1. Microdermabrasion (5 of 40)
1.1. Ultrasonic
1.2. Diamond Tips
1.3. Gommage
1.3.1. gommage in wool power brush
1.4. Scrubber
1.5. Chemical Peels
1.5.1. single acid vs multi-acid
1.5.2. enzymatic peel
1.6. contraindications
1.6.1. red irritated skin, flared acne, etc
1.7. Collagen
1.7.1. Fish collagen excellently builds into the skin replenishing the deficiencies and stimulating the production of this proteins in cells. It is biologically active and its chemical structure is identical to human collagen.It means that the body does not reject it and allergic reactions are very rare. Bovine collagen is also used as a cosmetic component and a wrinkle reductor.But the bovine collagen is a protein with a destroyed cellular structure and it is not biologically active, so it can't be built into human skin. Moreover, it's chemical structure is signifficantly different from human collagen which makes it far less effective than fish collagen.Collagen is a protein which will break down in the presence of acids contained in tonics and other skin cleansers.
1.8. hyaluronic acid
1.8.1. Hyaluronan (hyaluronic acid or hyaluronate or HA) is an anionic, nonsulfated glycosaminoglycan distributed widely throughout connective, epithelial, and neural tissues. It is also know as Restylane as a trade name. It is unique among glycosaminoglycans in that it is nonsulfated, forms in the plasma membrane instead of the Golgi, and can be very large, with its molecular weight often reaching the millions. Microcurrent and sonophoresis only marginally push this product into the skin due to large molecular weight. *Helps skin absorb 150 times its weight in water. VERY effective with neck wrinkles and for reducing acne scars.
2. Aromatherapy (12 of 40)
2.1. Mono-terpines
2.1.1. http://www.essentialoils.co.za/components.htm
2.1.2. Sesquiterpenes
2.2. Poly-terpines
2.3. Emotionality
2.3.1. Nostalgia
2.3.1.1. smell is strongest sense of nostalgia (be careful)
2.3.2. Defensive in French Bathrooms
2.3.3. Christmas
2.3.4. Childhood
2.4. Mixing
2.5. Sprayers
2.6. Steamer
2.7. resin extraction in water with oil
2.8. Signature Scent
3. Extractions(2 of 40)
3.1. "Iatrogenic"treatments - clients should NEVER be worse off for having seen you.
3.2. Ultrasonic extractions
3.3. Regular extractions
3.4. How Galvanic desincrustation helps extractions
3.5. cotton gauze fingertips
3.6. distillate vs tinctures vs toners vs astringents
4. Nails 2 (14 of 40)
5. Nails 1 (13 of 40)
6. State board prep (6 of 40)
6.1. Walk Through Written Exam
6.2. Walk Through Practical Exam
6.2.1. Hazing
6.2.1.1. Hazing Questions
6.2.1.1.1. 2 finger finger waves (hairdresser)
6.2.1.1.2. crow's feet
6.2.1.1.3. why apply wax in direction of growth
6.2.1.1.4. open & closed ends on fingerwaves (hairdresser)
6.2.1.1.5. which finger to use on eye massage
6.2.1.2. State Board Exam anti-hazing kits
6.2.1.2.1. http://www.cosmetologytestkits.com
6.3. State Board Idiots
6.3.1. Allice Massie
6.3.1.1. http://local.yahoo.com/info-22372790-guys-gals-hair-designing-wasilla;_ylt=AhoRYherSQoawqbgUSfFwHdwVdx_;_ylv=3?tab=reviews#reviews
6.3.2. Debra Long
6.3.2.1. Hair'em Fairbanks
6.3.2.1.1. http://www.yellowpages.com/fairbanks-ak/mip/the-hairem-12011667
6.3.3. Glenda Ledford
6.3.3.1. Glenda's salon/beauty school Wasilla
6.3.3.1.1. http://www.glendassalon.com
6.3.3.1.2. https://www.facebook.com/GlendasSalonTrainingCenter
6.3.4. Michael Bolivar
6.3.4.1. Academy of Hair
6.3.4.1.1. https://plus.google.com/108650035289885284550/about?hl=en
6.3.4.1.2. http://local.yahoo.com/info-22339059-academy-of-hair-design-anchorage#reviews
6.3.5. Christine Vanvliet
6.3.5.1. chair renter on Dimond
6.4. don't be first
6.4.1. don't be last
6.4.1.1. form may be preprinted
6.5. record impressions before you leave
6.6. where/how to complain
6.7. hazing questions
6.7.1. What is hazing? Hazing is any action taken or situation created intentionally: that causes embarrassment, harassment or ridicule risks emotional and/or physical harm to members of an group or team whether new or not regardless of the person's willingness to participate
6.7.1.1. State Board hazing video http://youtu.be/m9kTtW1XcOg
6.7.2. http://www.hazingprevention.org
6.7.3. crows feet
6.7.3.1. "Lateral Canthus Lines" are a type of "Dynamic Rhytids" which can occur on the outer area of the eyes but the "Glabella" may be affected as well.
