SEO

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SEO by Mind Map: SEO

1. How Se work

1.1. Crawling and Indexing

1.2. Providing Answer

2. Page Ranking Factors

2.1. Page Level Link Metrics

2.2. Domain Level Link Authority Features

2.3. Page Level Keyword Usage

2.4. Domain Level Keyword Usage

2.5. Page Level Traffic

3. Indexable Context

3.1. Important Context should be in HTML text Format

3.2. Images, Flash files, Java applet are often ignored by search engine spider

4. Why SEO?

4.1. Achieve top ranking

4.2. Increase web traffic

4.3. increase revenue

5. Keyword research

5.1. Resources

5.1.1. Where do we get all of this knowledge about keyword demand and keyword referrals?

5.1.1.1. Google Adwords’ Keyword Tool

5.1.1.2. Google Insights for Search

5.1.1.3. Google Trends Keyword Demand Prediction

5.1.1.4. Microsoft Advertising Intelligence

5.1.1.5. Wordtracker’s Free Basic Keyword Demand

5.2. How to judge the value of a keyword

5.2.1. Is the keyword relevant to your website

5.2.2. Search for the term/phrase in the major engines

5.2.3. Buy a sample campaign for the keyword at Google AdWords

5.2.4. Using the data you’ve collected, determine the exact value of each keyword.

6. Growing Popularity & Link

6.1. Link building basics

6.1.1. "Natural" Editorial Links

6.1.2. Manual "Outreach" Link Building

6.1.3. Self-Created, Non-Editorial

6.2. 5 Sample of link building strategies

6.2.1. Get your customers to link to you

6.2.2. Build a company blog. Make it a valuable, informative and entertaining resource

6.2.3. Create content that inspires viral sharing and natural linking

6.2.4. Be newsworthy

6.2.5. Find directories or listings of relevant resources