1. Email (33)
1.1. Automations (27)
1.1.1. Welcome (9)
1.1.1.1. User **signs up** to **Newsletter**
1.1.1.1.1. #1: Welcome to TrustGrade!
1.1.1.2. User **purchases** product
1.1.1.2.1. :door:
1.1.2. Abandoned Cart (3)
1.1.2.1. User **Adds product to cart,** but **does not** complete **purchase**
1.1.2.1.1. #1: Did you forget something?
1.1.2.2. User **purchases** product
1.1.2.2.1. :door:
1.1.3. Abandoned Checkout (3)
1.1.3.1. User **Initiates Checkout**, but **does not** complete **purchase**
1.1.3.1.1. #1: Anything holding you back?
1.1.3.2. User **purchases** product
1.1.3.2.1. :door:
1.1.4. Post Purchase (3)
1.1.4.1. User **Purchases** product.
1.1.4.1.1. #1: Welcome to the TrustGrade family!
1.1.4.2. User **Purchases** product, but has not done X Y or Z
1.1.4.2.1. #1: You need to be doing X!
1.1.5. Post Purchase Upsell (8)
1.1.5.1. Essential (3)
1.1.5.1.1. User **Purchases** product: **Essential Package.**
1.1.5.2. Plus (4)
1.1.5.2.1. User **Purchases** product: **Plus Package.**
1.1.5.2.2. User **Upgrades** product: **Plus Package.**
1.1.5.3. Pro (1)
1.1.5.3.1. User **Purchases** or **Upgrades** product: **Pro Package.**
1.1.5.4. User **upgrades** product.
1.1.5.4.1. :door:
1.1.6. Trial Cancellation
1.1.6.1. Sorry to see you go! + Trial Extension (+14 days) + Urgency 72 hour
1.1.6.1.1. Reminder: Last 24 hours extend
1.1.7. Site Cancellation
1.1.7.1. What you'll lose: - Reviews - Grade + Stars + Personalization + {insert profile} + {insert review} + Downgrade options
1.1.7.1.1. Offer: 10% Off for 3 Months
1.2. Newsletters (6)
1.2.1. Holiday
1.2.1.1. Holiday - Sales
1.2.1.1.1. General - Sales
2. Social (12)
2.1. IG Grid (9)
2.1.1. Business Owner Testimonial
2.1.1.1. UI Screenshots
2.1.1.1.1. Logo Branding
2.2. Stories
2.2.1. Business Owner Testimonial
2.2.1.1. Customer Testimonial
3. Paid (13)
3.1. Static Ads (9)
3.1.1. Template 1
3.1.1.1. Template 2
3.1.1.1.1. Template 3
3.2. Optional: UGC Videos (4)
3.2.1. UGC 1
3.2.1.1. UGC 2
3.2.1.1.1. UGC 3