1. Doing
1.1. Collabs
1.1.1. Those that share your values
1.1.2. Merch
1.1.2.1. Kitchen gear
1.1.2.2. Things GF/dairy free find useful?
1.1.2.2.1. Ask your community
1.2. Events
1.2.1. Offline
1.2.1.1. Taste new dishes
1.2.1.2. Pop ups
1.2.1.2.1. Teach them something also
1.2.2. Lives
1.2.2.1. Could make weekly/monthly
1.2.2.2. Talks
1.2.2.3. Cooking classes
1.2.2.4. Sustainability guides
1.2.2.5. Wellness
1.2.2.6. Balance
1.2.2.7. Nutrition
1.2.2.8. Mental health
1.2.3. Challenges
1.2.3.1. 30 day challenges
1.2.3.1.1. Get fitter
1.2.3.1.2. Mental health
1.2.3.1.3. Kitchen basics
1.2.3.1.4. Use local/seasonal products
1.3. Social responsibility
1.4. Exclusives/limited editions
1.4.1. Hype
1.5. Community interaction
1.5.1. Why is community important to you
1.5.1.1. What does it mean?
1.5.2. New ideas
1.5.2.1. Choose new menu items
1.5.2.2. Collabs
1.5.2.2.1. Who?
1.5.3. Share their tips
1.5.3.1. Cooking
1.5.3.1.1. Family
1.5.3.2. Sustainability
1.5.3.3. Best products/restaurants
1.5.3.3.1. Community sourced guides
2. Fun
2.1. Jump on trends
3. Value/inspirations
3.1. How to pimp up your TC meals
3.1.1. Hacks/combos
3.1.2. Condiments
3.1.3. Toppings
3.1.4. Can share recipes for these
3.2. How can you make life easier for GF/dairy free people?
3.2.1. General frustartions
3.3. GF/Vegan product guides
3.3.1. World food (lot of vegan friendly ones)
3.3.2. Condiments
3.3.3. Ingredients
3.4. Brands you like and why (recommend)
3.4.1. Health
3.4.2. Food
3.4.3. Sustainability
3.5. Best GF/dairy free restaurants
3.6. Recipes
3.6.1. Topical
3.6.1.1. Social
3.6.1.2. News
3.6.2. Collabs
3.7. Kitchen tech/cooking equipment
3.8. Nutrition/balance
3.8.1. Benefits of healthy food
3.8.1.1. Go into those benefits
3.8.1.1.1. Sleep
3.8.1.1.2. Energy
3.8.1.2. Specific to dietary needs
3.9. Healthy ingredient focus
3.9.1. Esp world ingredients
3.10. Sustainability tips
3.10.1. Waste hacks
3.11. Downloadable guides
3.11.1. Send guide to all new customers
3.12. Blog posts
3.12.1. Benefits
3.12.1.1. Solve a customer pain point
3.12.1.1.1. SEO
3.12.1.2. Clarifying your thoughts
3.12.1.2.1. Take a position
3.12.2. Maximise
3.12.2.1. Make longer
3.12.2.2. Videos
3.12.2.3. Posts
3.12.2.4. Newsletter
3.12.3. Eg Serotonin
3.12.3.1. Brief videos
3.12.3.2. Newsletter
3.12.3.2.1. Could be a series
3.12.3.3. Which of your foods support this
3.12.3.4. How else can you boost serotonin
3.12.3.4.1. What's bad for it
3.13. Never feel left out
3.13.1. Trends
3.13.2. Popular dishes
3.13.2.1. Collabs
3.14. Mitch Lee
3.14.1. Vegan news/trends
4. Experience
4.1. World food
4.1.1. Passion/development
4.1.2. Collabs for cred
4.2. Ingredient guides
4.2.1. Why important to you
4.2.1.1. Give fun facts
4.3. Purpose made
4.3.1. Invest in it even though you're small
4.3.2. What are the benefits
4.3.3. What values does this reflect
4.4. GF/dairy free
4.4.1. How seriously you take it
4.4.1.1. Requires extra effort
4.4.1.2. You go the extra mile
4.4.1.3. As good as a restaurant
4.4.1.4. The challenges
4.4.2. What does good mean
4.4.2.1. Is it the same as non vegan etc good
4.4.2.1.1. Can it be?
4.4.2.2. Lots of ingredients vs a few ingredients
4.5. Balance/nutrionist
4.5.1. Highest protein levels
4.5.1.1. Other's claiming it
4.5.2. Other areas you do better than others?
4.6. Development
4.6.1. Where do your ideas come from
4.6.1.1. Books
4.6.1.2. Previous experience
4.6.1.3. Mentors/chefs
4.7. The best
4.7.1. Best produce
4.7.2. Cooked in best way
4.7.3. Delivered best way
4.7.4. Sustainable best way
4.7.4.1. Innovative packaging
4.7.4.1.1. So could be vegan
4.7.4.1.2. The challenges
4.8. Customer reviews
4.8.1. Transformation journey
4.8.1.1. Before
4.8.1.2. After
4.8.2. Put someone on 30 day challenge
5. Journey
5.1. Past
5.1.1. Love of world food/food journey
5.1.1.1. Why?
5.1.1.1.1. Grandfather
5.1.1.1.2. Restaurant experience
5.1.1.2. What's your aim?
5.1.1.2.1. Why is that important?
5.1.2. Restaurant quality
5.1.2.1. What does that mean?
5.1.2.2. What did you learn
5.1.2.2.1. What does that bring now
5.1.2.3. As you're not GF/dairy free
5.1.2.3.1. You have higher standards
5.1.3. GF/dairy free
5.1.3.1. Saw up close their frustrations
5.1.3.1.1. Top frustrations
5.1.4. Small biz owner
5.1.4.1. What made the leap
5.1.4.2. Family biz
5.1.4.2.1. Family dynamic
5.1.4.3. Challenges
5.1.4.3.1. Funding/launch etc
5.1.4.3.2. What you learned
5.1.5. Seeders/community
5.1.5.1. Because you love community
5.1.5.2. Love for your community
5.1.5.2.1. Built into day one
5.1.6. Jenna story
5.1.7. Stories of suppliers
5.2. Future
5.2.1. The future of food
5.2.1.1. Innovation
5.2.1.1.1. What does it mean to you
5.2.2. Sustainability
5.2.3. Customer experience
5.2.4. Balance/wellness
5.2.5. Using local products
5.2.6. Pushing the boundaries
5.2.7. Super ingredients
5.2.7.1. Where you stand on it
6. Beliefs
6.1. Lack of options
6.1.1. It's not right - your mission
6.1.2. Accessibility
6.2. Local sourced wherever possible
6.2.1. Use supplier stories
6.3. Nutrionally complete
6.3.1. What does it mean?
6.3.2. Why is it important
6.4. Balance
6.4.1. Wellness and nourishment
6.4.2. Fun/treats
6.4.3. Mental health
6.5. Sustainability
6.5.1. Zero waste
6.5.2. Sustainability loop
6.5.2.1. Explain it
6.5.2.2. How do people pay lip service
6.6. Against
6.6.1. Mass produced farming
6.6.2. Using nasties in food
6.6.2.1. Why is this bad?
6.6.2.2. What does it mean for you biz
6.6.2.2.1. More work
6.6.2.2.2. Higher costs
6.6.2.2.3. Innovation
7. Passions
7.1. World food
7.1.1. World food facts
7.2. Family stuff
7.3. Balanced life
7.3.1. Health
7.4. History
7.4.1. History/culture of food
7.4.1.1. Esp british food
7.5. Wellness
7.5.1. Food to fuel exercise
7.5.1.1. Highlight dishes for that