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Marketing for TexStylez by Mind Map: Marketing for TexStylez
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Marketing for TexStylez

How do I market to the fabricators?

Client interested in the profitability of this technology

How to market to end user?

Durability

Colour changing

Auto-tight-mode

Specific strategies

Guerilla marketing (shocking marketing, create a scene)

Find upcoming stars (undercover marketing, give to rising star, make brand visible)

Word of mouth strategies (spread the word from friend to friend, explain advantages, no campaign, just by speaking)

Experiential marketing (allow consumer to touch product, preferably at some fashion/sports event)

Viral advertising (through social networks, eg. facebook)

Direct marketing (paper based advertising in mail)

4 P's of marketing

Product

Price

Promotion

Placement

Demand

Fabrications industries techniques haven't changed in 50yrs, they need to bring some innovation