Radiohead

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Rocket clouds
Radiohead by Mind Map: Radiohead

1. internet leads no need for labels

2. musician middle class (53)

2.1. amateurs

3. New paradigm

3.1. Pay what you want

3.1.1. Worth

3.1.1.1. free?

3.1.1.1.1. great amount of copyrighted work (3)

3.1.1.1.2. censorship possibilites (DMCA) (3)

3.1.1.2. Marketing

3.1.1.2.1. coopting true open access models? (3)

3.1.1.2.2. tactic to sell CDs

3.1.1.2.3. Internet

3.1.1.2.4. Kid A leak (9)

3.1.1.3. statistics

3.1.1.3.1. 500K download first week Bittorrent (7)

3.1.1.3.2. 1.2 million downloads (60)

3.1.2. Download

3.1.2.1. Pirate

3.1.2.1.1. Convenience

3.1.2.1.2. legitimization

3.1.2.1.3. stealing because they love the band

3.1.2.1.4. no credit card

3.1.2.2. Statistics

3.2. Experience

3.2.1. simple (compare BT)

3.2.2. collectivity

3.2.3. avant garde yet throwback

3.2.4. ethos

3.2.4.1. portrait of loyalty

3.2.4.2. ripping off fans?

3.2.4.3. no supporting greedy record cos.

3.2.5. registration

3.3. In Rainbows site

3.3.1. slow & buggy to use (7)

3.3.1.1. inoperable" (9)

3.3.2. required lots of info (7)

4. Old paradigm

4.1. Hard copy

4.1.1. value add

4.1.1.1. artwork

4.1.1.2. value of physical copy

4.2. record industry

4.2.1. 6.6 million (37)

4.2.2. owns rights

4.3. band

4.3.1. 45K$ (37)

4.3.2. no ownership

4.4. releasing physical copy on major label (52)

4.4.1. promotion?

4.4.2. "still needs distro tomake it to the masses" (52)

4.5. support money

4.5.1. mixer, studio, distro, etc. (62)

5. Live shows

5.1. RH signing 120 million $ concert promo firm (52)

5.2. Nin, Madonna, RH (ethos) (52)

5.3. live performance fast growing part of industry (16%) (64)

5.3.1. 92% stones revenue from touring