Esthetician Theory Classes (40)

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Esthetician Theory Classes (40) by Mind Map: Esthetician Theory Classes (40)

1. Body wraps (21 of 40)

1.1. Various types of body wraps

1.2. Body wrap equipment

1.3. Body wrap products

1.4. Elastic/plastic wrap/Infrared LED

1.5. Wrapping Techniques

1.5.1. don't criss-cross at joints

2. Microdermabrasion (5 of 40)

2.1. Ultrasonic

2.2. Diamond Tips

2.3. Gommage

2.3.1. gommage in wool power brush

2.4. Scrubber

2.5. Chemical Peels

2.5.1. single acid vs multi-acid

2.5.2. enzymatic peel

2.6. contraindications

2.6.1. red irritated skin, flared acne, etc

2.7. Collagen

2.7.1. Fish collagen excellently builds into the skin replenishing the deficiencies and stimulating the production of this proteins in cells. It is biologically active and its chemical structure is identical to human collagen.It means that the body does not reject it and allergic reactions are very rare. Bovine collagen is also used as a cosmetic component and a wrinkle reductor.But the bovine collagen is a protein with a destroyed cellular structure and it is not biologically active, so it can't be built into human skin. Moreover, it's chemical structure is signifficantly different from human collagen which makes it far less effective than fish collagen.Collagen is a protein which will break down in the presence of acids contained in tonics and other skin cleansers.

2.8. hyaluronic acid

2.8.1. Hyaluronan (hyaluronic acid or hyaluronate or HA) is an anionic, nonsulfated glycosaminoglycan distributed widely throughout connective, epithelial, and neural tissues. It is also know as Restylane as a trade name. It is unique among glycosaminoglycans in that it is nonsulfated, forms in the plasma membrane instead of the Golgi, and can be very large, with its molecular weight often reaching the millions. Microcurrent and sonophoresis only marginally push this product into the skin due to large molecular weight. *Helps skin absorb 150 times its weight in water. VERY effective with neck wrinkles and for reducing acne scars.

3. Aromatherapy (12 of 40)

3.1. Mono-terpines

3.1.1. http://www.essentialoils.co.za/components.htm

3.1.2. Sesquiterpenes

3.2. Poly-terpines

3.3. Emotionality

3.3.1. Nostalgia

3.3.1.1. smell is strongest sense of nostalgia (be careful)

3.3.2. Defensive in French Bathrooms

3.3.3. Christmas

3.3.4. Childhood

3.4. Mixing

3.5. Sprayers

3.6. Steamer

3.7. resin extraction in water with oil

3.8. Signature Scent

4. Extractions(2 of 40)

4.1. "Iatrogenic"treatments - clients should NEVER be worse off for having seen you.

4.2. Ultrasonic extractions

4.3. Regular extractions

4.4. How Galvanic desincrustation helps extractions

4.5. cotton gauze fingertips

4.6. distillate vs tinctures vs toners vs astringents

5. Cellulite treatments (24 of 40)

5.1. Roller treatment

5.2. Fat massager

5.3. RF body treatments

5.3.1. RF vs high frequency ultrasonic

5.4. Massage for Cellulite

5.5. Ultrasonic

5.5.1. low frequency vs high frequency ultrasonic

6. Lifting treatments (22 of 40)

6.1. No-surgery Microcurrent Facelift

6.2. Polypeptide & Collagen with microcurrent

6.3. masks

6.3.1. Collagen

6.3.1.1. Clay

6.4. Neck Treatment

6.4.1. Strivectin

6.4.2. Waterproof medical tape

7. Occlusion facials (23 of 40)

7.1. Rou dou dou

7.1.1. shells

7.2. Cucumber

7.3. Paraffin

7.4. Plastic film

7.5. Cotton mask WITH product

7.6. Serum/Moisturizer/Creme

7.7. Natural products

7.7.1. Natural products waiver

7.8. ***Occlude with serum not hyaluronic acid (due to large molecular size) Vitamin B & C work well as does Aloe Vera. Four essential oils (rosemary, ylang ylang, lilacin, and peppermint oils), and three plant oils (jojoba oil, corn germ oil, and olive oil) work well as primary layers in occlusion facials.

