Website Analysis

1. Header

1.1. Banner graphic

1.2. Cart with counter

1.3. Login button

1.4. Top navigation bar

1.5. right side search box

1.6. Text A+ A- buttons

2. Domain name details

2.1. Domain hosting provider

2.1.1. enom.com through google apps

2.1.2. go.co

3. Analytics

3.1. Google Analytics UA number

3.1.1. UA-35982555-1

4. www.thepfsolution.com

5. HTTPS (for payment processing etc)

5.1. Just use Shopify's

6. Special Features

6.1. eCommerce

6.1.1. Customer specific pricing

6.1.2. Login required for wholesale/fly/bands

6.1.3. order tracking

6.1.4. Stitch integration

6.1.5. Mailchimp signup on purchase (auto, no secondary confirmation)

6.1.6. Auto calculated sales tax

6.2. Members area

6.2.1. Retailers/Customers

6.3. Mailing list external integration

6.3.1. Mailchimp

7. Web Pages Page count (38 pages)

7.1. Home (1 page)

7.1.1. Image Slider

7.1.2. Content

7.1.2.1. Product

7.1.2.2. Hook

7.1.2.3. Video?

7.2. Learn More (2 pages)

7.2.1. Causes (1 page)

7.2.1.1. Image Slider - 5 causes

7.2.2. Content

7.3. Solution (4-5 pages)

7.3.1. Content

7.3.1.1. Add to Cart button

7.3.1.2. Links to causes page

7.3.2. Fit: Picking your size

7.3.3. Trim:The band

7.3.3.1. 4 slides

7.3.4. Trim: The Insole

7.3.4.1. 4 slides

7.3.5. Comparison

7.4. About Us (5 pages)

7.4.1. Content

7.4.1.1. Photos of staff

7.4.1.2. Staff Bios

7.4.2. Belief: What we believe

7.4.3. Story

7.4.4. Excellence

7.4.5. Contact Us

7.4.5.1. Phone numbers/Email info

7.4.5.2. Mailing address

7.4.5.3. Contact form

7.4.5.4. Links to FAQ's Help info

7.5. Blog (1 page+posts)

7.5.1. listing with thumbnail then summary of 10 latest posts

7.5.2. Migration of existing posts from Squarespace

7.5.3. Sidebar

7.5.3.1. Tag cloud

7.5.3.2. category index

7.5.3.3. ect...

7.6. Help (1-2 pages(s))

7.6.1. FAQ's

7.6.2. Links to contact pages

7.7. Retailers

7.7.1. Dealer Store

7.7.2. Login page

7.7.3. Signup form

7.7.4. PF 101 - basically a primer for the retailers

7.7.5. Become a retailer (1 page or multiple)

7.7.5.1. Order Policies

7.7.5.2. Terms

7.7.5.3. Contact us to learn more

7.8. Store

7.8.1. Store Locator

7.8.2. 40 day guaruntee

7.8.3. Login pages

7.8.3.1. Order status

7.8.4. Cart

7.8.5. Checkout

7.9. Careers (2+ pages)

7.9.1. Work with us (1 page)

7.9.2. Open Positions (pages vary)

7.9.2.1. Social Media Intern

7.9.2.2. Finance Intern

7.9.2.3. Web/programing intern

7.10. Other pages not in navigation flow

7.10.1. Share

7.10.2. Fly

7.10.3. Bands

7.10.4. Privacy

7.10.5. Terms

7.10.6. 404

7.10.7. Stretch (3+ pages)

8. Sidebar(s)

8.1. Right

8.1.1. For blog only

8.1.1.1. Search box

8.1.1.2. Signup/RSS

8.1.1.3. Twitter feed

8.1.1.4. Popular posts

8.1.1.5. ect...

9. Footer

9.1. Left

9.1.1. Legal:

9.1.1.1. Copyright

9.1.1.2. Return policy

9.1.1.3. Privacy policy

9.1.1.4. Terms and conditions

9.2. Center - left

9.2.1. Help

9.2.1.1. Help

9.2.1.2. About

9.2.1.3. Contact

9.3. Center

9.3.1. Social

9.3.1.1. Facebook

9.3.1.2. Twitter

9.3.1.3. Blog

9.3.1.4. Email Signup

9.4. Center -right

9.4.1. Retailers

9.4.1.1. Login

9.4.1.2. FAQ/PF 101

9.4.1.3. Retailer policies

9.5. Right/bottom

9.5.1. Web developer credit/hyperlink