1. OPERATIONS
1.1. ROLE OF OPS
1.1.1. STRATEGIC ROLE OF OPS
1.1.1.1. COST LEADERSHIP
1.1.1.2. GOOD/SERVICE DIFFERENTIATION
1.1.2. GOOD/SERVICES IN DIFF INDUSTRIES
1.1.3. INTERDEPENDENCE W OTHER KBFS
1.2. INFLUENCES ON OPS
1.2.1. GLOBALISATION
1.2.2. TECHNOLOGY
1.2.3. GOVT POLICIES
1.2.4. LEGAL REGULATION
1.2.5. COST BASED COMPETITION
1.2.6. QUALITY EXPECTATIONS
1.2.7. CSR
1.2.7.1. DIFFERENCE BETWEEN ETHICAL RESPONSIBILITY AND LEGAL COMPLIANCE
1.2.7.2. ENVIRONMENTAL SUSTAINABILITY AND SOCIAL RESPONSIBILITY
1.3. OPS PROCESSES
1.3.1. INPUTS
1.3.1.1. TRANSFORMED RESOURCES
1.3.1.1.1. RESOURCES
1.3.1.1.2. INFO
1.3.1.1.3. CUSTOMERS
1.3.1.2. TRANSFORMING RESOURCES
1.3.1.2.1. HR
1.3.1.2.2. FACILITIES
1.3.2. TRANSFORMATION PROCESS
1.3.2.1. INFLUENCE OF 4V'S
1.3.2.2. SEQUENCING AND SCHEDULING
1.3.2.2.1. GANTT CHARTS
1.3.2.2.2. CPA
1.3.2.3. TECHNOLOGY, TASK DESIGN, PROCESS LAYOUT
1.3.2.4. MONITORING, CONTROLLING, IMPROVEMENT
1.4. OPS STRATS
1.4.1. PERFORMANCE OBJ
1.4.1.1. COST
1.4.1.2. QUALITY
1.4.1.3. SPEED
1.4.1.4. DEPENDABILITY
1.4.1.5. FLEXIBILITY
1.4.1.6. CUSTOMISATION
1.4.2. NEW PRODUCT/SERVICE DESIGN AND DEVELOPMENT
1.4.3. OUTSOURCING - ADVS AND DISADVS
1.4.4. TECHNOLOGY
1.4.4.1. LEADING EDGE
1.4.4.2. ESTABLISHED
1.4.5. QUALITY MANAGEMENT
1.4.5.1. ASSURANCE
1.4.5.2. CONTROL
1.4.5.3. IMPROVEMENT
1.4.6. INVENTORY MANAGEMENT - ADVS AND DISADVS
1.4.6.1. LIFO
1.4.6.2. FIFO
1.4.6.3. JIT
1.4.7. SCM
1.4.7.1. LOGISTICS
1.4.7.2. E-COMMERCE
1.4.7.3. GLOBAL SOURCING
1.4.8. OVERCOMING RESISTANCE TO CHANGE
1.4.8.1. FINANCIAL COSTS
1.4.8.2. RETRAINING
1.4.8.3. PURCHASING NEW EQUIPMENT
1.4.8.4. REDUNDANCY PAYMENTS
1.4.8.5. REORGANISING PLANT LAYOUT
1.4.8.6. INERTIA
1.4.9. GLOBAL
1.4.9.1. SCANNING AND LEARNING
1.4.9.2. R&D
1.4.9.3. ECONOMIES OF SCALE
1.4.9.4. GLOBAL SOURCING
2. MARKETING
2.1. ROLE OF MARKETING
2.1.1. STRATEGIC ROLE OF MARKETING
2.1.2. PRODUCING, SELLING, MARKETING APPROACH
2.1.3. TYPES OF MARKETS
2.1.3.1. RESOURCE
2.1.3.2. INDUSTRIAL
2.1.3.3. INTERMEDIATE
2.1.3.4. CONSUMER
2.1.3.5. MASS
2.1.3.6. NICHE
2.1.4. INTERDEPENDENCE W OTHER KBFS
2.2. INFLUENCES ON MARKETING
2.2.1. FACTORS INFLUENCING CONSUMER CHOICE
2.2.1.1. PSYCHOLOGICAL
2.2.1.2. SOCIOCULTURAL
2.2.1.3. ECONOMIC
2.2.1.4. GOVT
2.2.2. CONSUMER LAWS
2.2.2.1. DECEPTIVE AND MISLEADING ADVERTISING
2.2.2.2. PRICE DISCRIMINATION
2.2.2.3. IMPLIED CONDITIONS
2.2.2.4. WARRANTIES
2.2.3. ETHICAL
2.2.3.1. TRUTH, ACCURACY AND GOOD TASTE IN ADVERTISING