1. Beginner
1.1. What is SEO
1.1.1. Site Authority
1.1.1.1. Trust Rank
1.1.1.2. Relevance
1.1.2. white hat vs black hat vs gray hat SEO
1.1.3. SEO 2016
1.1.3.1. Google's 200+ ranking factors
1.1.3.2. Google Algorithm Update 2016
1.1.3.2.1. Google Penguin Update 2016
1.1.3.2.2. Google Panda Update 2016
1.1.3.2.3. Google Hummingbird 2016
1.1.3.2.4. Google RankBrain Update
1.1.4. What is technical SEO
1.1.4.1. technical SEO definition
1.1.4.2. technical SEO 2016
1.1.5. mobile SEO
1.1.5.1. mobile seo best practices
1.1.5.2. mobile seo 2016
1.1.6. local SEO
1.1.6.1. google my business
1.1.6.2. local business listing
1.1.6.2.1. NAP (Name, Address, Phone Number)
1.1.6.2.2. local citations
1.1.6.3. importance of reviews for seo
1.2. What is branding
1.2.1. importance of branding
1.2.2. examples of brand identity
1.3. What is link building
1.3.1. what is link earning
1.4. What is content marketing
1.4.1. importance of blogging
1.4.2. blogging tips 2016
1.4.3. blogger outreach examples
1.5. Social SEO
1.5.1. what is social media marketing
1.5.2. importance of social media in seo
1.5.3. seo and social media marketing
1.5.4. how social media affects SEO
1.6. Holistic SEO
1.6.1. T-shaped web marketer
2. Medium
2.1. site audit
2.1.1. market potential and market share
2.1.1.1. how to do keyword research
2.1.1.1.1. how to use google keyword planner
2.1.1.1.2. keyword research tools
2.1.1.2. google keyword trends
2.1.1.3. seo niche marketing
2.2. set goals
2.2.1. google analytics dashboard
2.2.2. analytics report and goal
2.3. indexing and searchable content
2.3.1. google webmaster tools/google search console
2.3.2. xml sitemaps
2.3.3. duplicate content issues
2.3.4. mobile search volume
2.3.5. consumer behavior
2.3.6. multilingual SEO
2.3.6.1. Multiregional SEO
2.3.6.2. Hreflang Tag
2.4. onpage SEO checklist
2.4.1. What are Primary, Secondary, and Tertiary keywords
2.4.2. site architecture SEO
2.4.3. URL
2.4.4. page titles
2.4.5. head tags
2.4.5.1. h1 tag
2.4.6. keyword Density
2.4.7. keyword proximity
2.4.8. internal linking
2.4.9. what is image optimization
2.4.9.1. image title attribute seo
2.4.9.2. image alt tags seo best practices
2.5. content creation and development
2.5.1. link baiting
2.5.2. click baiting
2.5.3. killer headlines
2.5.4. content marketing strategy
2.5.4.1. content marketing strategy checklist
2.5.4.2. b2b content marketing strategy
2.6. link earning with content marketing
2.6.1. seo strategies 2016
2.6.2. link building strategies 2016
3. Advance
3.1. schema markup
3.1.1. what are microformats
3.1.2. JSON Schema
3.1.3. structured data
3.1.4. rich snippets
3.1.5. rich cards
3.2. http to https
3.2.1. SSL Certificates
3.3. CRO (Conversion Rate Optimization)
3.3.1. landing page optimization
3.3.1.1. landing page best practices 2016
3.4. SEO metrics to measure
3.4.1. Domain Authority
3.4.2. SEO KPIs 2016
3.4.3. Landing Page Performance
3.4.4. Keyword Opportunity
3.4.5. Link Building Metrics
3.4.6. Keyword Click-Through Rate
3.4.7. SEO Traffic
3.4.7.1. Organic Search Traffic
3.4.8. SEO Keyword Ranking
3.5. Accelerated Mobile Pages (AMP)
3.5.1. AMP for wordpress pages
3.6. online reputation management (ORM)
3.6.1. reverse SEO
3.7. Site Speed Optimization
3.7.1. Pagespeed tools
3.7.1.1. Think with Google
3.7.1.2. Pingdom
3.7.1.3. Varvy SEO
3.7.1.4. GTMetrix
3.7.2. Eliminate render-blocking JavaScript and CSS in above-the-fold content
3.7.2.1. Render blocking CSS
3.7.2.1.1. Combine external CSS
3.7.2.1.2. Use less external CSS files
3.7.2.2. Render blocking javascript
3.7.2.2.1. Defer loading javascript
3.7.3. leverage browser caching
3.7.4. CDN (Content Delivery Network)
3.7.5. Reduce server response time
3.7.6. Enable Compression
3.7.6.1. Gzip
3.7.7. Optimize CSS delivery