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The Law of the few by Mind Map: The Law of the few
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The Law of the few


They are a "handful of people with a truly extraordinary knack for making friends and acquaintances"

Connectors are the people who "link us up with the world ... people with a special gift for bringing the world together."

6 degrees of seperation

"Not all degrees are equal" pg36

Word of mouth epidemic pg 32

American Revolution, New node

Paul Revere

Test of aquaintances

Test to see how many people are recognized., Some things just don't reach the tipping point because they don't happen to meet the approval of a connector along the way.


Are information specialists

People we rely upon to connect us with new information.

Socially Motivated

Help others make decisions.

Control word of mouth.

"Mavens know more things than the rest of us."


"Everyday low price" pg 60, "The price will stay the same, the product will just be featured more prominently."

"Like to be helpers" pg 62


Are persuaders.

People with powerful negotiation skills.

What happens when two people talk? pg73



The law of the few refers to the following empirical phenomenon: in social groups a very small subset of individuals invests in collecting information while the rest of the group invests in forming connections with this select few.