6.7.4. why waxing direction
6.7.5. state board questions
6.8. blood spill kit
6.8.1. http://creativebits.org/files/B_hazard.gif
6.8.2. The questions the state board examiners are SUPPOSED to ask you.
6.8.2.1. http://www.dayspaschool.net/bloodspill.html
7. Layers of the skin dessert (1 of 40)
7.1. Parts of the skin
7.2. Layers of the skin
7.2.1. https://sphotos-b.xx.fbcdn.net/hphotos-ash3/947144_10151625909021294_187035099_n.png
7.2.2. https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-frc1/316106_10151625910356294_1265573010_n.png
7.2.3. https://sphotos-a.xx.fbcdn.net/hphotos-frc3/971866_10151625907571294_1694114379_n.jpg
8. Marketing (4 of 40)
8.1. SEO secrets
8.1.1. Rules of Google
8.1.2. Copy
8.1.2.1. 6 to 20 incidents that correlate to key words
8.1.3. Key Words
8.1.3.1. No more than 10
8.1.4. Photos
8.1.4.1. Names that correlate to key words
8.1.5. Domain name
8.1.5.1. Domain name correlates to key words
8.1.6. http://www.hoovers.com/lc/sales-marketing-education/four-reasons-salespeople-lose-the-deal.html#.Uvz6bCiDh0M
8.1.7. GET ON PAGE ONE OF GOOGLE
8.1.7.1. http://www.smartcompany.com.au/technology/34380-do-google-search-algorithms-affect-small-business-smes-question-google-rankings.htmlhttp://www.smartcompany.com.au/technology/34380-do-google-search-algorithms-affect-small-business-smes-question-google-rankings.html#
8.2. Flaming Text
8.3. Photos
8.3.1. No higher resolution than 72 dpi & exact size
8.4. Client Farming
8.4.1. Don't take easy route to protect schedule
8.4.1.1. clients from several industries
8.4.2. Referral Bonus
8.5. Identity Pack
8.5.1. Cards
8.5.2. Brochures
8.5.3. Phamplets
8.5.4. Stationary
8.6. Social Media
8.6.1. Twitter
8.6.2. Facebook
8.6.3. Cheaper than Dirt Club
8.6.4. Pinterest
8.7. Wikipedia
8.7.1. http://en.wikipedia.org/wiki/Marketing
8.8. Rewards Cards
9. Business skills (3 of 40)
9.1. Spread sheets
9.1.1. goal setting
9.1.2. overhead reduction
9.1.3. strategic price increases
9.2. Web sites
9.2.1. Domains
9.3. Forms & Policies & Liabilities
9.3.1. No Shows
9.3.2. Kids
9.3.3. NSF
9.3.3.1. fees
9.3.4. Jewelry
9.3.5. Clothing Damage
9.3.6. Clients at night
9.4. Antiques/equipment vs particle board, etc.
9.4.1. Depreciation
9.4.1.1. taxes
9.4.1.2. replacement
9.5. Retail
9.5.1. LIFO
9.5.1.1. last in first out
9.5.2. FIFO
9.5.2.1. first in first out
9.5.3. Message of Retail Stocking
9.5.3.1. nonverbal buying message
9.5.4. Exclusivity vs common
9.5.4.1. competition vs image
9.5.5. Pricing
9.5.5.1. strategies
9.5.5.2. lose 10% of clients for that service for each 10% price increase
9.5.6. deadheading
9.5.7. 22% goal
9.6. Bad vendors
9.6.1. Radium
9.6.2. Jet
9.6.3. JTE Systems (AKA Mariner Group)
9.6.4. Mariner Group (AKA JTE Systems)
9.6.5. BBB before not after
9.6.5.1. ***Don't confirm that you just got ripped off, check BEFORE you get ripped off.
