The Marketing Universe by www.goforlaunch.io

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The Marketing Universe by www.goforlaunch.io by Mind Map: The Marketing Universe by www.goforlaunch.io

1. Collateral

1.1. Brochures

1.2. Flyers

1.3. Sales Sheets/Literature

2. Advertising

2.1. Broadcast

2.1.1. Radio spots

2.1.1.1. Sponsorships (public radio)

2.1.1.2. Sponsorships (public radio; show sponsorships)

2.1.2. TV spots

2.2. Co-Op Advertising

2.3. Print

2.3.1. Magazines

2.3.2. Newsletters

2.3.3. Newspapers

2.4. Online

2.4.1. Banner ads

2.4.2. Interstitials

2.4.3. Retargeting

2.4.4. Social media ads

2.4.4.1. Facebook

2.4.4.2. LinkedIn

2.4.4.3. Twitter

2.4.4.4. Other social sites

2.4.4.5. In-app ads

2.5. Movies

2.5.1. Pre-movie ads

2.5.2. In-movie sponsorships

2.6. Retail

2.6.1. Displays

2.6.2. Decals

2.6.3. Menus

2.6.4. Posters

2.6.5. Sampling

2.6.6. Shelf talkers

2.6.7. Table tents

2.7. Outdoor

2.7.1. Billboards

2.7.2. Vehicle advertising

3. Public Relations

3.1. Press Releases

3.2. Media tours

3.3. Media interviews

3.4. Blogger/influencer relations

3.5. Publicity stunts

4. Online

4.1. Chatbots

4.2. Conference calls

4.3. Content Marketing

4.4. Email marketing

4.5. Marketing automation

4.6. Social media sites

4.7. Screencasts

4.8. Website

4.8.1. Blog (your own)

4.8.1.1. Guest blogging

4.8.2. Forums

4.8.3. Help/Customer Support Microsite(s)

4.8.4. Landing/Sales Pages

4.8.5. Mobile site

4.8.6. Online chat

4.8.7. Project Management System(s)

4.8.8. Search Engine Optimization (SEO)

4.9. Podcasts

4.10. Webinars

4.10.1. Teleseminars

5. Branding

5.1. Company Name(s)

5.2. Domain Name(s)

5.3. Product Name(s)

5.4. Logo

5.5. Stationery

5.5.1. Letterhead

5.5.2. Business Cards

5.5.3. Decals

5.6. Signage

5.6.1. Buildings

5.6.2. Vehicles

5.7. Email Signature

6. Specialty Products

6.1. Apparel

6.2. Business Supplies

6.3. Employee recognition programs

6.4. Houseware items

6.5. Gifts

6.6. Uniforms

7. Mobile

7.1. Text messaging/SMS

7.2. Mobile ads

7.3. Mobile apps

8. Events

8.1. Conferences

8.2. Trade shows

8.3. Lectures

8.4. Meetups

8.5. Workshops

8.6. Speaking Engagements

8.7. Webinars

9. Publishing

9.1. Books

9.2. E-Books

9.3. Whitepapers

9.4. Slideshows

10. Video

10.1. Online videos

10.2. Livecast videos

11. Charity

11.1. Charitable contributions

11.2. Charitable sponsorships

11.3. Volunteering

12. Promotions

12.1. Discount/loyalty cards

12.2. Pricing promotions

12.2.1. Ongoing

12.2.2. Seasonal/Timed

12.3. Coupons

13. Political

13.1. Campaign contributions

14. Direct Mail

14.1. Bill stuffers

14.2. Direct mail ads

14.3. Personalized letters/postcards

15. Apps

15.1. Mobile apps

16. CRM

16.1. CRM System(s)

16.1.1. In-Person Support

16.1.2. Online Support

16.1.3. Phone Support

17. Networking

17.1. Professional Organizations/Memberships