7.9. *** Also known as "Immersion Facial"

7.10. Occlusion facials use the process of osmosis. Osmosis is the "spontaneous net movement of solvent molecules through a partially permeable membrane into a region of higher solute concentration, in the direction that tends to equalize the solute concentrations on the two sides."

8. Nails 2 (14 of 40)

9. Nails 1 (13 of 40)

10. State board prep (6 of 40)

10.1. Walk Through Written Exam

10.2. Walk Through Practical Exam

10.2.1. Hazing

10.2.1.1. Hazing Questions

10.2.1.1.1. 2 finger finger waves (hairdresser)

10.2.1.1.2. crow's feet

10.2.1.1.3. why apply wax in direction of growth

10.2.1.1.4. open & closed ends on fingerwaves (hairdresser)

10.2.1.1.5. which finger to use on eye massage

10.2.1.2. State Board Exam anti-hazing kits

10.2.1.2.1. http://www.cosmetologytestkits.com

10.3. State Board Idiots

10.3.1. Allice Massie

10.3.1.1. http://local.yahoo.com/info-22372790-guys-gals-hair-designing-wasilla;_ylt=AhoRYherSQoawqbgUSfFwHdwVdx_;_ylv=3?tab=reviews#reviews

10.3.2. Debra Long

10.3.2.1. Hair'em Fairbanks

10.3.2.1.1. http://www.yellowpages.com/fairbanks-ak/mip/the-hairem-12011667

10.3.3. Glenda Ledford

10.3.3.1. Glenda's salon/beauty school Wasilla

10.3.3.1.1. http://www.glendassalon.com

10.3.3.1.2. https://www.facebook.com/GlendasSalonTrainingCenter

10.3.4. Michael Bolivar

10.3.4.1. Academy of Hair

10.3.4.1.1. https://plus.google.com/108650035289885284550/about?hl=en

10.3.4.1.2. http://local.yahoo.com/info-22339059-academy-of-hair-design-anchorage#reviews

10.3.5. Christine Vanvliet

10.3.5.1. chair renter on Dimond

10.4. don't be first

10.4.1. don't be last

10.4.1.1. form may be preprinted

10.5. record impressions before you leave

10.6. where/how to complain

10.7. hazing questions

10.7.1. What is hazing? Hazing is any action taken or situation created intentionally: that causes embarrassment, harassment or ridicule risks emotional and/or physical harm to members of an group or team whether new or not regardless of the person's willingness to participate

10.7.1.1. State Board hazing video http://youtu.be/m9kTtW1XcOg

10.7.2. http://www.hazingprevention.org

10.7.3. crows feet

10.7.3.1. "Lateral Canthus Lines" are a type of "Dynamic Rhytids" which can occur on the outer area of the eyes but the "Glabella" may be affected as well.

10.7.4. why waxing direction

10.7.5. state board questions

10.8. blood spill kit

10.8.1. http://creativebits.org/files/B_hazard.gif

10.8.2. The questions the state board examiners are SUPPOSED to ask you.

10.8.2.1. http://www.dayspaschool.net/bloodspill.html

11. RF Treatments Study Guide & Test (18 of 40)

11.1. difference between machines

12. Layers of the skin dessert (1 of 40)

12.1. Parts of the skin

12.2. Layers of the skin

12.2.1. https://sphotos-b.xx.fbcdn.net/hphotos-ash3/947144_10151625909021294_187035099_n.png

12.2.2. https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-frc1/316106_10151625910356294_1265573010_n.png

12.2.3. https://sphotos-a.xx.fbcdn.net/hphotos-frc3/971866_10151625907571294_1694114379_n.jpg

13. Marketing (4 of 40)

13.1. SEO secrets

13.1.1. Rules of Google

13.1.2. Copy

13.1.2.1. 6 to 20 incidents that correlate to key words

13.1.3. Key Words

13.1.3.1. No more than 10

13.1.4. Photos

13.1.4.1. Names that correlate to key words

13.1.5. Domain name

13.1.5.1. Domain name correlates to key words

13.1.6. http://www.hoovers.com/lc/sales-marketing-education/four-reasons-salespeople-lose-the-deal.html#.Uvz6bCiDh0M

