1. Context
1.1. Two public speaking engagements by Andrew
1.2. Large audience reach → Opportunity for high ticket sales and lead generation
2. High-Ticket Offer (Primary Offer)
2.1. Description: 90-day, 90-video “Done-With-You” social media campaign ( 10 Seats Only )
2.2. Pricing Options
2.2.1. Option A: $15,000 total
2.2.1.1. If paid upfront: $15,000 in one payment (cash collected)
2.2.2. Option B: $18,000 total
2.2.2.1. Payment Plan: Split into three payments
2.2.2.2. Payment Plan: $6,000/month for 3 months
2.3. Included Deliverables
2.3.1. Access to studio for short-form content recording
2.3.2. 3 podcast episodes (1 hour each)
2.3.2.1. Podcast setup
2.3.2.1.1. Spotify
2.3.2.1.2. iTunes/Apple Music
2.3.2.1.3. Amazon
2.3.3. On camera coaching
2.3.4. Social media accounts audit
2.3.5. Content planning
2.3.6. Posting
3. Downsell Offer (Secondary Offer)
3.1. Description: 15-video package (studio-based)
3.2. Pricing Range: $2,000–$2,500
3.3. Included Deliverables
3.3.1. Studio access for recording
3.3.2. Video editing
3.3.3. Content planning support
4. Lead Generation & Sales Funnel
4.1. Free Lead Magnet (On Stage)
4.1.1. Offer to all audience members
4.1.2. Purpose: Collect emails and contact info
4.2. Landing Page
4.2.1. Direct attendees to special offer page
4.3. Follow-Up Process
4.3.1. Ongoing sales funnel
4.3.2. Nurture leads captured from free magnet
4.3.3. Upsell to primary or secondary offers
4.4. Social proof
4.4.1. Implement some of the strategies with Karla