1.2. 2 General Ads

4.2. Testing

4.2.1. Find CTR values

4.2.2. Test quality of traffic

4.3. Movement

4.3.1. final place for high traffic low CTR sites