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Nykaa by Mind Map: Nykaa

1. Objectives

2. Format

3. placement

4. Campaign 1= ( Lipstick traffic Single image )

4.1. Ad Set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

4.1.1. Ad1

4.1.1.1. Single Image + Buy 2 Get 1 Free

4.1.2. Ad2

4.1.2.1. Single Image +Get 30% OFF

4.2. Ad set 2 Age=25-34Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

4.2.1. Ad1

4.2.1.1. Buy 2 Get 1 Free

4.2.2. Ad2

4.2.2.1. Get 30% OFF

4.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

4.3.1. Ad1

4.3.1.1. Buy 2 Get 1 Free

4.3.2. Ad2

4.3.2.1. Get 30% OFF

5. Campaign 2= Lipsticks +sales + Single image

5.1. Ad set 1Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

5.1.1. Ad1

5.1.1.1. Buy 2 Get 1 Free

5.1.2. Ad2

5.1.2.1. Get 30% OFF

5.2. Ad set 2 Age=25-34Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

5.2.1. Ad1

5.2.1.1. Buy 2 Get 1 Free

5.2.2. Ad2

5.2.2.1. Get 30% OFF

5.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

5.3.1. Ad1

5.3.1.1. Buy 2 Get 1 Free

5.3.2. Ad2

5.3.2.1. Get 30% OFF

6. Campaign 3= Lipstick+ Engagement+ Single image

6.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

6.1.1. Ad1

6.1.1.1. Get 30% OFF

6.1.2. Ad2

6.1.2.1. Buy 2 Get 1 Free

6.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

6.2.1. Ad1

6.2.1.1. Get 30% OFF

6.2.2. Ad2

6.2.2.1. Buy 2 Get 1 Free

6.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

6.3.1. Ad1

6.3.1.1. Get 30% OFF

6.3.2. Ad2

6.3.2.1. Buy 2 Get 1 Free

7. Campaign 4= Lip stick + App promation + single image

7.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

7.1.1. Ad1

7.1.1.1. Get 30% OFF

7.1.2. Ad2

7.1.2.1. Buy 2 Get 1 Free

7.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

7.2.1. Ad1

7.2.1.1. Buy 2 Get 1 Free

7.2.2. Ad2

7.2.2.1. Get 30% OFF

7.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

7.3.1. Ad1

7.3.1.1. Get 30% OFF

7.3.2. Ad2

7.3.2.1. Buy 2 Get 1 Free

8. Campaign 5= Lipstick + Traffic +video

8.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

8.1.1. Ad1

8.1.1.1. Get 30% OFF

8.1.2. Ad2

8.1.2.1. Buy 2 Get 1 Free

8.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

8.2.1. Ad1

8.2.1.1. Buy 2 Get 1 Free

8.2.2. Ad2

8.2.2.1. Get 30% OFF

8.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

8.3.1. Ad1

8.3.1.1. Buy 2 Get 1 Free

8.3.2. Ad2

8.3.2.1. Get 30% OFF

9. Campaign 6= Lipstick +Sales +Video

9.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

9.1.1. Ad1

9.1.1.1. Buy 2 Get 1 Free

9.1.2. Ad2

9.1.2.1. Get 30% OFF

9.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

9.2.1. Ad1

9.2.1.1. Get 30% OFF

9.2.2. Ad2

9.2.2.1. Buy 2 Get 1 Free

9.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

9.3.1. Ad1

9.3.1.1. Get 30% OFF

9.3.2. Ad2

9.3.2.1. Buy 2 Get 1 Free

10. Campaign 7= Lipstick + Engeagement + video

10.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

10.1.1. Ad1

10.1.1.1. Get 30% OFF

10.1.2. Ad2

10.1.2.1. Buy 2 Get 1 Free

10.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

10.2.1. Ad1

10.2.1.1. Buy 2 Get 1 Free

10.2.2. Ad2

10.2.2.1. Get 30% OFF

10.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

10.3.1. Ad1

10.3.1.1. Buy 2 Get 1 Free

10.3.2. Ad2

10.3.2.1. Get 30% OFF

11. Campaign 8= Lipstick + ad promotion + video

11.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

11.1.1. Ad1

11.1.1.1. Buy 2 Get 1 Free

11.1.2. Ad2

11.1.2.1. Get 30% OFF

11.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

11.2.1. Ad1

11.2.1.1. Buy 2 Get 1 Free

11.2.2. Ad2

11.2.2.1. Get 30% OFF

11.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

11.3.1. Ad1

11.3.1.1. Buy 2 Get 1 Free

11.3.2. Ad2

11.3.2.1. Get 30% OFF

12. campaign 9 =Lip stick + Traffic + courasoul

12.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

12.1.1. Ad1

12.1.1.1. Get 30% OFF

12.1.2. Ad2

12.1.2.1. Buy 2 Get 1 Free

12.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

12.2.1. Ad1

12.2.1.1. Get 30% OFF

12.2.2. Ad2

12.2.2.1. Buy 2 Get 1 Free

12.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

12.3.1. Ad1

12.3.1.1. Get 30% OFF

12.3.2. Ad2

12.3.2.1. Buy 2 Get 1 Free

13. Camapign 10= Lipstick +engagement + Courasoul

13.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

13.1.1. Ad1

13.1.1.1. Get 30% OFF

13.1.2. Ad2

13.1.2.1. Buy 2 Get 1 Free

13.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

13.2.1. Ad1

13.2.1.1. Buy 2 Get 1 Free

13.2.2. Ad2

13.2.2.1. Get 30% OFF

13.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

13.3.1. Ad1

13.3.1.1. Buy 2 Get 1 Free

13.3.2. Ad2

13.3.2.1. Get 30% OFF

