Gemini Business Development

1. Key Performance Indicators (KPIs)

1.1. # of New Business doing Simulation

1.2. # Enterpreneur Subscriptions

1.3. Percentage of convertions to Enterprenuer Subscription

1.4. # of Executive Subscriptions

1.5. # of cancelled Subscriptions

1.6. # of viral Clicks

1.7. # of viral subscriptions

1.8. # of views on the web

2. Customer retention

2.1. 24/7 Online Customer Service

2.2. Phone Customer Service (not-preferrered)

3. Marketing Strategy

3.1. Marketing Channels: Tik Tok, Facebook, Instagram, Line.

3.2. Public Relation Engagement (position Genesis as an community utility application)

3.3. Marketing Activities

3.3.1. PUSH

3.3.1.1. Tik Tok short videos

3.3.1.2. Social Media Ad

3.3.1.3. Targeted Email

3.3.1.4. SEO

3.3.1.5. Web presence

3.3.2. PULL

3.3.2.1. Youtube

3.3.2.2. Educational sites

3.3.2.3. Education institutions (online, presencial)

3.4. Form partnership with companies in related category.

3.5. Free Entrepreneur Subscritpion

3.6. Content Marketing

4. Low barrier of entry:

4.1. Virtually no training required

4.2. Virtually no educational background is required

4.3. Minimum IT infrastructure. Only a computer and/or mobile phone with access to the Internet.

4.4. Inpulsive pricing

5. Lead Generation

5.1. Web Ad (keywords: Start-up, New Business, Capital, Projection, etc.)

5.2. Partnership with Business Registration Offices

5.3. Viral features

5.4. Web, Facebook, Linken, Instagram and X Presence

5.5. Social Media Ads: Tik Tok, You Tube, Facebook, Linken, Instagram and X.

5.6. Search engine optimization (SEO) and affiliate marketing partnerships.

6. Sales Channels

6.1. Web Sales

6.2. Chat Sales

6.3. Call Center sale

7. Partnerships Development

7.1. Partnership with complmentary Entities

7.1.1. Government Agencies

7.1.2. Business Associations

7.1.3. Online Real State Sites

7.1.4. Financial Entities

7.1.5. etc.

8. Product Launch Strategy

8.1. Educational Content in Tik-Tok and Youtube

8.2. PR campaign

8.2.1. Reach out to journalists and relevant bloggers. Secure media coverage.