1. Kentucky Fried Chicken
1.1. Political
1.1.1. KFC is a global burger food franchise with locations in over 100 countries. The government rules that govern fast food enterprises may have an impact on KFC's operating and operations. The public's health is of the highest significance to the government, and any fault with it can cause a slew of problems for the firm. To prevent complications, KFC must keep excellent connections with the government.
1.2. Technological
1.2.1. KFC provides innovative technology for delivery, kiosks, and simpler ordering. Customers may now order their meals before reaching the pay register, making the entire procedure considerably faster. This is a "click-and-collect" function that has already benefited KFC restaurants in Australia; around 98 percent of locations that provide click-and-collect have seen a 20 percent profit gain.
1.3. Economical
1.3.1. KFC is developing vegan options to cater to vegan and dieting customers. KFC began experimenting with fried chicken sandwiches; instead of bread, the fried chicken will be housed in doughnuts. They've also developed two vegan fried "chicken" choices, essentially boneless wings and vegan nuggets. Throngs of customers flocked to the nearest KFC restaurant to sample these new dishes. These experiments were clearly profitable for the corporation, both financially and socially.
1.4. Employees
1.4.1. Employees are the company's primary assets, and they are highly concerned. KFC is developing fast because of their good relationship with its consumers and the trust that they have developed over the years. The organization has a well-organized check and balance system that is utilized for personnel and individual outlet evaluations.
1.5. Social
1.5.1. Customers associate negative sentiments with fast-food businesses as a result of social difficulties. Many people are worried about the mistreatment of low-wage restaurant employees. They are especially worried about the treatment of the animals used in the menu; many are injected with hormones, kept in small cells for the whole of their lives, and forced to store more fat than is normal. PETA and other animal rights organizations have raged against animal cruelty, boycotting firms that partake in this inhumane activity.
1.6. Demographic
1.6.1. KFC has no age restriction and focuses on every individual in society. For gender, KFC targets both males and females, and young people in society are the most demographic groupings in KFC. KFC, on the other hand, caters to individuals of all socioeconomic backgrounds, as its goods are reasonably priced for those ranging from the top to the middle classes, as well as students from any economic status. Aside from that, KFC is available at all races throughout the world.
2. Apple
2.1. Competitors
2.1.1. A competitor in the technological term means a company that is competing against another to maintain and increase its market. For a company to be successful, a greater customer value and satisfaction has to be provided compared to the company’s competitors as stated by the marketing concept. Therefore, marketers has to take a different approach then to just adapt to the needs of target consumers, by gaining a strategic advantage by positioning their offering strongly against its competitors’ offerings in the minds of consumers
2.2. Technological
2.2.1. These factors are concerned with innovations in technology that can have a direct affect with the operations of the industry and the market positively or negatively, such as level of innovations, automation and research and development
2.3. Target Audience
2.3.1. Apple is a premium brand which means that its target market are people from established families with a premium income level so people with more secure and financially stable jobs such as executives and managers tend to buy these products. However, students are also targeted by Apple in the form of consumerism which means that parents/guardians tend to buy Apple devices for them. This is the reason why Apple tends to target younger and wealthier people such as Millennials (can be consumers and costumers) and teenagers
2.4. Suppliers
2.4.1. Suppliers are stakeholders in a business to which they provide goods or services to in order to achieve their own goals. For a supplier security, predictability and satisfactory margins are very important
2.5. Social/Cultural
2.5.1. Social and cultural factors focus on the factors such as demographic characteristics, cultural differences, and the influence of consumerism on marketing
2.6. Ecological
2.6.1. In the marketing mix, the ecological factors look at the relationship between people and the environment such as climate change, pollution control and energy conservation e.tc
3. Starbucks
3.1. Social
3.1.1. The individuals of starbucks, workers feel they have the responsibility to provide back to the community which is already giving them a lot. They recognize that they’re within the agricultural based business and thus they need special programs for the farming communities. they need LEED certified stores. They recycle the fabric they use. they have the priority for water & energy conservation. Because of this social factor , individuals can fancy about being connected with Starbucks.
3.2. Demographic
3.2.1. Starbucks is one brand which is omnipresent. It is present in almost all developed and developing nations across the globe. Due to it’s presence everywhere, it connects with everyone so easily. It has a very good relationship with all it’s localities also starbucks is known for having a local website for every area.
3.3. Economic
3.3.1. As starbucks is present everywhere. Hence, it does consider the economic factor for every nation. It has designed its structure in such a way that it keeps in mind the economical conditions of various nations while deciding the prices. For an instance, It is very well aware that the capital income of an American household is approx $41663 and therefore it knows that anyone from America can pay easily for a quality coffee which makes a premier coffee chain.
3.4. Technological
3.4.1. The world today is moving towards technological advancements at a very high pace. There are innovations taking place every hour, minute and second.
3.5. Political & Legal
3.5.1. Since star bucks is present at various countries, it is important to have the elements of the nation in each store. It tries and source the coffee, tea and other substances locally to keep a connect with the individuals of the nation and bring a personal touch.
3.6. Environmental
3.6.1. Customers increase a lot of rubbish that they leave the shop with their cup of coffee and then also leave it in the street. So the packaging for the cup should be carefully accounted to make it environmental friendly. Starbucks have to carefully consider the process to dispose rubbish as there are strict laws in most countries.