14. Campaign 11= Lipstick+ Traffic+ Collection

14.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

14.1.1. Ad1

14.1.1.1. Get 30% OFF

14.1.2. Ad2

14.1.2.1. Buy 2 Get 1 Free

14.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

14.2.1. Ad1

14.2.1.1. Get 30% OFF

14.2.2. Ad2

14.2.2.1. Buy 2 Get 1 Free

14.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

14.3.1. Ad1

14.3.1.1. Get 30% OFF

14.3.2. Ad2

14.3.2.1. Buy 2 Get 1 Free

15. Campaign 12= Lipstick+ Engagement+ Collection

15.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

15.1.1. Ad1

15.1.1.1. Buy 2 Get 1 Free

15.1.2. Ad2

15.1.2.1. Get 30% OFF

15.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

15.2.1. Ad1

15.2.1.1. Get 30% OFF

15.2.2. Ad2

15.2.2.1. Buy 2 Get 1 Free

15.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

15.3.1. Ad1

15.3.1.1. Get 30% OFF

15.3.2. Ad2

15.3.2.1. Buy 2 Get 1 Free

16. Campaign 13= Lipdtick + Sales+ Collection

16.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

16.1.1. Ad1

16.1.1.1. Buy 2 Get 1 Free

16.1.2. Ad2

16.1.2.1. Get 30% OFF

16.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

16.2.1. Ad1

16.2.1.1. Get 30% OFF

16.2.2. Ad2

16.2.2.1. Buy 2 Get 1 Free

16.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

16.3.1. Ad1

16.3.1.1. Get 30% OFF

16.3.2. Ad2

16.3.2.1. Buy 2 Get 1 Free

17. Camapaign 14= Lipstick + AppPromotion + collection

17.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

17.1.1. Ad1

17.1.1.1. Get 30% OFF

17.1.2. Ad2

17.1.2.1. Buy 2 Get 1 Free

17.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

17.2.1. Ad1

17.2.1.1. Buy 2 Get 1 Free

17.2.2. Ad2

17.2.2.1. Get 30% OFF

17.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

17.3.1. Ad1

17.3.1.1. Buy 2 Get 1 Free

17.3.2. Ad2

17.3.2.1. Get 30% OFF

18. Camapign15= Lipstick +Traffic+ Crousel

18.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

18.1.1. Ad1

18.1.1.1. Get 30% OFF

18.1.2. Ad2

18.1.2.1. Buy 2 Get 1 Free

18.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

18.2.1. Ad1

18.2.1.1. Get 30% OFF

18.2.2. Ad2

18.2.2.1. Buy 2 Get 1 Free

18.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

18.3.1. Ad1

18.3.1.1. Buy 2 Get 1 Free

18.3.2. Ad2

18.3.2.1. Get 30% OFF

19. Campaign 16= Lipstick+ sales+video

19.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

19.1.1. Ad1

19.1.1.1. Get 30% OFF

19.1.2. Ad2

19.1.2.1. Buy 2 Get 1 Free

19.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

19.2.1. Ad1

19.2.1.1. Get 30% OFF

19.2.2. Ad2

19.2.2.1. Buy 2 Get 1 Free

19.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

19.3.1. Ad1

19.3.1.1. Get 30% OFF

19.3.2. Ad2

19.3.2.1. Buy 2 Get 1 Free

20. Camapign 17=Lipstick + engaagement +video

20.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

20.1.1. Ad1

20.1.1.1. Buy 2 Get 1 Free

20.1.2. Ad2

20.1.2.1. Get 30% OFF

20.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

20.2.1. Ad1

20.2.1.1. Buy 2 Get 1 Free

20.2.2. Ad2

20.2.2.1. Get 30% OFF

20.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

20.3.1. Ad1

20.3.1.1. Buy 2 Get 1 Free

20.3.2. Ad2

20.3.2.1. Get 30% OFF

21. Camapaign 18=Lipstick + Traffic + Collection

21.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

21.1.1. Ad1

21.1.1.1. Buy 2 Get 1 Free

21.1.2. Ad2

21.1.2.1. Get 30% OFF

21.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

21.2.1. Ad1

21.2.1.1. Buy 2 Get 1 Free

21.2.2. Ad2

21.2.2.1. Get 30% OFF

21.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

21.3.1. Ad1

21.3.1.1. Get 30% OFF

21.3.2. A2

21.3.2.1. Buy 2 Get 1 Free

22. Camapign 19= Lipstick + apppromotion +Image

22.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

22.1.1. Ad1

22.1.1.1. Get 30% OFF

22.1.2. Ad2

22.1.2.1. Buy 2 Get 1 Free

22.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

22.2.1. Ad1

22.2.1.1. Get 30% OFF

22.2.2. Ad2

22.2.2.1. Buy 2 Get 1 Free

22.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

22.3.1. Ad1

22.3.1.1. Buy 2 Get 1 Free

22.3.2. Ad2

22.3.2.1. Get 30% OFF

23. Campaign 20 = Lipstick + sales+ video

23.1. Ad set 1 Age=18-24, Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

23.1.1. Ad1

23.1.1.1. Get 30% OFF

23.1.2. Ad2

23.1.2.1. Buy 2 Get 1 Free

23.2. Ad set 2 Age=25-34,Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

23.2.1. Ad1

23.2.1.1. Get 30% OFF

23.2.2. Ad2

23.2.2.1. Buy 2 Get 1 Free

23.3. Ad Set 3 Age=35-44 Gender= Both City= Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hydrabad, Surat, Lucknow

23.3.1. Ad1

23.3.1.1. Buy 2 Get 1 Free

23.3.2. Ad2

23.3.2.1. Get 30% OFF

24. Target Audiences