1. Budgeting
1.1. FACEBOOK
1.1.1. Awareness
1.1.1.1. 2,000 L.E
1.1.2. CONVERSION
1.1.2.1. 10,000 L.E
1.1.3. RETARGETING
1.1.3.1. 3,000 L.E
1.2. GOOGLE
1.2.1. SEARCH & SHOPPING
1.2.1.1. 10,000 L.E
1.3. INSTAGRAM
1.3.1. AWARENESS
1.3.1.1. 1,000 L.E
1.3.2. CONVERSION
1.3.2.1. 4,000 L.E
1.4. TOTAL BUDGET
1.4.1. 30,000 L.E
2. Auditing
2.1. Best Sold Items
2.2. Best Delivery Rate Regions
2.3. Ages & Demographics
2.4. Winner Creatives, Content, ad copies and Hooks
3. What to do ?
3.1. Create a website
3.2. 30k budget on social platforms
3.3. Define the platforms to know which one performs best
4. Optimizing ads inside platform
4.1. Analyze Current Performance: we will analyze the current ads which are converted well and which are highly in CPP to terminate
4.1.1. Audience Segmentation: we will determine all of our segments - who is buying more ages - demographics - Attitude - how much is basket value - how many times they're buying
4.2. "Audience Segmentation: we will determine all of our segments - who is buying more
4.2.1. Keyword and Targeting Optimization: we will analyze targeting and inteserst and the pocket of audiences that are highly converted in sales
4.3. Scaling Successful Campaigns: after we determine which creatives and audiences are highly converted we will scale the campagins and the creatives with other and new audiences and on onother platforms to get the most possible results from it"
4.3.1. Reporting and Analytics: we will take alook on numbers during the month our CPP's - Basket Value - No. of orders - winner Creatives - winner Angels - winner conetnt direction - CTA's - the most converted platforms and compare them with our KPI's to be on track
5. Brief For The Content Team
5.1. Campaign Objective
5.1.1. increasing Sales By 150,000 EGP per month
5.1.2. increase Awareness Of the brand
5.2. Targeted Audience
5.2.1. "Age: 30-40, Corporate executive Employee, Juggling a demanding career, values comfort and elegance, looks for versatile pieces that can transition from work to social events. she Prefers classic, timeless styles, invests in quality items, and shops online for convenience."
5.2.1.1. "Age: 25-35, Fitness instructor she is Passionate about fitness and an active lifestyle, frequently works out, prioritizes comfort and functionality in clothing. she Buys activewear, athleisure, and versatile clothing for workouts and daily wear."
5.2.2. "Age: 20-30, College student she has a tight budget, focuses on affordability and functionality, shops for everyday wear and trendy pieces. she is Looking for sales, discounts, and budget-friendly options, often shops at stores and online marketplaces."
5.2.2.1. "Age: 25-35, Fashion blogger, Always on top of the latest trends, active on social media, attends fashion events, and loves experimenting with unique styles. she is Buying both high-end and affordable fashion, values quality and individuality."
5.3. Key Messages
5.3.1. High Quality Products, Egyptian local brand, Affordable Price, Unique Pieces, Stylish and trendy, Colorful, Cheering, Shows the Lifestyle after wearing, positioning of the brand ( to be expressing that if you own this you could do that )
5.4. Platform and Format
5.4.1. facebook - instagram - google - tiktok, we will go through newsfeed, reels, and google search and tiktok reels
5.5. Creative Guidelines & Visual Assets
5.5.1. UGC's "videos"
5.5.1.1. Reels & styling "reels"
5.5.2. Reviews From our customers "image"
5.5.2.1. Product Images
5.5.3. Product Catalogs "images"
5.6. Hooks
5.6.1. Using Sales percentage hooks
5.6.2. seasons entering hooks
5.6.3. unique items
5.6.4. fomo pieces and colours
5.6.5. advantage and materials
5.6.6. Friendly content ( awareness )
5.6.7. how to use ?