4. Dominos Pizza
4.1. Political
4.1.1. Political factors play a significant role in determining the factors that can impact Domino's Pizza, Inc.'s long term profitability in a certain country or market. Domino's Pizza, Inc. is operating in Restaurants in more than dozen countries and expose itself to different types of political environment and political system risks. The achieve success in such a dynamic Restaurants industry across various countries is to diversify the systematic risks of political environment.
4.2. Economic
4.2.1. inflation rate, savings rate, interest rate, foreign exchange rate and economic cycle determine the aggregate demand and aggregate investment in an economy. While micro environment factors such as competition norms impact the competitive advantage of the firm. Domino's Pizza, Inc. can use country’s economic factor such as growth rate, inflation & industry’s economic indicators such as Restaurants industry growth rate, consumer spending etc to forecast the growth trajectory of not only --sectoryname-- sector but also that of the organization.
4.3. Social
4.3.1. Society’s culture and way of doing things impact the culture of an organization in an environment. Shared beliefs and attitudes of the population play a great role in how marketers at Domino's Pizza, Inc. will understand the customers of a given market and how they design the marketing message for Restaurants industry consumers. Social factors that leadership of Domino's Pizza, Inc.
4.4. Legal
4.4.1. the legal framework and institutions are not robust enough to protect the intellectual property rights of an organization. A firm should carefully evaluate before entering such markets as it can lead to theft of organization’s secret sauce thus the overall competitive edge. Some of the legal factors that Domino's Pizza, Inc.
4.5. Environmental
4.5.1. The environmental standards and regulations highly impacts the decisions such the location of the plant, its product development and pricing strategy, etc. Relying of renewal energy is expensive but it receives huge support both from the government and the customer base who may be ready to even pay a premium price to Dominos for its products. Finally, the current weather conditions has a significant impact on Dominos Pizza for the transportation of both the raw materials and the finished goods, specially in case of unexpected monsoon.
4.6. Techonological
4.6.1. Technology is rapidly disrupting a lot of industries. It has the potential to transform the price structure and the competitive landscape of an industry in a very limited amount of time. Thus, it become extremely important for Dominos to continuously innovate in order to survive in the market and also to maximize profits. It helps the firm not only to move towards their goal of becoming a market leader but also to avoid obsolescence in near future. Though Dominos is a pizza company but its differentiating factor has always been its mastered execution which has made it very easy and convenient to get its products. Dominos has been a leader in terms of pioneering ways to deliver pizza. Now, it has come up with the Dominos Innovation Garage where it lets the employees try, test and create ideas that can eventually be used at original stores.
5. McDonald
5.1. Social
5.1.1. As more and more individuals become health-conscious and make a determined effort to change their lifestyles and make healthy choices, McDonald’s has seen its brand being pointed to as an unhealthy choice (Gubman, & Russell, 2006). It is expected that increased awareness of the health risks caused by obesity will continue to increase and McDonald’s will be seen as a brand to be shunned. Therefore it has made changes to its menu items to help consumers make healthy meal choices while still continuing to offer its signature items like the Big Mac Burger
5.2. Technological
5.2.1. When compared to the competition McDonald’s has been very apt at keeping its pricing down while continuing to innovate its menu. One of the main reasons for the company to be able to keep its prices down when compared to the competition is because it has access to a very strong supply chain management system. It is due to this excellent supply chain management system that the company is able to work very efficiently and effectively and thus reduce waste and pass on the benefits of the same to its consumers. McDonald’s continues to upgrade its information technology and supply management systems as it sees much return on investment from the same.
5.3. Environmental
5.3.1. As environmental consciousness increases the company is trying to project an image of environmental friendliness. Unfortunately however since the model of McDonald’s is to make maximum use of comparative advantage, it’s entire supply management system is based on such a concept and it is difficult for the company to reduce its carbon footprint in the short run (Livesey, 1999). However as in the past McDonald’s has been very successful at manipulating and projecting a favourable public image without making many changes to the actual operations and thereby has been able to buy favour with its consumers and this trend is expected to continue even in the future (Kotler, Wong, Saunders and Armstrong, 2005).
5.4. Demographic
5.4.1. Both in the East and the West the company appeals to children, teenagers, young adults and families with children under the age fifteen. Even though the biggest demographic group for McDonald’s is families with children and teenagers, the company has become aware of the huge potential that is available to it in the baby boom segment of the Western population and therefore has done much to appeal to them wherever possible
5.5. Place
5.5.1. McDonald’s is seen almost in every street corner in North America and has done a very good job of placing its product to be easily accessible. In the recent past the company has also started to buy up real estate and place itself very close to schools, which makes up one of its biggest customer groups. It is the long-term philosophy of the company that when children identify its brand from a very young age they become lifelong customers and therefore provide the company with a huge potential. Further the company has also ensured that it if strategically placed in towns and cities in almost all emerging economies as it sees much potential in countries like India, China, Brazil, Argentina etc in the coming years
5.6. Economical
5.6.1. The recent economic downturn was advantageous to the company. As disposable incomes reduced due to increased unemployment and discretionary spending was reduced by consumers, many families and individuals opted to eat at McDonald’s instead of going to a more expensive restaurant. Therefore even though there were fears that the McDonald’s type food is unhealthy and causes obesity, in an economic downturn, people tend to choose the unhealthy choice due to price attractiveness. Further as emerging economies such as China, India and Brazil and many others continue to see their middle classes growing, McDonald’s found its business booming and continues to see potential in these markets as more and more people are able to afford eating at McDonald’s and because McDonald’s is seen more as a prestigious choice amongst these newly affluent groups of individuals