Environmental Rhetoric
by Andrew Casell
1. Environmental Issues
1.1. "Global Warming"
1.2. Pollution
1.3. Ecological Impact
2. Science of Issues
2.1. Global warming
2.2. Pollution
2.3. Ecology
3. Results
3.1. Actual public Concern
3.2. Uninformed/Uneducated public
3.3. Green becoming profitable
3.4. Move in the right direction
3.5. Wrong issues getting attention (Global Warming)
4. Public Concern
4.1. Disaster
4.2. Health Safety
4.3. Extinct Animals
5. Rhetorical Strategies
5.1. Logos (logic)
5.1.1. Vague Stats
5.1.2. Simplified/Generalized Science
5.1.3. Presented as Fact rather than Theory
5.1.3.1. Discredits or Overshadows actual fact
5.2. Ethos (credibility)
5.2.1. Politicians
5.2.2. Celebrities
5.2.3. "Scientists"
5.3. Pathos (emotion)
5.3.1. Guilt
5.3.2. Sympathy
5.3.3. Fear
5.3.4. Self-righteous feeling