by Mark Stockley
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cross-over virtual worlds with other media
People are spending real money
more than 80 million active members
10% growth each month
2.5D worlds are growing faster than client/server worlds
by 2011 80% of internet users will have a 'second life', apparently
usage will be different
takes oxygen from other media, such as TV, Facebook
access will be content driven
Avatar creation is like profile creation in social networking sites
they communicate, just like social networking sites
All user created content
same drivers as web 2.0?
having an avatar gives you proximity and distance
Won't virtual worlds suffer from the same problems as other 3D interfaces?
Tom does the 3 finger salute to his computer
how can I use these attributes to deliver something I can't do in the web?
doing things together
give them something to do
let them do things together to build the brand
CTR is 5 - 12%
...if you advertise the right thing
...don't link out to your website, advertise your in-world activities
Pontiac Motoratilife, promote car culture, users can build good ideas on Pontiac land, People can create cars
give residents something to do, not something to look at
If you don't have time to interact with your customers in the VW, rethink!
everything is measurable!
what they attend
what they talk about
strategy is similar to your web 2.0 strategy, if you have one