13.1.7. GET ON PAGE ONE OF GOOGLE

13.1.7.1. http://www.smartcompany.com.au/technology/34380-do-google-search-algorithms-affect-small-business-smes-question-google-rankings.htmlhttp://www.smartcompany.com.au/technology/34380-do-google-search-algorithms-affect-small-business-smes-question-google-rankings.html#

13.2. Flaming Text

13.3. Photos

13.3.1. No higher resolution than 72 dpi & exact size

13.4. Client Farming

13.4.1. Don't take easy route to protect schedule

13.4.1.1. clients from several industries

13.4.2. Referral Bonus

13.5. Identity Pack

13.5.1. Cards

13.5.2. Brochures

13.5.3. Phamplets

13.5.4. Stationary

13.6. Social Media

13.6.1. Twitter

13.6.2. Facebook

13.6.3. Cheaper than Dirt Club

13.6.4. Pinterest

13.7. Wikipedia

13.7.1. http://en.wikipedia.org/wiki/Marketing

13.8. Rewards Cards

14. Business skills (3 of 40)

14.1. Spread sheets

14.1.1. goal setting

14.1.2. overhead reduction

14.1.3. strategic price increases

14.2. Web sites

14.2.1. Domains

14.3. Forms & Policies & Liabilities

14.3.1. No Shows

14.3.2. Kids

14.3.3. NSF

14.3.3.1. fees

14.3.4. Jewelry

14.3.5. Clothing Damage

14.3.6. Clients at night

14.4. Antiques/equipment vs particle board, etc.

14.4.1. Depreciation

14.4.1.1. taxes

14.4.1.2. replacement

14.5. Retail

14.5.1. LIFO

14.5.1.1. last in first out

14.5.2. FIFO

14.5.2.1. first in first out

14.5.3. Message of Retail Stocking

14.5.3.1. nonverbal buying message

14.5.4. Exclusivity vs common

14.5.4.1. competition vs image

14.5.5. Pricing

14.5.5.1. strategies

14.5.5.2. lose 10% of clients for that service for each 10% price increase

14.5.6. deadheading

14.5.7. 22% goal

14.6. Bad vendors

14.6.1. Radium

14.6.2. Jet

14.6.3. JTE Systems (AKA Mariner Group)

14.6.4. Mariner Group (AKA JTE Systems)

14.6.5. BBB before not after

14.6.5.1. ***Don't confirm that you just got ripped off, check BEFORE you get ripped off.

14.6.5.2. Be REALLY careful with BBB certified businesses

14.6.6. Beijing Xinze Beauty Technology Co,Ltd

14.6.6.1. http://www.new-beauty.cn/

14.6.7. Sacred Fig

14.6.7.1. BBB rating "F"

14.6.8. AliExpress

14.6.8.1. Escrow payment scam

14.6.8.2. terminology scam

14.6.8.3. shipping scam

14.6.8.4. ratings & reviews scam

14.6.8.5. bait & switch scam

14.6.8.6. empty packge scm

14.6.8.7. number scm

14.6.9. salonequipment.net(AKA JTE Systems)

14.6.10. Grand Beauty (AKA JTE Systems)

14.6.11. http://www.new-beauty.cn/

14.6.11.1. http://url.alibaba.com/r/aHR0cDovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PWhVRkNNUVFNOWpJ?_lang=en_US

14.6.11.2. Beijing Xinze Beauty Technology Co,Ltd

14.6.12. mysacredfig.com

14.6.12.1. no response for weeks, charged $3,000 minimum, charged shipping & "restocking" fee for products never made & never shipped.

14.7. Equipment

14.7.1. small footprint

14.7.2. replacement

14.7.3. service

14.7.4. what does "warrantee" and "guarantee" mean?

