1. Keyword research
1.1. Resources
1.1.1. Where do we get all of this knowledge about keyword demand and keyword referrals?
1.1.1.1. Google Adwords’ Keyword Tool
1.1.1.2. Google Insights for Search
1.1.1.3. Google Trends Keyword Demand Prediction
1.1.1.4. Microsoft Advertising Intelligence
1.1.1.5. Wordtracker’s Free Basic Keyword Demand
1.2. How to judge the value of a keyword
1.2.1. Is the keyword relevant to your website
1.2.2. Search for the term/phrase in the major engines
1.2.3. Buy a sample campaign for the keyword at Google AdWords
1.2.4. Using the data you’ve collected, determine the exact value of each keyword.
2. Growing Popularity & Link
2.1. Link building basics
2.1.1. "Natural" Editorial Links
2.1.2. Manual "Outreach" Link Building
2.1.3. Self-Created, Non-Editorial
2.2. 5 Sample of link building strategies
2.2.1. Get your customers to link to you
2.2.2. Build a company blog. Make it a valuable, informative and entertaining resource
2.2.3. Create content that inspires viral sharing and natural linking
2.2.4. Be newsworthy
2.2.5. Find directories or listings of relevant resources