NOOR RIYADH RFP TEAM

1. Soren

1.1. Strategy

1.1.1. Soren

1.1.1.1. Leadership Committee

1.1.1.1.1. The Opening Headline to the Pitch

1.1.1.1.2. A Consicely Articulated "Throughline" or Theme

1.1.1.1.3. Short List of Key Differentiators

1.1.1.1.4. Positioning Statement

1.1.1.1.5. Revenue Model

1.1.1.1.6. Pitch Copywriting Direction

1.1.1.2. Insignia

1.1.1.2.1. 2025 Identity Style Guide Teaser

1.1.1.2.2. Event Identity Mark (if needed)

1.1.1.2.3. Wayfinding Examples

1.1.1.2.4. Event Icon Design

1.1.1.3. Mel, Knowledge Exchange Director

1.1.1.3.1. Education / Knowledge Exchange Program Outline

1.1.1.3.2. Academy of Live Technology

1.1.1.3.3. Gemma, Advisor

1.1.1.3.4. Saudi Entertainment Academy

1.2. Curation

1.2.1. Edge of Arabia

1.2.1.1. List of Target Artists & Work Examples

1.2.1.2. Articulated Curation Thesis

1.2.1.3. Short List of Curators

1.2.1.4. Merch Program

1.2.1.5. Alex C

1.2.1.5.1. List of Target Artists & Work Examples

1.2.1.5.2. Articulated Curation Thesis

1.2.1.6. TBD Curators

1.2.1.7. Patrick, Advisor

1.3. Creative / Presentation

1.3.1. Soren

1.3.1.1. Insignia

1.3.1.1.1. TBD Copywriter

1.3.1.1.2. Guest Journey Narative

1.3.1.1.3. Programming Guide (Teaser)

1.3.1.1.4. Audience Architypes Outline & Rational

1.3.1.1.5. Graphic Designer

1.3.1.1.6. Video Presentation

1.3.1.1.7. Brand Partnerships

1.4. Marketing & Comms

1.4.1. Soren

1.4.1.1. TBD Partner Agency

1.4.1.1.1. Global Marketing Strategy

1.4.1.1.2. Regional Marketing Strategy

1.4.1.1.3. Media Creation & Distribution Plan

1.4.1.2. Wael Almalki

1.4.1.2.1. TBD Media Agency

1.4.1.3. TBD Partner Agency (art world)

1.4.1.3.1. Before, During, After Campaign Design

1.4.1.3.2. Saudi Arabia's Rising Stars Shine a Light

1.5. Production/Operations

1.5.1. Simone Condon

1.5.1.1. Project Coordinator

1.5.1.1.1. Teams Communications & Scheduling

1.5.1.1.2. Meeting Notes & Actions Tracker

1.5.1.1.3. RFP Checklist Keeper

1.5.1.2. TBD Producer

1.5.1.2.1. Workback Schedule & Milestones/ Events Calendar

1.5.1.2.2. Budget

1.5.1.2.3. Scope Defined / Assumptions / Exclusions

1.5.1.3. Technical Direction

1.5.1.3.1. TBD, Sr. / Lead TD

1.5.1.4. Ops Team Org Plan

1.5.1.5. Logistics Plan

1.5.1.6. Production Schedule

1.5.1.7. Curate Staffing

1.5.1.7.1. Concierge Service for VIP

1.5.1.8. Shine Staffing

1.5.1.8.1. Staffing Plan

1.5.1.8.2. Staff Training Plan

1.5.1.8.3. Staff Script, Tone, Look

2. Leadersship Committee

2.1. Soren

2.2. Stephen

2.3. James

2.4. Patrick

2.5. Gaurav

2.6. Simone

2.7. Rami

2.8. Bandar

2.9. Tom B

3. LENGEND

3.1. Department

3.2. Person

3.3. Team

3.4. Outsource Partner

3.5. Deliverable (chapter of RFP)

4. DECISION DYNAMICS

4.1. The Decider

4.2. Involved

4.3. Included

4.4. Informed