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Mazda PR Campaign by Mind Map: Mazda PR Campaign
5.0 stars - 1 reviews range from 0 to 5

Mazda PR Campaign

Research

Look at past campaigns 9/18/2009

Defining the target audience 10/01/2009

Fact check EVERYTHING!!! 10/04/2009

Action

Develop the message11/23/2009

Communication

Crisis response on 11/24/2009

Hold a focus group 11/25/2009

Presentation to class 12/1/2009

Submit campaign to PR Week 12/11/2009

Evaluate 12/11/2009

Were Mazda's overall objective's met

Would they use us again in a campaign?

Did we stick to our timeline?

Did we have to edit the Gantt chart a lot during the process?

Am I 100 percent satisfied that I did everything in my power to do the best job possible?