9.6.5.2. Be REALLY careful with BBB certified businesses
9.6.6. Beijing Xinze Beauty Technology Co,Ltd
9.6.6.1. http://www.new-beauty.cn/
9.6.7. Sacred Fig
9.6.7.1. BBB rating "F"
9.6.8. AliExpress
9.6.8.1. Escrow payment scam
9.6.8.2. terminology scam
9.6.8.3. shipping scam
9.6.8.4. ratings & reviews scam
9.6.8.5. bait & switch scam
9.6.8.6. empty packge scm
9.6.8.7. number scm
9.6.9. salonequipment.net(AKA JTE Systems)
9.6.10. Grand Beauty (AKA JTE Systems)
9.6.11. http://www.new-beauty.cn/
9.6.11.1. http://url.alibaba.com/r/aHR0cDovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PWhVRkNNUVFNOWpJ?_lang=en_US
9.6.11.2. Beijing Xinze Beauty Technology Co,Ltd
9.6.12. mysacredfig.com
9.6.12.1. no response for weeks, charged $3,000 minimum, charged shipping & "restocking" fee for products never made & never shipped.
9.7. Equipment
9.7.1. small footprint
9.7.2. replacement
9.7.3. service
9.7.4. what does "warrantee" and "guarantee" mean?
9.8. guerilla marketing
9.8.1. 122 guerilla marketing ideas
9.8.1.1. http://www.creativeguerrillamarketing.com/guerrilla-marketing/122-must-see-guerilla-marketing-examples/
9.8.2. Guerilla Marketing
9.8.2.1. http://www.gmarketing.com/
9.8.2.2. Wikipedia
9.8.2.2.1. http://en.wikipedia.org/wiki/Guerrilla_marketing
9.8.2.3. more
9.8.2.3.1. http://www.creativeguerrillamarketing.com/
9.9. guerilla philosophy
9.10. Point of Sale Programs
9.10.1. forms
9.10.1.1. sequential invoice numbers
9.10.2. backup off premises
9.10.3. POS "leasing" vs purchse
9.10.3.1. up to $1,600 per month
9.10.3.2. Alternative POS programs
9.10.3.2.1. Quicken
9.10.3.2.2. Quickbooks
9.10.3.2.3. MYOB
9.10.3.2.4. StoreFront
9.10.3.2.5. MAC "Contacts"
9.11. Percentage Bugeting
9.11.1. Cost by month averaging
9.12. Letter of Intent
9.12.1. proposal instead of instant acceptance
9.12.2. Using options to your advantage
9.12.2.1. options on options
9.13. Tips
9.13.1. IRS form
9.14. MindMeister
9.15. Lying to your computer
9.15.1. using contact programs for POS programs
9.16. Army Recruiting Center
9.16.1. BEST mechanical aptitude score since 1948 but 3rd worst business management aptitude. Snapshot statement not genetic statement!
