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Mazda PR Campaign by Mind Map: Mazda PR Campaign
5.0 stars - 1 reviews range from 0 to 5

Mazda PR Campaign


Look at past campaigns 9/18/2009

What worked...Why?

What didn't..Why?

Defining the target audience 10/01/2009

Key demographics, Who, Where

Other second hand information, surveys, saftey polls, economic, ecological

Fact check EVERYTHING!!! 10/04/2009


Develop the message11/23/2009

What Media will be used? 10/05/2009, Which will be most effective for the desired outcome?, Why?, Cost per person?

What is the message? 10/23/2009, Whom are we trying to persuade?, Are we hitting the mark?, Did we swing through the ball or just bunt?, Think outside the box!, Don't play it safe, Be creative, but don't lose Mazda's message, Is there anyway to tie into current events or news?, Go Timely or timeless?, Play it safe or go for it within reason?

Develop the graphics to help deliver the message, if going with print 11/07/2009, What goes with the message?, Does it fit the message, Does it fit with the Mazda's objective?, Do color analysis, What colors go with conveying the message, Trust, power, saftey, reliability, The layout, Borders, Yes, no, make it crisp, has got to catch the eye without overwhelming the message, Nobody remembers the wallflower, either...find the balance!!

Refine, edit, tweek 11/23/2009, Proof read the entire campaign, have others proof read, check punctuation, grammar and spelling, Make corrections, Edit, KISS, Make sure the message flows properly, like talking to your neighbor, keep it relaxed but informative, Fact check one last time


Crisis response on 11/24/2009

Things that need improvement

Things that went well

Hold a focus group 11/25/2009

See how campaign scores with target audience

Things that need improvment

Presentation to class 12/1/2009

Gauge class response

Things that need improvment

Submit campaign to PR Week 12/11/2009

Evaluate 12/11/2009

Were Mazda's overall objective's met

What did they like?

What did they dislike?

What was learned?

Would they use us again in a campaign?


Why not?

Did we stick to our timeline?


If no, why?

Did we have to edit the Gantt chart a lot during the process?

Yes. If so why?

No? Did we stay on track?

Am I 100 percent satisfied that I did everything in my power to do the best job possible?


If no, what else could I have done?