5.6.8. engage to win ( engagement )
5.6.9. emotional story for the brand ( awareness and recall )
5.7. Call to Action
5.7.1. Buying From our website
5.7.2. follow or like
5.7.3. shop now
5.7.4. don't miss our % and shop now
5.8. Content Tone and Style
5.8.1. Chic and Trendy
5.8.2. Inspirational and Empowering:
5.8.3. Elegant and Sophisticated:
5.8.4. Casual and Approachable:
5.8.5. Friendly
5.8.6. Fun and Playful:
6. Business Objectives
6.1. "Monthly Sales Target: The main business objective is to consistently achieve a monthly sales target of 150,000 EGP. This should be the central focus, as it directly impacts the brand's revenue and profitability."
6.1.1. Profit Margins: Keep an eye on profit margins and ensure that profitability is maintained, even as sales increase. This may involve cost management and pricing strategies.
6.1.1.1. "Customer Lifetime Value: Focus on maximizing the lifetime value of each customer by offering valuable products and experiences. Increasing the average order value and frequency of purchase can contribute to this."
6.2. Customer Acquisition: Increase the number of new customers by attracting and converting first-time buyers. Expanding the customer base is essential for long-term growth.
6.2.1. Market Expansion: Consider expanding into new markets or demographics, as well as exploring opportunities for product diversification.
6.2.1.1. Operational Efficiency: Streamline operations and optimize processes to reduce costs and improve the efficiency of order fulfillment, customer service, and inventory management.
6.2.1.1.1. Data Analysis and Adaptation: Use data analytics to gain insights into customer behavior, market trends, and campaign performance. Adapt strategies based on these insights for better results.
6.3. Customer Retention: Implement strategies to retain existing customers and encourage repeat purchases. Customer loyalty and retention are key to sustainable revenue.
6.3.1. Brand Awareness: Enhance brand visibility and recognition in the female fashion market in Egypt. A strong brand presence can attract more customers.
6.3.1.1. Marketing ROI: Continuously assess the return on investment (ROI) of marketing campaigns. Ensure that marketing efforts are cost-effective and contribute to achieving sales targets.
7. Optimizing ads outside platform
7.1. "Social Media Engagement: Foster a strong presence on social media platforms to engage with your audience. Share user-generated content, behind-the-scenes glimpses, and interactive posts. Encourage user participation through polls, quizzes, and contests."
7.1.1. "User Feedback: we will collect user feedbacks to know what is bothering them and what is the most things they loved about our products and enhance the experience of the customers"
7.1.1.1. "Email Marketing: Use personalized email sequences to nurture leads through the sales funnel. Offer exclusive discounts, product recommendations, and updates on new arrivals."
7.2. Referrals: Offer rewards, discounts, or commissions for successful referrals.
7.2.1. Page Load Speed Optimization: we have to reduce bounce rates and improve user engagement
7.2.1.1. "Content Marketing: we will create high-quality, informative, and valuable content that addresses your audience's pain points and interests, Utilize blog posts, videos, and guides to showcase expertise and build trust"
7.2.1.1.1. "Search Engine Optimization (SEO): Optimize your website for search engines to increase organic traffic. Research and use relevant keywords to rank higher in search results. Consistently publish fresh, optimized content to maintain high visibility."
7.3. "Customer Reviews and Testimonials: we will share the reviews of our satisfied customers to make credibilty to the brand"
7.3.1. "Upselling and Cross-Selling: We will suggest related products or complementary items during the checkout process & Highlight the value of bundled products or exclusive deals to encourage larger purchases."
7.3.1.1. "Abandoned Cart Recovery: we will Implement automated abandoned cart recovery emails to remind customers of items left in their carts also we will make Offer incentives, such as discounts or free shipping, to complete the purchase."
7.3.1.1.1. "User-Generated Content: Asking our customer for UGC's Because it's more close to the heart of other customers and highly converted in sales and building trust with our brand and product"
7.4. Customer Loyalty Programs: loyalty program with medium and high tickets with benefits
7.4.1. Customer Retention: improve our customer retention to buy and increase his own basket value