A/B Testing

1. Create Your First A/B Test

1.1. Replace the element to be tested before the page loads

1.2. Redirect to another page

1.3. set up your conversion goal

2. Do’s And Don’ts

2.1. When doing A/B testing, never ever wait to test the variation until after you have tested the control.

2.2. Don’t conclude too early

2.3. Don’t surprise regular visitors.

2.4. Don’t let your gut feeling overrule test results.

2.5. Know how long to run a test before giving up.

2.6. Show repeat visitors the same variations.

2.7. Make your A/B test consistent across the whole website.

2.8. Do many A/B tests.

3. What Is A/B Testing?

3.1. two versions of an element (A and B) and a metric that defines success

4. What To Test?

4.1. depond on goals

4.1.1. The call to action’s (i.e. the button’s) wording, size, color and placement

4.1.2. Headline or product description

4.1.3. Form’s length and types of fields

4.1.4. Layout and style of website

4.1.5. Product pricing and promotional offers

4.1.6. Images on landing and product pages

4.1.7. Amount of text on the page (short vs. long)