9.17. Tax Stuff
9.17.1. Schedule C
9.17.1.1. Repairs vs Leasehold Improvements
9.17.1.2. COGS vs Supplies
9.17.2. Red Flags
10. Esthetician Jeopardy 1 (9 of 40)
10.1. Purpose of Jeopardy
10.1.1. worst questions on state board
11. Esthetician Jeopardy 3 (11 of 40)
12. Esthetician Jeopardy 2 (10 of 40)
13. Airbrush Makeup 1 (7 of 40)
13.1. Airbrush Breakdown & Assembly
13.2. Practical Tips & spraying circles
13.3. Compressor
13.4. Digital vs Analog
13.4.1. mirror
13.5. Weddings
13.6. Photos
13.7. Serum application
13.7.1. Madonna's esthetician in Bologna
13.8. Dinah Ousley
13.8.1. http://www.dinaousley.org/dinabio.htm
13.9. Temporary tatoos
14. Airbrush Makeup 2 (8 of 40)
14.1. Blush
14.1.1. from back to front
14.2. Foundation
14.2.1. trajectory
14.3. Shadows
14.3.1. template
14.4. Lips
14.4.1. template
14.4.2. Contouring
14.4.2.1. plumping
14.4.3. color of inside lip
14.5. Fantasy
14.6. Camoflage
14.7. Covering Tattoos
14.8. Contouring
14.8.1. Dark recedes
14.8.2. Light protrudes
14.9. Hair airbrushing
14.10. Covering Tatoos
15. Improvement Challenge (40 of 40)
15.1. Before & After Photos
15.2. Service Plan
16. Nails 3 (15 of 40)
16.1. Exam
17. Body wraps (21 of 40)
17.1. Various types of body wraps
17.2. Body wrap equipment
17.3. Body wrap products
17.4. Elastic/plastic wrap/Infrared LED
17.5. Wrapping Techniques
17.5.1. don't criss-cross at joints
18. Cellulite treatments (24 of 40)
18.1. Roller treatment
18.2. Fat massager
18.3. RF body treatments
18.3.1. RF vs high frequency ultrasonic
18.4. Massage for Cellulite
18.5. Ultrasonic
18.5.1. low frequency vs high frequency ultrasonic
19. Lifting treatments (22 of 40)
19.1. No-surgery Microcurrent Facelift
19.2. Polypeptide & Collagen with microcurrent
19.3. masks
19.3.1. Collagen
19.3.1.1. Clay
19.4. Neck Treatment
19.4.1. Strivectin
19.4.2. Waterproof medical tape
20. Occlusion facials (23 of 40)
20.1. Rou dou dou
20.1.1. shells
20.2. Cucumber
20.3. Paraffin
20.4. Plastic film
20.5. Cotton mask WITH product
20.6. Serum/Moisturizer/Creme
20.7. Natural products
20.7.1. Natural products waiver
20.8. ***Occlude with serum not hyaluronic acid (due to large molecular size) Vitamin B & C work well as does Aloe Vera. Four essential oils (rosemary, ylang ylang, lilacin, and peppermint oils), and three plant oils (jojoba oil, corn germ oil, and olive oil) work well as primary layers in occlusion facials.
20.9. *** Also known as "Immersion Facial"
20.10. Occlusion facials use the process of osmosis. Osmosis is the "spontaneous net movement of solvent molecules through a partially permeable membrane into a region of higher solute concentration, in the direction that tends to equalize the solute concentrations on the two sides."
21. RF Treatments Study Guide & Test (18 of 40)
21.1. difference between machines
22. Photo Rejuvenation Study Guide & Test (17 of 40)
22.1. photosensitizers
22.2. LED's
22.2.1. http://www.dayspaschool.net/DAY30.html
22.2.2. http://en.wikipedia.org/wiki/Light-emitting_diode
22.3. NASA report on LED photorejuvenation
22.3.1. http://www.msfc.nasa.gov/news/news/releases/2000/00-336.html
22.4. Forbes Article on photorejuvenation
22.4.1. http://www.forbes.com/global/2003/0106/077_print.html
22.5. Blue Light Therapy
22.5.1. http://www.dayspaschool.net/DAY28.html
23. Microcurrent Study Guide & Test (20 of 40)
23.1. Magic Gloves
23.2. Meridian Chart
23.3. Microcurrent Flash Cards
23.3.1. http://quizlet.com/13524690/microcurrent-flash-cards/
24. UltraSonic Study Guide & Test (19 of 40)
24.1. Scrubber
24.2. Sonophoresis
25. Types of massage (26 of 40)
25.1. Effleurage
25.1.1. Stroking/gliding
25.1.2. Effleurage Videos
25.1.2.1. http://www.metacafe.com/tags/effleurage/
25.2. Tapotement
25.2.1. (part of percussion)
25.2.1.1. kneading
25.2.2. pads not tips
25.2.3. Tapotement Videos
25.2.3.1. http://www.metacafe.com/tags/tapotement/
25.3. Friction
25.3.1. don't overuse
25.3.2. Friction Videos
25.3.2.1. http://www.metacafe.com/videos_about/friction_massage/
25.4. Lifting circles
25.4.1. Circles can be used in conjunction with microcurrent
