behaviour change & the environment

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behaviour change & the environment by Mind Map: behaviour change & the environment

1. current behaviours

1.1. SEABS

1.2. attitude behaviour gap

1.3. gender differences

1.4. socio-economic differences

2. approaches to behaviour change campaign

2.1. advertising

2.2. social marketing

2.3. education

3. Questions to self

3.1. length?

3.2. breadth v depth?

4. Theories of behaviour change

5. Current situation environment

6. current research?

6.1. who

6.1.1. Government

6.1.2. academics

6.1.3. NGOs

6.2. why

6.2.1. politics

6.2.2. etc

7. to do

7.1. visit library

7.2. check out www

7.2.1. Identity Campaigning