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THE TIPPING POINT by Mind Map: THE TIPPING POINT
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THE TIPPING POINT

INTRODUCTION

RISE OF HUSH PUPPIE TREND

FALL OF NY CRIME RATE

CONTAGIOUSNESS-YAWNING

THE THREE RULES OF EPIDEMICS

BALTIMORE-TIPPING POINT OF SYPHILIS

DRUGS-SPREADING SYPHILIS

HIV,AIDS

THE LAW OF THE FEW,STICKINESS FACTOR, POWER OF CONTEXT

STABBING OF KITTY GENOVESE

CONCLUSION: FOCUS, TEST, BELIEF

SADLER- CANCER AWARENESS,SALON ENVIRONMENT

SUMMARY

THE LAW OF THE FEW: CONNECTORS, MAVENS & SALESMAN

SOCIAL EPIDEMICS REVERES & DAWES, WORD OF MOUTH(NIGHT)

HEADPHONE STUDY

CONNECTORS, PEOPLE WITH SPECIAL GIFT OF BRING THE WORLD TOGETHER

MAVENS, ONE WHO ACCUMULATES KNOWLEDGE

6 DEGREES OF SEPERATION

SALESMAN, CONVINCERS

THE STICKINESS FACTOR: SESAME ST, BLUES CLUES & THE EDUCATIONAL VIRUS

WANT THE SPREADING OF LITERACY

SESAME ST LEARNED HOW TO MAKE TV STICKY, BY USING SMALL BUT CRITICAL CHANGES

LESTER WUNDERMAN, GOLD BOX

TETANUS BOOKLET- STUDENTS

BLUES CLUES ONE OF THE STICKIEST TV SHOWS MADE - REPETITIVE

THE POWER OF CONTEXT (PT 1) BERNIE GOETZ & THE RISE AND FALL OF NY

ZIMBARDO, PRISON EXPERIMENT

GOETZ SHOT YOUTHS ON SUBWAY

GRAFFITI ON TRAINS

CONTEXTUAL CHANGE, CONTEXT YOUR IN EFFECTS RESULTS

SENSITIVITY TO CONDITIONS & CIRCUMSTANCES OF TIME & PLACES IN WHICH THEY OCCUR

CHEATING IN TESTS

THE POWER OF CONTEXT (PT 2) THE MAGIC NUMBER 150

CHANNEL, INTELLECTUAL CAPACITY

PERSONAL DYNAMICS OF GROWTH

YA-YA SISTERHOOD

CASE STUDY: RUMOURS, SNEAKERS & THE POWER OF TRANSLATION

AIRWALK SHOES- AD CAMPAIGN

INNOVATORS AND EARLY ADOPTERS

NEEDLE PROGRAMME

CASE STUDY: SUICIDE, SMOKING, AND THE SEARCH FOR THE UNSTICKY CIGARETTE

SUICIDE- TO EXPERIENCE IT, NOT DEPRESSED, WOUNDED PRIDE

CONTAGIOUS EPIDEMIC

SMOKING-CONSIDERED COOL

3 YEARS TO BE ADDICTED

CHIPPER -> REGULAR SMOKER