Digital Strategy Canvas for Industry Training Authority (ITA)

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Digital Strategy Canvas for Industry Training Authority (ITA) by Mind Map: Digital Strategy Canvas for Industry Training Authority (ITA)

1. Value Propositions

1.1. Training standards - for 100 trades in British Columbia

1.1.1. Goal 1

1.1.2. Goal 2

1.2. Customer service

1.3. Collaborative

1.4. Coordinator

1.5. Customization - by industry

2. Key Activities

2.1. Fund seats at training providers for ITA approved trade courses that are aligned with labour market needs

2.2. Credentialing - issue Certificates of Qualification (CofQ) after passing level or full scope of trade exams

2.3. Fund training programs for women, immigrants, and Aboriginal people in partnership with BC and Federal governments

2.4. Customer support for apprentices and employer sponsors with call centre, in-person, online self service tool, email exchange, and soon to be rolled out Apprenticeship Advisors located in 4 BC cities

2.5. Set program standards for 100 trades with program outlines

2.6. Scheduling exams and invigilating

2.7. Go-to resource for information about trades training in BC (goal to get to this)

2.8. new initiatives

2.8.1. Introducing a new Challenge pathway for experienced workers that want to challenge and write and exam to get their certificate ("ticket")

2.8.2. Funding more flexible training options than the standard apprenticeship training model

2.8.3. Adding Standard Level Exams province-wide for over 30 trades initially

3. Customer Segments

3.1. Apprentices (35,000)

3.2. Employer sponsors (9,000)

3.3. Challengers / experienced workers seeking Certificate of Qualification

3.4. Youth - high school students (3,338)

3.5. Aboriginal communities

3.6. Women (underemployed)

3.7. New Canadians in BC (underemployed)

3.8. BC government

4. Customer Relationships

4.1. Personal assistance

4.1.1. in-person call centre

4.1.2. phone call centre

4.1.3. email response

4.2. Self-service

4.2.1. online tool - Direct Access to track hours worked

4.2.2. website - find out information about 100 trades

4.3. Online communities

4.3.1. Facebook

4.3.2. Twitter

4.3.3. Youtube

4.3.4. Flickr

4.4. Co-creation

4.4.1. Facebook contest - asking what their "game plan" is

4.4.2. Instagram launching to share apprentice photos

5. Key Partners

5.1. BC Government

5.1.1. Ministry of Jobs, Tourism and Skills Training - ITA is a crown agency within this Ministry

5.1.2. Ministry of Advanced Education - they fund post secondary institutions

5.1.3. Ministry of Education (MOE) - they fund school districts and develop curriculum's / ITA partners with MOE for high school youth programs

5.1.4. Ministry of Natural Gas Development - they are responsible for LNG which will require 75,000 skilled trades workers

5.2. Training providers - public and private - ITA registered

5.3. Industry Training Organizations (ITOs)

5.3.1. Resource Training Organization (RTO)

5.3.2. Automotive Training Standards Organization (ATSO)

5.3.3. Transportation Career Development Association of BC (transCDA)

5.3.4. BC Construction Industry Training Organization (CITO)

5.3.5. go2: The Resource for People in Tourism

5.3.6. HortEducationBC (HEBC)

5.4. WorkBC

5.5. The Canadian Council of Directors of Apprenticeship (CCDA)

6. Key Resources

6.1. Financial - funding from government

6.2. Human resources - knowledge-intensive

6.3. Intellectual - program standards

7. Channels

7.1. Awareness

7.1.1. website

7.1.2. customer service

7.1.3. social media

7.1.4. key partners

7.1.5. word of mouth

7.1.6. media

7.2. Register

7.2.1. website

7.2.2. find an employer sponsor (word of mouth, door to door searching)

7.3. Training

7.3.1. class training (20%)

7.3.2. work-based training (80%)

7.4. Completion

7.4.1. employer sponsor verifies hours worked

7.4.2. exam writing

7.4.3. exam results

7.4.4. pass exam (over 70%)

7.4.5. request for certificate - form completed and submitted via email

7.4.6. Certificate of Qualification (CofQ) mailed with Wallet card

7.5. Funding

7.5.1. planning funding requirements with key partners

7.6. Advocacy

7.6.1. nothing yet

7.6.2. Alumni planned for next fiscal

8. Cost Structure

8.1. Fixed costs - office, salaries

8.2. provincial government funded

8.3. Variable costs - training seats funded as they are based upon labour market demand

9. Revenue Streams

9.1. exam fees