14.8. guerilla marketing

14.8.1. 122 guerilla marketing ideas

14.8.1.1. http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-examples/

14.8.2. Guerilla Marketing

14.8.2.1. http://www.gmarketing.com/

14.8.2.2. Wikipedia

14.8.2.2.1. http://en.wikipedia.org/wiki/Guerrilla_marketing

14.8.2.3. more

14.8.2.3.1. http://www.creativeguerrillamarketing.com/

14.9. guerilla philosophy

14.10. Point of Sale Programs

14.10.1. forms

14.10.1.1. sequential invoice numbers

14.10.2. backup off premises

14.10.3. POS "leasing" vs purchse

14.10.3.1. up to $1,600 per month

14.10.3.2. Alternative POS programs

14.10.3.2.1. Quicken

14.10.3.2.2. Quickbooks

14.10.3.2.3. MYOB

14.10.3.2.4. StoreFront

14.10.3.2.5. MAC "Contacts"

14.11. Percentage Bugeting

14.11.1. Cost by month averaging

14.12. Letter of Intent

14.12.1. proposal instead of instant acceptance

14.12.2. Using options to your advantage

14.12.2.1. options on options

14.13. Tips

14.13.1. IRS form

14.14. MindMeister

14.15. Lying to your computer

14.15.1. using contact programs for POS programs

14.16. Army Recruiting Center

14.16.1. BEST mechanical aptitude score since 1948 but 3rd worst business management aptitude. Snapshot statement not genetic statement!

14.17. Tax Stuff

14.17.1. Schedule C

14.17.1.1. Repairs vs Leasehold Improvements

14.17.1.2. COGS vs Supplies

14.17.2. Red Flags

15. Photo Rejuvenation Study Guide & Test (17 of 40)

15.1. photosensitizers

15.2. LED's

15.2.1. http://www.dayspaschool.net/DAY30.html

15.2.2. http://en.wikipedia.org/wiki/Light-emitting_diode

15.3. NASA report on LED photorejuvenation

15.3.1. http://www.msfc.nasa.gov/news/news/releases/2000/00-336.html

15.4. Forbes Article on photorejuvenation

15.4.1. http://www.forbes.com/global/2003/0106/077_print.html

15.5. Blue Light Therapy

15.5.1. http://www.dayspaschool.net/DAY28.html

16. Microcurrent Study Guide & Test (20 of 40)

16.1. Magic Gloves

16.2. Meridian Chart

16.3. Microcurrent Flash Cards

16.3.1. http://quizlet.com/13524690/microcurrent-flash-cards/

17. Esthetician Jeopardy 1 (9 of 40)

17.1. Purpose of Jeopardy

17.1.1. worst questions on state board

18. UltraSonic Study Guide & Test (19 of 40)

18.1. Scrubber

18.2. Sonophoresis

19. Esthetician Jeopardy 3 (11 of 40)

20. Esthetician Jeopardy 2 (10 of 40)

21. Types of massage (26 of 40)

21.1. Effleurage

21.1.1. Stroking/gliding

21.1.2. Effleurage Videos

21.1.2.1. http://www.metacafe.com/tags/effleurage/

21.2. Tapotement

21.2.1. (part of percussion)

21.2.1.1. kneading

21.2.2. pads not tips

21.2.3. Tapotement Videos

21.2.3.1. http://www.metacafe.com/tags/tapotement/

21.3. Friction

21.3.1. don't overuse

21.3.2. Friction Videos

21.3.2.1. http://www.metacafe.com/videos_about/friction_massage/

21.4. Lifting circles

21.4.1. Circles can be used in conjunction with microcurrent

21.5. Vibration

21.5.1. count 1-2-3 technique

21.5.2. Vibration Videos

21.5.2.1. http://www.metacafe.com/videos_about/vibration_massage/

21.6. Shiatsu

21.6.1. thumb

21.6.2. Shiatsu Videos

21.6.2.1. http://www.metacafe.com/videos_about/shiatsu/

21.7. Muscles of the Head Diagram

21.7.1. Muscles of the Head fill in form

21.8. Manual Lymphatic Massage

21.8.1. Video & fill in form

21.8.1.1. http://www.dayspaschool.net/ManualLymphaticMassageTest.html

21.8.2. Edema

22. BIA Skin Tester & Skin Scope & Digital Microscope (25 of 40)

22.1. BIA forms

22.2. practice BIA scanner

22.3. marketing ideas

22.3.1. chart improvements of treatments

22.4. where to buy digital microscopes

22.4.1. drivers for microscopes

22.4.1.1. marketing services

22.5. Using skin scope for marketing

22.5.1. Using skin scope to chart progress

22.5.2. Mole Mapping service

22.5.2.1. http://www.dayspaschool.net/BodyMoleMap.pdf

22.6. ABCDE skin cancer page

22.6.1. http://www.aad.org/spot-skin-cancer/understanding-skin-cancer/how-do-i-check-my-skin/what-to-look-for/what-to-look-for#.Uaj8c-AorkY