25.5. Vibration
25.5.1. count 1-2-3 technique
25.5.2. Vibration Videos
25.5.2.1. http://www.metacafe.com/videos_about/vibration_massage/
25.6. Shiatsu
25.6.1. thumb
25.6.2. Shiatsu Videos
25.6.2.1. http://www.metacafe.com/videos_about/shiatsu/
25.7. Muscles of the Head Diagram
25.7.1. Muscles of the Head fill in form
25.8. Manual Lymphatic Massage
25.8.1. Video & fill in form
25.8.1.1. http://www.dayspaschool.net/ManualLymphaticMassageTest.html
25.8.2. Edema
26. BIA Skin Tester & Skin Scope & Digital Microscope (25 of 40)
26.1. BIA forms
26.2. practice BIA scanner
26.3. marketing ideas
26.3.1. chart improvements of treatments
26.4. where to buy digital microscopes
26.4.1. drivers for microscopes
26.4.1.1. marketing services
26.5. Using skin scope for marketing
26.5.1. Using skin scope to chart progress
26.5.2. Mole Mapping service
26.5.2.1. http://www.dayspaschool.net/BodyMoleMap.pdf
26.6. ABCDE skin cancer page
26.6.1. http://www.aad.org/spot-skin-cancer/understanding-skin-cancer/how-do-i-check-my-skin/what-to-look-for/what-to-look-for#.Uaj8c-AorkY
27. Customer Service (16 of 40)
27.1. Sellen vs Selge
27.1.1. Service or Abuse?
27.1.2. Sellen = Old English & Middle High German & Old Dutch
27.1.2.1. trading one thing of value for another
27.1.3. Selge = Scandinavian
27.1.3.1. service
27.1.4. Self check / secret shopper
27.1.4.1. http://www.inc.com/guides/2010/10/how-to-set-up-a-mystery-shopping-program.html
27.2. Under promise & over deliver
27.3. Magic of "3"
27.3.1. Client Retention
27.3.1.1. check
27.3.1.1.1. new
27.3.1.2. X
27.3.1.2.1. request
27.3.1.3. check X
27.3.1.3.1. new request
27.3.1.4. Circled X
27.3.1.4.1. salon client
27.3.1.5. Star
27.3.1.5.1. other
27.3.1.6. http://www.strategies.com/blog/why-7-out-of-10-new-salon-and-spa-clients-dont-come-back/
27.3.1.7. retail
27.3.1.7.1. clients that purchase products on their first visit tend to return more than clients that don't
27.3.1.8. The average salon in the US has had over 3,000 clients through its door. But less than 20% are returning!
27.3.2. "Retained" client vs "salon" client
27.3.2.1. paycheck & salon status
27.3.2.2. http://salonsavy.com.au/keep-more-salon-clients-that-stay-and-pay/
27.3.2.2.1. 1% of our clients die 3% move away 5% of clients leave because of influence by friends 9% of clients were lured away by competitors 14% were dissatisfied with your products or services or prices 68% of clients were lost due to a perceived attitude of indifference by their service provider.
27.3.2.3. http://www.salontoday.com/features/salon-management/5_tips_on_retaining_clients_125295818.html
27.3.2.4. http://blog.bookingnest.com/5-fast-ways-to-gain-and-retain-clientele-as-a-hairdresser/
27.3.2.5. http://streetfightmag.com/2011/06/21/case-study-how-a-nashville-salon-retains-daily-deals-customers/
27.3.2.6. complaints
27.3.2.6.1. social media complaints
27.3.2.7. Marketing Plan Guide
27.3.2.7.1. http://www.lockhart-meyer.co.uk/your-free-salon-marketing-plan-guide/
27.3.2.8. Salon Marketing Newsletter
27.3.2.8.1. http://www.lockhart-meyer.co.uk/subscribe/
27.3.2.9. Salon Client Questionaire
27.3.2.9.1. http://www.lockhart-meyer.co.uk/a-free-marketing-tool/
27.3.2.10. How to write salon press release
27.3.2.10.1. http://www.lockhart-meyer.co.uk/blog/2013/how-to-write-a-hair-or-beauty-salon-press-release/
27.3.2.11. Loyalty Programs
27.3.2.11.1. http://www.lockhart-meyer.co.uk/blog/2012/how-to-build-loyalty-and-stop-losing-clients/
27.4. Notes
27.5. 10 Customer Service Tips
27.5.1. http://www.desk.com/customer-service/training-tips
27.6. 8 Rules
27.6.1. http://sbinfocanada.about.com/od/customerservice/a/custservrules.htm
27.7. 10 Commandments of Customer Service
27.7.1. http://marketing.about.com/od/relationshipmarketing/a/crmtopten.htm
27.8. Outrageously Good Customer Service
27.8.1. http://www.artsbusinessinstitute.org/blog/how-to-provide-outrageously-good-customer-service/
27.8.2. 10 more customer service rules
27.8.2.1. http://sixrevisions.com/project-management/10-tips-for-providing-great-customer-service-to-your-clients/
27.9. Money can't buy happiness but it can buy experiences and experiences can make you "happy happy happy"
27.10. How to book appointments without costing yourself money.
27.10.1. http://www.strategies.com/blog/category/customer-loyalty-2/
27.11. Retained Employees
27.11.1. http://www.strategies.com/blog/category/staff-retention-2/
27.11.2. Goals
27.11.2.1. goals set by employees
27.11.2.2. goals set by salon manager
27.11.3. when an employee leaves
27.11.3.1. http://www.lockhart-meyer.co.uk/blog/2012/effective-salon-marketing-steps-when-a-stylist-leaves-your-salon/
27.12. Salon/Spa design tips
27.12.1. http://www.lockhart-meyer.co.uk/blog/2014/28-professional-design-layout-tips-for-the-perfect-salon-interior/
27.13. Salon/Spa numbers
27.13.1. http://www.lockhart-meyer.co.uk/blog/2013/increase-customer-loyalty-in-your-salon/
27.13.2. customer research
27.13.2.1. http://www.lockhart-meyer.co.uk/blog/2013/a-free-salon-marketing-research-tool-that-really-works/
27.14. L.O.V.E.
27.14.1. http://www.lockhart-meyer.co.uk/blog/2013/6-powerful-tips-for-a-perfect-hair-salon-consultation/
27.14.2. Listen - Observe - Volunteer - Execute
27.15. Dunning Kruger Effect
27.15.1. Everyone has things they are incompetent in and yet think that they're competent.
27.15.1.1. Psych Test - How Sure Are You?
27.15.1.2. Being incompetent may interfere with ability to judge competency
28. Laser Intro & Thermolysis & Electrolysis Hair Removal (27 of 40)
28.1. different types of lasers
28.2. laser demo
28.3. Electrolysis
28.3.1. thermolysis demo
28.3.2. electrolysis demo
28.3.2.1. blend demo
28.3.2.2. flash demo
28.3.3. licensing
28.3.4. training
29. Facial Waxing (28 of 40)
30. Body Waxing (29 of 40)
31. Sukar (30 of 40)
31.1. How to make, how to use
31.2. Different techniques
31.3. linen fabric
31.3.1. army surplus
31.4. benefits
31.4.1. doesn't stick to skin
31.4.2. water soluble
31.4.3. cleans up with water
31.4.4. customizable
31.4.5. inexpensive
32. Circuit Boards & Machine Maintenance/Repairs(31 of 40)
32.1. capacitors
32.2. resisters
32.2.1. flat
32.2.2. electrolytic
32.2.3. variable
32.3. diodes
32.3.1. timing
32.3.1.1. capasitance
32.3.2. LED's
32.4. vacuum
32.4.1. tricks
32.4.1.1. valves
32.4.2. electromagnets
32.5. hoses & wire ties & hot glue
32.6. case maintenance
32.6.1. NOT ArmorAll (will melt case)
32.6.2. musical instrument polish or car wax
32.7. fuses& surge protectors
32.7.1. have a spare
32.8. photorejuvenation & lasers shut down if angry
32.9. potentiomiters vs reostats
32.10. Using microcurrent menu with galvanic probes
32.11. soldering
32.11.1. do NOT use solder gun
32.11.1.1. solder gun is a shorted out transformer & will fry transisters
32.11.2. DO use solder iron
32.11.3. do NOT use plumbing solder
32.11.3.1. acid core will eat through wires
32.11.4. DO use electrical solder
33. How to create a Service Menu (32 of 40)
33.1. Billable Rate
33.1.1. goal setting
33.1.1.1. client management
33.2. Product Cost
33.2.1. buy specials
33.3. Emotional names
33.3.1. "sell the sizzle not the steak"
33.3.2. grouping with a theme
33.4. How to create new facial service
33.4.1. worksheet
33.4.2. philosophy
