virtual worlds

Mind map of virtual worlds presentation at web2expo

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virtual worlds by Mind Map: virtual worlds

1. cross-over virtual worlds with other media

2. People are spending real money

2.1. stardoll

2.2. 2nd life

3. more than 80 million active members

4. 10% growth each month

5. 2.5D worlds are growing faster than client/server worlds

6. Future

6.1. by 2011 80% of internet users will have a 'second life', apparently

6.1.1. usage will be different

6.2. takes oxygen from other media, such as TV, Facebook

6.3. access will be content driven

7. avatars

7.1. Avatar creation is like profile creation in social networking sites

7.2. they communicate, just like social networking sites

7.3. All user created content

7.4. same drivers as web 2.0?

7.5. having an avatar gives you proximity and distance

8. Q

8.1. Won't virtual worlds suffer from the same problems as other 3D interfaces?

8.2. Tom does the 3 finger salute to his computer

9. insightful

10. how can I use these attributes to deliver something I can't do in the web?

10.1. communication

10.2. doing things together

10.2.1. give them something to do

10.2.2. let them do things together to build the brand

10.3. presence

11. Advertising works

11.1. CTR is 5 - 12%

11.2. ...if you advertise the right thing

11.3. ...don't link out to your website, advertise your in-world activities

11.3.1. Pontiac Motoratilife promote car culture users can build good ideas on Pontiac land People can create cars

11.4. give residents something to do, not something to look at

11.5. If you don't have time to interact with your customers in the VW, rethink!

11.6. everything is measurable!

11.6.1. what they attend

11.6.2. what they talk about

11.6.3. their interests

11.6.4. behavioral prototyping

12. strategy is similar to your web 2.0 strategy, if you have one