23. Airbrush Makeup 1 (7 of 40)

23.1. Airbrush Breakdown & Assembly

23.2. Practical Tips & spraying circles

23.3. Compressor

23.4. Digital vs Analog

23.4.1. mirror

23.5. Weddings

23.6. Photos

23.7. Serum application

23.7.1. Madonna's esthetician in Bologna

23.8. Dinah Ousley

23.8.1. http://www.dinaousley.org/dinabio.htm

23.9. Temporary tatoos

24. Airbrush Makeup 2 (8 of 40)

24.1. Blush

24.1.1. from back to front

24.2. Foundation

24.2.1. trajectory

24.3. Shadows

24.3.1. template

24.4. Lips

24.4.1. template

24.4.2. Contouring

24.4.2.1. plumping

24.4.3. color of inside lip

24.5. Fantasy

24.6. Camoflage

24.7. Covering Tattoos

24.8. Contouring

24.8.1. Dark recedes

24.8.2. Light protrudes

24.9. Hair airbrushing

24.10. Covering Tatoos

25. Customer Service (16 of 40)

25.1. Sellen vs Selge

25.1.1. Service or Abuse?

25.1.2. Sellen = Old English & Middle High German & Old Dutch

25.1.2.1. trading one thing of value for another

25.1.3. Selge = Scandinavian

25.1.3.1. service

25.1.4. Self check / secret shopper

25.1.4.1. http://www.inc.com/guides/2010/10/how-to-set-up-a-mystery-shopping-program.html

25.2. Under promise & over deliver

25.3. Magic of "3"

25.3.1. Client Retention

25.3.1.1. check

25.3.1.1.1. new

25.3.1.2. X

25.3.1.2.1. request

25.3.1.3. check X

25.3.1.3.1. new request

25.3.1.4. Circled X

25.3.1.4.1. salon client

25.3.1.5. Star

25.3.1.5.1. other

25.3.1.6. http://www.strategies.com/blog/why-7-out-of-10-new-salon-and-spa-clients-dont-come-back/

25.3.1.7. retail

25.3.1.7.1. clients that purchase products on their first visit tend to return more than clients that don't

25.3.1.8. The average salon in the US has had over 3,000 clients through its door. But less than 20% are returning!

25.3.2. "Retained" client vs "salon" client

25.3.2.1. paycheck & salon status

25.3.2.2. http://salonsavy.com.au/keep-more-salon-clients-that-stay-and-pay/

25.3.2.2.1. 1% of our clients die 3% move away 5% of clients leave because of influence by friends 9% of clients were lured away by competitors 14% were dissatisfied with your products or services or prices 68% of clients were lost due to a perceived attitude of indifference by their service provider.

25.3.2.3. http://www.salontoday.com/features/salon-management/5_tips_on_retaining_clients_125295818.html

25.3.2.4. http://blog.bookingnest.com/5-fast-ways-to-gain-and-retain-clientele-as-a-hairdresser/

25.3.2.5. http://streetfightmag.com/2011/06/21/case-study-how-a-nashville-salon-retains-daily-deals-customers/

25.3.2.6. complaints

25.3.2.6.1. social media complaints

25.3.2.7. Marketing Plan Guide

25.3.2.7.1. http://www.lockhart-meyer.co.uk/your-free-salon-marketing-plan-guide/

25.3.2.8. Salon Marketing Newsletter

25.3.2.8.1. http://www.lockhart-meyer.co.uk/subscribe/

25.3.2.9. Salon Client Questionaire

25.3.2.9.1. http://www.lockhart-meyer.co.uk/a-free-marketing-tool/

25.3.2.10. How to write salon press release

25.3.2.10.1. http://www.lockhart-meyer.co.uk/blog/2013/how-to-write-a-hair-or-beauty-salon-press-release/

25.3.2.11. Loyalty Programs

25.3.2.11.1. http://www.lockhart-meyer.co.uk/blog/2012/how-to-build-loyalty-and-stop-losing-clients/

25.4. Notes

25.5. 10 Customer Service Tips

25.5.1. http://www.desk.com/customer-service/training-tips

25.6. 8 Rules

25.6.1. http://sbinfocanada.about.com/od/customerservice/a/custservrules.htm

25.7. 10 Commandments of Customer Service

25.7.1. http://marketing.about.com/od/relationshipmarketing/a/crmtopten.htm

25.8. Outrageously Good Customer Service

25.8.1. http://www.artsbusinessinstitute.org/blog/how-to-provide-outrageously-good-customer-service/

