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The Law of the few by Mind Map: The Law of the few
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The Law of the few

Connectors

They are a "handful of people with a truly extraordinary knack for making friends and acquaintances"

Connectors are the people who "link us up with the world ... people with a special gift for bringing the world together."

6 degrees of seperation

Word of mouth epidemic pg 32

Test of aquaintances

Mavens

Are information specialists

People we rely upon to connect us with new information.

Socially Motivated

Control word of mouth.

"Mavens know more things than the rest of us."

Supermarkets

"Like to be helpers" pg 62

Salesmen

Are persuaders.

People with powerful negotiation skills.

What happens when two people talk? pg73

Resistance

The law of the few refers to the following empirical phenomenon: in social groups a very small subset of individuals invests in collecting information while the rest of the group invests in forming connections with this select few.