1. Impressions Test Campaign
1.1. Structure
1.1.1. Niche Name as Adgroup
1.1.2. 2 General Ads
1.1.3. Dump Placements Into Adgroup
1.2. Testing impressions & Clicks
1.2.1. > 200 impressions no clicks . . .
1.2.1.1. Move to CTR Test Campaign
1.2.2. < 200 After 7 Days & no clicks . . .
1.2.2.1. Move to Multi-State Impressions Campaign
1.2.3. Clicks . . .
1.2.3.1. Move to Complete Roll-Out Campaign
2. Multi-State Impressions Campaign
2.1. Expand impressions looking for clicks
2.1.1. Structure
2.1.1.1. Dump Placements Into Adgroup
2.1.1.2. 2 General Ads
2.1.1.3. Niche Name as Adgroup
2.1.2. No impressions . . .
2.1.2.1. Do Nothing
2.1.3. > 200 impressions no clicks . . .
2.1.3.1. Move to CTR Test Campaign
2.1.4. Clicks . . .
2.1.4.1. Move to Complete Roll-Out Campaign
3. Complete Roll-out Campaign
3.1. Structure
3.1.1. individual adgroup set-up for each web site page
3.1.2. Same ad as previous campaign + 1 more
3.1.2.1. Split-Test To Raise CTR
3.2. Movement
3.2.1. High CTR . . .
3.2.1.1. Don't Move
3.2.2. Low CTR . . .
3.2.2.1. Move to CTR Test Campaign
4. CTR/Traffic Quality Test Campaign
4.1. Structure
4.1.1. Adgroup = Domain Name
4.1.2. 2 General Ads
4.2. Testing
4.2.1. Find CTR values
4.2.2. Test quality of traffic
4.3. Movement
4.3.1. final place for high traffic low CTR sites