25.8.2. 10 more customer service rules

25.8.2.1. http://sixrevisions.com/project-management/10-tips-for-providing-great-customer-service-to-your-clients/

25.9. Money can't buy happiness but it can buy experiences and experiences can make you "happy happy happy"

25.10. How to book appointments without costing yourself money.

25.10.1. http://www.strategies.com/blog/category/customer-loyalty-2/

25.11. Retained Employees

25.11.1. http://www.strategies.com/blog/category/staff-retention-2/

25.11.2. Goals

25.11.2.1. goals set by employees

25.11.2.2. goals set by salon manager

25.11.3. when an employee leaves

25.11.3.1. http://www.lockhart-meyer.co.uk/blog/2012/effective-salon-marketing-steps-when-a-stylist-leaves-your-salon/

25.12. Salon/Spa design tips

25.12.1. http://www.lockhart-meyer.co.uk/blog/2014/28-professional-design-layout-tips-for-the-perfect-salon-interior/

25.13. Salon/Spa numbers

25.13.1. http://www.lockhart-meyer.co.uk/blog/2013/increase-customer-loyalty-in-your-salon/

25.13.2. customer research

25.13.2.1. http://www.lockhart-meyer.co.uk/blog/2013/a-free-salon-marketing-research-tool-that-really-works/

25.14. L.O.V.E.

25.14.1. http://www.lockhart-meyer.co.uk/blog/2013/6-powerful-tips-for-a-perfect-hair-salon-consultation/

25.14.2. Listen - Observe - Volunteer - Execute

25.15. Dunning Kruger Effect

25.15.1. Everyone has things they are incompetent in and yet think that they're competent.

25.15.1.1. Psych Test - How Sure Are You?

25.15.1.2. Being incompetent may interfere with ability to judge competency

26. Laser Intro & Thermolysis & Electrolysis Hair Removal (27 of 40)

26.1. different types of lasers

26.2. laser demo

26.3. Electrolysis

26.3.1. thermolysis demo

26.3.2. electrolysis demo

26.3.2.1. blend demo

26.3.2.2. flash demo

26.3.3. licensing

26.3.4. training

27. Facial Waxing (28 of 40)

28. Body Waxing (29 of 40)

29. Sukar (30 of 40)

29.1. How to make, how to use

29.2. Different techniques

29.3. linen fabric

29.3.1. army surplus

29.4. benefits

29.4.1. doesn't stick to skin

29.4.2. water soluble

29.4.3. cleans up with water

29.4.4. customizable

29.4.5. inexpensive

30. Circuit Boards & Machine Maintenance/Repairs(31 of 40)

30.1. capacitors

30.2. resisters

30.2.1. flat

30.2.2. electrolytic

30.2.3. variable

30.3. diodes

30.3.1. timing

30.3.1.1. capasitance

30.3.2. LED's

30.4. vacuum

30.4.1. tricks

30.4.1.1. valves

30.4.2. electromagnets

30.5. hoses & wire ties & hot glue

30.6. case maintenance

30.6.1. NOT ArmorAll (will melt case)

30.6.2. musical instrument polish or car wax

30.7. fuses& surge protectors

30.7.1. have a spare

30.8. photorejuvenation & lasers shut down if angry

30.9. potentiomiters vs reostats

30.10. Using microcurrent menu with galvanic probes

30.11. soldering

30.11.1. do NOT use solder gun

30.11.1.1. solder gun is a shorted out transformer & will fry transisters

30.11.2. DO use solder iron

30.11.3. do NOT use plumbing solder

30.11.3.1. acid core will eat through wires

30.11.4. DO use electrical solder

31. How to create a Service Menu (32 of 40)

31.1. Billable Rate

31.1.1. goal setting

31.1.1.1. client management

31.2. Product Cost

31.2.1. buy specials

31.3. Emotional names

31.3.1. "sell the sizzle not the steak"

