Digital Media Department - Areas of Responsibility

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Digital Media Department - Areas of Responsibility by Mind Map: Digital Media Department - Areas of Responsibility

1. Website Administration and Development

1.1. Routine Content Updates

1.1.1. Needs List

1.1.2. Gospel Sings

1.1.3. Car Sales

1.1.4. Travel Schedule

1.1.5. Homepage Refreshes

1.1.6. Thrift Stores

1.2. Landing Page and Form Creation

1.2.1. Fundraisers

1.2.2. Donation Forms

1.2.3. Admissions Application

1.2.4. Employment Application

1.3. Maintenance and Security Updates

1.3.1. WordPress (CMS, Content Management System)

1.3.2. Divi (Theme and Page Building Software)

1.3.3. Plugins (Form building software, caching software, etc)

1.4. User Experience Updates

1.4.1. Navigational menu

1.4.2. Page layouts (updated designs, graphics, pics, copy, etc)

1.4.3. Load speed optimizations

2. Social Media Management (Facebook)

2.1. Community Engagement

2.1.1. "Liking" and answering public comments

2.1.2. Answering private messages

2.2. Ad Management

2.2.1. Testing ad copy and monitoring engagement

2.2.2. Audience sampling (to make sure the ads are targeting our intended audience)

2.3. Promotional Cotent

2.3.1. Main Home

2.3.1.1. Needs List

2.3.1.2. Fundraising Campaigns

2.3.1.3. Gospel Sings

2.3.1.4. Good news sharing

2.3.2. *Car Sales *

2.3.2.1. Car sales posts and ads

2.3.2.2. Car donation flyers and ads

2.3.3. *Thrift Stores *

2.3.3.1. Hours and holiday updates

2.3.3.2. Sales (50% off, etc)

2.3.3.3. Unique items

2.3.3.4. Donation solicitation promo

3. Fundraising Campaigns

3.1. Content Creation

3.1.1. Graphic Design

3.1.2. Copywriting

3.1.3. Photo/Video

3.2. Website Materials

3.2.1. Website Landing Page

3.2.2. Donation Form

3.2.3. Homepage blocks and menu items

3.3. Marketing

3.3.1. Social Media Marketing

3.3.2. Email Marketing

3.3.3. Printed Newsletter

4. Gospel Sing Promotions

4.1. Before Event

4.1.1. Flyer Creation

4.1.1.1. Copywriting

4.1.1.2. Graphic Design

4.1.2. Website Materials

4.1.2.1. Website Landing Page

4.1.2.2. Ticket Order Form

4.1.2.3. Homepage Updates

4.1.3. Marketing

4.1.3.1. Social Media Marketing

4.1.3.2. Email Marketing

4.1.3.3. Printed Newsletter

4.1.3.4. Printed Flyers

4.2. During Event

4.2.1. Photo Capture and Video Recording

4.2.2. Live Social Media Updates

4.2.2.1. Video Livestreaming

4.2.2.2. Photo/Text Updates

4.3. After Event

4.3.1. Photo and Video Editing

4.3.2. Post-Event Highlights Posting

4.3.2.1. Website

4.3.2.2. Facebook

4.3.2.3. Email

5. Email Marketing Management

5.1. Email Creation (including copywriting + graphic design)

5.1.1. Gospel Sings Promos and Updates

5.1.2. Needs List/Needs Met Updates

5.1.3. Digital version of printed newsletter

5.1.4. Good news sharing

5.1.5. Customer Journeys

5.2. Customer Relationship Management (CRM)

5.2.1. Audience building

5.2.2. Tagging and grouping based on sign-up intention

5.2.3. Identifying VIP customers (i.e. regular donors, big donors, Gospel Sing attendees, etc)

6. Printed Material Creation

6.1. Printed Newsletter

6.1.1. Layout

6.1.2. Copywriting

6.1.3. Graphic Design

6.1.4. Photo Editing

6.1.5. Printing Preparation

6.2. In-House and Promo Materials

6.2.1. School/Dorm/Ministry Manuals

6.2.2. Event Flyers

6.2.3. Thank you letters for donors

6.2.4. Brochures

7. Internet Directories - Listing Management

7.1. Google Business Profiles

7.1.1. *Review Management *

7.1.1.1. Soliciting postive reviews

7.1.1.2. Responding to reviews

7.1.2. *Routine Posting *

7.1.2.1. Gospel Sing & Event images

7.1.2.2. Sales flyers

7.1.2.3. Furniture & Appliance Donation Flyers

7.1.2.4. Car donation flyer

7.1.3. *General Info Updates *

7.1.3.1. About Us

7.1.3.2. Contact & Location Info

7.1.3.3. Hours of Operation

7.1.3.4. Facility Images

7.2. Other Listings (Yelp, Yellow Pages, etc)

7.2.1. *General Info Updates *

7.2.1.1. About Us

7.2.1.2. Contact & Location Info

7.2.1.3. Hours of Operation

7.2.2. *Routine Posting *

7.2.2.1. Holiday Hour Updates

8. Email Administration

8.1. Tech Support & Maintenance

8.1.1. Assisting TCS in email hosting transfer

8.1.2. Troubleshooting email issues

8.1.3. Resetting passwords

8.1.4. Flagging spam

9. Need Content Management Software to Post on All Platforms at Once.

10. Color Key

10.1. Alot of activity

10.2. Some activity

10.3. No Activity

11. NOTES: