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virtual worlds by Mind Map: virtual worlds
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virtual worlds

cross-over virtual worlds with other media

People are spending real money


2nd life

more than 80 million active members

10% growth each month

2.5D worlds are growing faster than client/server worlds


by 2011 80% of internet users will have a 'second life', apparently

usage will be different

takes oxygen from other media, such as TV, Facebook

access will be content driven


Avatar creation is like profile creation in social networking sites

they communicate, just like social networking sites

All user created content

same drivers as web 2.0?

having an avatar gives you proximity and distance


Won't virtual worlds suffer from the same problems as other 3D interfaces?

Tom does the 3 finger salute to his computer


how can I use these attributes to deliver something I can't do in the web?


doing things together

give them something to do

let them do things together to build the brand


Advertising works

CTR is 5 - 12%

...if you advertise the right thing

...don't link out to your website, advertise your in-world activities

Pontiac Motoratilife, promote car culture, users can build good ideas on Pontiac land, People can create cars

give residents something to do, not something to look at

If you don't have time to interact with your customers in the VW, rethink!

everything is measurable!

what they attend

what they talk about

their interests

behavioral prototyping

strategy is similar to your web 2.0 strategy, if you have one