31.3.2. grouping with a theme

31.4. How to create new facial service

31.4.1. worksheet

31.4.2. philosophy

31.4.3. systemic connections to retail

31.5. Themes

31.5.1. tie in with business name & image

32. Rules & Regs 1 (33 of 40)

33. Rules & Regs 2 (34 of 40)

34. Rules & Regs 3 (35 of 40

35. Galvanic Treatments (36 of 40)

35.1. Iontophoresis

35.1.1. iontophoresis vs sonophoresis vs occlusion

35.2. desincrustation

35.2.1. state board trick heat if no galvanic option on test

35.3. Back Facials

35.4. cataphoresis vs anaphoresis

35.5. Desincrustation Flash Cards

35.5.1. http://quizlet.com/2071678/desincrustation-flash-cards/

36. Microcurrent Treatments (37 of 40)

36.1. Magic Gloves

36.2. no surgery microcurrent face lift

36.2.1. Microcurrent Pages

36.3. muscle twitch

36.3.1. TENS

36.3.2. eyes

36.3.3. lip

36.4. shooting stars

36.4.1. eyes

36.5. Meridian Chart

36.5.1. Add-on services

36.6. metallic tast

36.6.1. mouth

37. Travel (38 of 40)

37.1. How to set trips up

37.1.1. Flights

37.1.1.1. Hotels

37.1.1.1.1. Side trips

37.1.2. Free day - business day - 3 blank days - business day - free day

37.2. Different Shows

37.2.1. Mondial Beaute - Paris (esto)

37.2.1.1. http://www.msbparis.com/fr/accueil.php

37.2.2. Mondial Beauty - Cannes

37.2.2.1. skin/makeup portion

37.2.2.2. https://www.facebook.com/MCB.MondialCoiffureBeaute

37.2.3. Coiffure Mondial - Paris

37.2.3.1. skin/makeup portion

37.2.3.2. http://www.salonmcb.com/

37.2.4. Cosmobelleza - Barcelona

37.2.4.1. skin/makeup portion

37.2.4.2. http://cosmobelleza.com/esp/home.cosmo

37.2.5. Cosmoprof Bologna

37.2.5.1. Biggest beauty show on earth

37.2.5.2. http://www.cosmoprof.com/

37.2.6. IECSC Beauty Show - Las Vegas (esto)

37.2.6.1. http://www.iecsc.com/las-vegas

37.2.7. Esthetician Congress - Long Beach (esto)

37.2.7.1. http://longbeach.skincareshows.com/

37.2.8. Beauty Show Long Beach

37.2.8.1. skin/makeup portion

37.2.8.2. http://probeauty.org/isselb/

37.2.9. Frankfurt Beauty Show

37.2.9.1. skin/makeup portion

37.2.9.2. http://hair-beauty.messefrankfurt.com/frankfurt/en/besucher/willkommen.html

37.2.10. Olympia "Beauty" Show (really a nail show)

37.3. What to look for, what to avoid

37.3.1. certificates

37.3.1.1. photos

37.4. What to get from the show

37.4.1. contacts

37.4.2. free classes

37.4.3. deals last day of show

37.4.4. Exclusives

37.4.5. Samples (different tax rate)

37.4.5.1. "personal massage device"

37.4.5.1.1. 3 units per address

37.5. How to start your own beauty show related business

38. Secrets of Passing the Esthetician State Board Exam (39 of 40)

38.1. switchbacks

38.2. relevance

38.3. groupings

38.4. red herrings

38.5. really stupid - dumb - almost right - best answer

38.6. check state board exam #'s every 5 questions

38.7. reading issues

38.7.1. don't impute! (test writer not your friend)

38.8. pace yourself

38.9. ignore the environment, their issues are theirs, your issues are yours

38.10. layers of learning

38.11. small breakfast & stay a little chilly

38.12. check hotel location before exam

38.13. If you get freaked out, stop, reset, restart!

38.14. word farming for clues

39. Improvement Challenge (40 of 40)

39.1. Before & After Photos

39.2. Service Plan

40. Nails 3 (15 of 40)

40.1. Exam

41. pH(41 of 40)

41.1. low pH (acidic) hardens & shrinks tissue

41.1.1. important that Vitamin C serums have a pH of no less than 5.3 because it prevents them from penetrating into the skin

41.2. high pH (alkaline) shells & softens tissue

41.3. ionic - non-ionic - cationic - amphoteric