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THE TIPPING POINT by Mind Map: THE TIPPING POINT
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THE TIPPING POINT

INTRODUCTION

RISE OF HUSH PUPPIE TREND

FALL OF NY CRIME RATE

CONTAGIOUSNESS-YAWNING

THE THREE RULES OF EPIDEMICS

BALTIMORE-TIPPING POINT OF SYPHILIS

DRUGS-SPREADING SYPHILIS

HIV,AIDS

THE LAW OF THE FEW,STICKINESS FACTOR, POWER OF CONTEXT

STABBING OF KITTY GENOVESE

CONCLUSION: FOCUS, TEST, BELIEF

SADLER- CANCER AWARENESS,SALON ENVIRONMENT

SUMMARY

THE LAW OF THE FEW: CONNECTORS, MAVENS & SALESMAN

SOCIAL EPIDEMICS REVERES & DAWES, WORD OF MOUTH(NIGHT)

HEADPHONE STUDY

CONNECTORS, PEOPLE WITH SPECIAL GIFT OF BRING THE WORLD TOGETHER

KNOW LOTS OF PEOPLE

MAVENS, ONE WHO ACCUMULATES KNOWLEDGE

6 DEGREES OF SEPERATION

SALESMAN, CONVINCERS

THE STICKINESS FACTOR: SESAME ST, BLUES CLUES & THE EDUCATIONAL VIRUS

WANT THE SPREADING OF LITERACY

SESAME ST LEARNED HOW TO MAKE TV STICKY, BY USING SMALL BUT CRITICAL CHANGES

LESTER WUNDERMAN, GOLD BOX

TETANUS BOOKLET- STUDENTS

BLUES CLUES ONE OF THE STICKIEST TV SHOWS MADE - REPETITIVE

THE POWER OF CONTEXT (PT 1) BERNIE GOETZ & THE RISE AND FALL OF NY

ZIMBARDO, PRISON EXPERIMENT

GOETZ SHOT YOUTHS ON SUBWAY

GRAFFITI ON TRAINS

CONTEXTUAL CHANGE, CONTEXT YOUR IN EFFECTS RESULTS

SENSITIVITY TO CONDITIONS & CIRCUMSTANCES OF TIME & PLACES IN WHICH THEY OCCUR

CHEATING IN TESTS

THE POWER OF CONTEXT (PT 2) THE MAGIC NUMBER 150

CHANNEL, INTELLECTUAL CAPACITY

MUSIC NOTES,GLASSES OF ICE TEA WITH SUGAR,FLASH DOTS ON A SCREEN- ONLY DISTINGUISH BETWEEN 6-7 GROUPS, THE MAGIC NUMBER 7, GEORGE MILLAR

TELEPHONE NUMBERS EXCEDE HUMAN CHANNEL CAPACITY AT 8,9 DIGITS, JONATHAN COHEN MEMORY RESEARCHER, PRINCETON UNI

SYMPATHY GROUPS, BETWEEN 10 AND 15 PEOPLE WE BEGIN TO OVERLOAD, "MAN EVOLVED TO FEEL STRONGLY ABOUT FEW PEOPLE, SHORT DISTANCES, AND RELATIVELY BRIEF INTERVALS OF TIME; AND THESE ARE STILL THE DIMENSIONS OF LIFE IMPORTANT TO HIM", S. L. WASHBURN EVOLUTIONARY BIOLIGIST

SOCIAL CHANNEL CAPACITY, BRITISH ANTHROPOLGIST ROBIN DUNBAR, NEOCORTEX BIGGEST IN HUMANS AND PRIMATES, BIGGER IN RELATION TO GROUP SIZE, 147.5 ROUGHLY 150 PEOPLE WE CAN HAVE A GENUINE SOCIAL RELATIONSHIP WITH, 21 DIFFERENT HUNTER GATHERER SOCIETIES AVERAGE NUMBER IN THEIR VILLAGE 148.4, MILITARY ORGANIZATIONS THE SAME, FUNCTIONAL FIGHTING UNITS CANNOT BE LARGER THAN 200, STILL POSSIBLE TO RUN ARMY AT A BIGGER SIZE BUT HIERARCHIES ETC NEEDED TO COMMAND LOYALTY AND COHESION, AT SMALLER SIZE POSSIBLY TO ACHIEVE SAME GOALS INFORMALLY, RELIGIOUS GROUPS (HUTTERITES), RULE, EVERY TIME A COLONY REACHES 150 THEY SPLIT IT IN 2 AND START A NEW ONE, "WHEN THINGS GET LARGER THAN THAT, PEOPLE BECOME STRANGERS TO ONE ANOTHER.", BILL GROSS, ONE OF THE LEADERS OF HUTTERITE COLONY OUTSIDE SPOKANE., "WHAT HAPPENS WHEN YOU GET THAT BIG IS THAT THE GROUP STARTS, JUST ON ITS OWN TO FORM A SORT OF CLAN.", GORE ASSOCIATIONS, NO TITLES, EVERYONE IS AN "ASSOCIATE", 150 EMPLOYERS,PER PLANT BECAME THE GOAL, "... THINGS GET CLUMSY AT A HUNDRED AND FIFTY.", WILBERT "BILL" GORE LATE FOUNDER OF COMPANY, ADVANTAGE OF ADHERING TO RULE OF 150, IS THAT YOU CAN EXPLOIT THE BONDS OF MEMORY AND PEER PRESSURE., TRANSACTIVE MEMORY; WHEN PEOPLE KNOW EACH OTHER WLL, THEY CREATE AN IMPLICIT JOINT MEMORY., DANIEL WEGNER PSYCHOLOGIST AT UNIVERSITY OF VIRGINIA, SPLITS GROUPS INTO SMALLER AND SMALLER PIECES

PERSONAL DYNAMICS OF GROWTH

YA-YA SISTERHOOD

CASE STUDY: RUMOURS, SNEAKERS & THE POWER OF TRANSLATION

AIRWALK SHOES- AD CAMPAIGN

INNOVATORS AND EARLY ADOPTERS

NEEDLE PROGRAMME

CASE STUDY: SUICIDE, SMOKING, AND THE SEARCH FOR THE UNSTICKY CIGARETTE

SUICIDE- TO EXPERIENCE IT, NOT DEPRESSED, WOUNDED PRIDE

CONTAGIOUS EPIDEMIC

SMOKING-CONSIDERED COOL

3 YEARS TO BE ADDICTED

CHIPPER -> REGULAR SMOKER