33.4.3. systemic connections to retail
33.5. Themes
33.5.1. tie in with business name & image
34. Rules & Regs 1 (33 of 40)
35. Rules & Regs 2 (34 of 40)
36. Rules & Regs 3 (35 of 40
37. Galvanic Treatments (36 of 40)
37.1. Iontophoresis
37.1.1. iontophoresis vs sonophoresis vs occlusion
37.2. desincrustation
37.2.1. state board trick heat if no galvanic option on test
37.3. Back Facials
37.4. cataphoresis vs anaphoresis
37.5. Desincrustation Flash Cards
37.5.1. http://quizlet.com/2071678/desincrustation-flash-cards/
38. Microcurrent Treatments (37 of 40)
38.1. Magic Gloves
38.2. no surgery microcurrent face lift
38.2.1. Microcurrent Pages
38.3. muscle twitch
38.3.1. TENS
38.3.2. eyes
38.3.3. lip
38.4. shooting stars
38.4.1. eyes
38.5. Meridian Chart
38.5.1. Add-on services
38.6. metallic tast
38.6.1. mouth
39. Travel (38 of 40)
39.1. How to set trips up
39.1.1. Flights
39.1.1.1. Hotels
39.1.1.1.1. Side trips
39.1.2. Free day - business day - 3 blank days - business day - free day
39.2. Different Shows
39.2.1. Mondial Beaute - Paris (esto)
39.2.1.1. http://www.msbparis.com/fr/accueil.php
39.2.2. Mondial Beauty - Cannes
39.2.2.1. skin/makeup portion
39.2.2.2. https://www.facebook.com/MCB.MondialCoiffureBeaute
39.2.3. Coiffure Mondial - Paris
39.2.3.1. skin/makeup portion
39.2.3.2. http://www.salonmcb.com/
39.2.4. Cosmobelleza - Barcelona
39.2.4.1. skin/makeup portion
39.2.4.2. http://cosmobelleza.com/esp/home.cosmo
39.2.5. Cosmoprof Bologna
39.2.5.1. Biggest beauty show on earth
39.2.5.2. http://www.cosmoprof.com/
39.2.6. IECSC Beauty Show - Las Vegas (esto)
39.2.6.1. http://www.iecsc.com/las-vegas
39.2.7. Esthetician Congress - Long Beach (esto)
39.2.7.1. http://longbeach.skincareshows.com/
39.2.8. Beauty Show Long Beach
39.2.8.1. skin/makeup portion
39.2.8.2. http://probeauty.org/isselb/
39.2.9. Frankfurt Beauty Show
39.2.9.1. skin/makeup portion
39.2.9.2. http://hair-beauty.messefrankfurt.com/frankfurt/en/besucher/willkommen.html
39.2.10. Olympia "Beauty" Show (really a nail show)
39.3. What to look for, what to avoid
39.3.1. certificates
39.3.1.1. photos
39.4. What to get from the show
39.4.1. contacts
39.4.2. free classes
39.4.3. deals last day of show
39.4.4. Exclusives
39.4.5. Samples (different tax rate)
39.4.5.1. "personal massage device"
39.4.5.1.1. 3 units per address
39.5. How to start your own beauty show related business
40. Secrets of Passing the Esthetician State Board Exam (39 of 40)
40.1. switchbacks
40.2. relevance
40.3. groupings
40.4. red herrings
40.5. really stupid - dumb - almost right - best answer
40.6. check state board exam #'s every 5 questions
40.7. reading issues
40.7.1. don't impute! (test writer not your friend)
40.8. pace yourself
40.9. ignore the environment, their issues are theirs, your issues are yours
40.10. layers of learning
40.11. small breakfast & stay a little chilly
40.12. check hotel location before exam
40.13. If you get freaked out, stop, reset, restart!
40.14. word farming for clues
41. pH(41 of 40)
41.1. low pH (acidic) hardens & shrinks tissue
41.1.1. important that Vitamin C serums have a pH of no less than 5.3 because it prevents them from penetrating into the skin